Pleasanton, CA — September 27, 2024 — NextHome is proud to announce the expansion of NextHome The Agency Group with a second office in Myrtle Beach, South Carolina.
This office builds on the success of NextHome The Agency Group’s Summerville-based office, opened in the Spring of 2024. The Myrtle Beach office expansion continues a legacy of excellence created by owner Lonnie Plaster and Forrest Odend’hal.
“Expanding to Myrtle Beach allows for shared resources, cross-promotion, and a stronger network within South Carolina, enhancing overall business efficiency and growth potential,” Lonnie said.
Rounding out the Myrtle Beach office’s leadership team is experienced local real estate professional, Cary Collins who will be the office’s Broker in Charge.
“Cary’s depth of local knowledge and expertise will be instrumental in navigating the market and driving success,” Lonnie said.
“We’re excited to expand to Myrtle Beach because the population is booming and housing demand is high,” Lonnie said. “It’s a great opportunity for us to grow our business and help more people discover their next home.”
Conveniently located in one of the nation’s most stunning resort towns, NextHome The Agency Group (Myrtle Beach) serves clients throughout Conway, Carolina Forest, Socastee, and the remainder of Horry County. Under Lonnie and Cary’s leadership, the brokerage offers unparalleled expertise in relocation, residential resale, luxury, investment, and more.
“Myrtle Beach is an amazing spot, not just for tourists but also for retirees and people looking for a better quality of life,” Lonnie said. “This means we cater to a wide range of clients, from vacation home buyers to new residents.”
Each client at NextHome The Agency Group (Myrtle Beach) has access to some of the area’s best real estate talent.
With decades of dedicated service, Lonnie has a strong track record as an industry veteran, turning new ventures into thriving businesses. His deep connections in the local community position him as an excellent leader.
NextHome The Agency Group evolved from an established Summerville Long & Foster Office that Lonnie was able to acquire after many years with the company.
Lonnie has been a leader in real estate for over 25 years, earning a reputation as a trusted advisor for clients and a mentor for agents. He studied finance at Radford University before launching his real estate career. In 1999, Lonnie, along with Forrest Odend’hal and Patrick Cowne, founded their own brokerage and property management firm. This venture caught the attention of industry leaders, leading to its acquisition by Long & Foster in 2004.
Joining Long & Foster’s leadership team, Lonnie played a pivotal role in opening, merging, and managing multiple offices across the Northern Virginia market. His expertise in business development and agent support earned him the position of Senior Vice President and Regional Manager for Long & Foster, overseeing operations in Washington D.C., Montgomery County, Maryland, and the South Carolina Region.
During a stint in Charleston from 2007 to 2009, Lonnie and his family developed a deep affection for the area, ultimately adopting South Carolina as their hometown. This experience enriched Lonnie’s understanding of diverse real estate markets and further fueled his commitment to client success and agent development.
Throughout his career, Lonnie has launched numerous programs in direct response to agent needs. In just one example, he formed the Agent Service Group which provided industry-leading marketing and transaction management support to agents directly.
When Lonnie had the opportunity to acquire the Summerville-based Long & Foster office in 2024, he was excited about the opportunity to convert it into a NextHome franchise.
“NextHome is forward-thinking, and always looking for ways to do things better,” Lonnie said. “Through their client-centered approach, they are meeting the consumer where they are and that is the foundation for a strong business.”
Looking to the future, Lonnie is excited about continued expansion and elevating real estate service in the area.
“With all the new developments and businesses popping up in Myrtle Beach, the real estate market here is thriving,” Lonnie said. “Property values are going up, and there’s a lot of activity, making it the perfect time for us to jump in.”
As a leader in his field, Lonnie has shared his talents on numerous real estate boards and associations on the national, state, and local level. In his spare time, Lonnie enjoys traveling with his wife Ashley, experiencing different countries and cultures together.
Please join us in congratulating Lonnie and the entire team at NextHome The Agency Group on their newest office in Myrtle Beach, South Carolina!
Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.
Each office is an independently owned and operated business.