Blog : Marketing

NextHome Maier & Bar Properties opens in South Florida

NextHome Maier & Bar Properties opens in South Florida

C.J. Maier
C.J. Maier

Pleasanton, CA — October 19, 2017 NextHome is proud to announce our newest addition to the franchise, NextHome Maier & Bar Properties. This new brokerage is the 34th location opened by the NextHome franchise in the state of Florida.

NextHome Maier & Bar Properties will be owned and operated by business partners, C.J. Maier and Geva Bar. The brokerage will provide sales services for residential, commercial, luxury, investment properties, vacation homes, and first-time home buyer opportunities.

This will be Maier’s second NextHome brokerage. He opened his first office in April of 2017 with his business partner, Serge Van Duuren.

The new office will be located in the Miami-Dade area and will service the communities of South Beach, Aventura, Midtown, Brickell, Downtown Miami, and the remainder of Broward and Miami-Dade counties.

Licensed since 2000, Maier has specialized in commercial real estate sales in addition to leasing and project management on developments. Bar has been a seasoned real estate investor and home flipper for nearly a decade. Overseeing upwards of 35 rehab projects annually, Bar brings immense knowledge to the brokerage.

The business partners met 15 years ago working at the same real estate development company, where they were in charge of changing a 400-unit apartment complex into a condominium development in Florida.

“We always talked about one day owning a real estate brokerage,” recalls Bar. “When I relocated back to Florida from New York, we reconnected and still had the passion to open a real estate company. We wanted to work together for years. Opening a NextHome brokerage was the perfect opportunity.”

“When it came to opening a new office, partnering with Geva made a lot of sense,” said Maier. “If you combine his real estate experience and knowledge with his long-standing relationships and connections in the local area, I couldn’t ask for a better partner for a Miami-based brokerage.”

“Adding the NextHome franchise brand to our brokerage has made us a unique company in our market,” said Maier. “We know we provide huge value to our clients through our world-class service in addition to the high-value marketing and advertising for all of our listings and developments.”

Please join us in welcoming CJ, Geva, and the rest of the team at NextHome Maier & Bar Properties to the NextHome family!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome Unlimited opens second Kansas office

NextHome Unlimited opens second Kansas office

Steven Burch
Steven Burch

Pleasanton, CA— October 12, 2016 — NextHome is proud to announce our newest addition to the franchise, NextHome Unlimited – (Abilene Branch). This is the second NextHome office location for the brokerage.

Based out of Abilene, the brokerage is owned and operated by third generation REALTOR®, Steven Burch. Joining him on the leadership team will be Becky Schwab, who will serve as the Managing Broker for the office.

NextHome Unlimited is dedicated to serving the needs of clients in Junction City, Chapman, Dwight, White City, Abilene, Milford, Wakefield, Manhattan, and the remainder of the greater Junction City metropolitan area. The company will offer services to handle residential and commercial real estate sales, property management, and land sales.

Abilene is home to nearly 10,000 residents and is known for having a large number of military veteran residents. Fort Riley is home to one of the largest US Army bases in the Midwest and sits equal distance between Junction City and Manhattan, KS.

In August 2016, Burch and his grandmother, Shelia Burdett, converted their independent brokerage – Sheila Burdett Agency to their first NextHome office. Since opening the NextHome rebrand, the company has seen significant growth.

The company started with three agents and has since grew to 16 agents between both NextHome Unlimited locations. In addition to agent growth, the sales numbers have been phenomenal. The company has increased its average sales price per home by more than $30,000 per home sold and have doubled the number of transactions.

With the support and backing of Burdett, Burch took over as 100% owner of the brokerage in early 2017.

Burdett started her real estate career in 1985 when she joined Matlock-Johnson Realtors as an associate broker specializing in new home sales. Over the next 15 years, Burdett sold over 500 homes and built an incredibly strong referral based business.

As her business grew, the entrepreneur was offered the opportunity to take over a national franchised location in Junction City. In 2003, she purchased the brokerage and opened Century 21 – Sheila Burdett Agency.

After growing the brokerage to 12 agents in a few years, Burdett decided to remove the franchise affiliation from her firm and continued the company on as an independent under the name Sheila Burnett Agency. The firm did very well, seeing as many as 125 transaction closings each year.

In 2009, Burch joined the company after getting his license earlier in the year. While officially new to real estate at that time, he was exposed to the real estate industry at an early age. In middle school, Burch would come to the office to help his grandmother with real estate filing, answering phones and doing whatever he could to help around the brokerage.

Burdett had an eye on passing the torch for her brokerage and in 2014, Burch got his broker license and moved into leadership.

In addition to leading the company, their leadership team stays involved in the community.

Burdett has served as the Junction City Association of REALTORS® Board President and as a Director for the Kansas Association of REALTORS®. She is also involved in the local Chamber of Commerce and serves on the Board of Directors for the local Convention and Visitors Bureau.

Burch serves as a member of the Junction City Board of REALTORS®, as well as the local Young Professionals Network.

Congratulations to Steven, Sheila, Becky and rest of the team at NextHome Unlimited for their second office location!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

CMLS 2017: Three Sides to Every Story

CMLS 2017: Three Sides to Every Story

Last month, our CEO, James Dwiggins, traveled to Austin, Texas to attend the Council of MLS Annual Conference. The event was a great place to meet MLS executives and learn about the issues that define the real estate industry. On day one of the event, James took to the stage with Rebecca Jensen, CEO of Midwest Real Estate Data, and Gregg Larson, CEO of Clareity. They had a candid discussion about the industry and how to strengthen the relationships between brokers, agents, and the MLS, so we can better serve an increasingly complex marketplace.

Check out the video below and see what these leaders in the real estate industry are discussing when it comes to the future of the MLS. Tune in to hear the concerns of our CEO regarding consolidation of MLSs, the challenges around a lack of data standardization, and much more.

NextHome Specialists opens third South Carolina office

NextHome Specialists opens third South Carolina office

Terri Scheper
Terri Scheper

Pleasanton, CA— October 6th, 2017 — NextHome is proud to announce our latest addition to the franchise, NextHome Specialists (Chapin Branch). The brokerage represents the seventh NextHome franchise location in the state of South Carolina.

Owned and operated by local top-producing REALTORS®, Thomas Shumpert and business partner and Chapin real estate icon, Terri Scheper.

A year ago, Shumpert opened his first NextHome franchised brokerage in Columbia, SC. After an impressive year in the Columbia location, he felt it was time to expand his territory to accommodate the growth of the business. In September of 2017, he opened his second office location in Lexington.

With the NextHome Specialists brand increasing both visibility and market share locally, Shumpert was ready to move into the Chapin market, but only wanted to do so if he found the perfect business partner.

“Having Terri make the move to NextHome is one of the most exciting opportunities I have ever had in my career,” said Shumpert. “With her knowledge, sales track record and exceptional reputation in the Chapin community, this is a big day for all of us at NextHome Specialists.”

The Chapin-based brokerage will provide residential real estate services to the areas of Chapin, Columbia, Lexington, Blythewood, West Columbia and the remainder of the greater Columbia area.

Scheper brings more than seventeen years of real estate experience with her to NextHome. With over 420 transactions sold and nearly $100 million in real estate sales completed in her career, Scheper’s partnership with Shumpert in a NextHome brokerage signals a big change for the real estate community in Chapin.

“First and foremost, taking care of my clients has always been the #1 priority in my business,” said Scheper. “By being a part of NextHome, I’ll be able to leverage great technology to serve my clients better than ever before.”

“I couldn’t be more excited to be in ownership of a NextHome brokerage with Thomas,” she added.

Please join us in congratulating Terri, Thomas, and the team at NextHome Specialists for their third NextHome office location!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

 

The NextHome franchise opens 33rd Florida location

The NextHome franchise opens 33rd Florida location

Alex and Stevie Krumm
Alex and Stevie Krumm

Pleasanton, CA— October 4th, 2017 — NextHome is proud to announce our latest addition to the franchise, NextHome Excellence. The brokerage represents the 33rd NextHome franchise location opened in the state of Florida.

NextHome Excellence will be owned and operated by the husband/wife team of veteran REALTORS®, Alex and Stevie Krumm. The Sarasota-based brokerage will service the cities of Sarasota, Bradenton, Venice, Englewood, Osprey, Nokomis, and the remainder of the Sarasota and Manatee Counties.

Alex will serve as the brokerage’s Broker of Record, while Stevie will operate as the Chief Executive Officer.

NextHome Excellence will assist clients with buyer and seller real estate services for single family residences, investment properties, luxury homes, and seasonal sales. The company will also continue with their ever-growing property management division – a portfolio that has grown to service more than 40 properties in the Sarasota area.

With Stevie licensed since 2004 and Alex licensed since 2006, the Krumms bring significant experience to their new brokerage. Starting out in property management, Stevie began her real estate career with a local management company, Mt. Vernon Property Management.

As Stevie built her property management portfolio, she made the move to a different real estate company in 2005 – one where Alex’s mother worked at. While Alex had no initial intention of following in the footsteps of his mother as a REALTOR®, it was the purchase of their first home that brought Alex in.

“When Stevie and I bought our first home, that really sparked an interest to me,” said the second-generation REALTOR®. “We were able to experience first-hand the emotional ups and downs of buying a house. I felt like it was a rewarding career that I could get into and help others find their perfect home.”

Starting with RE/Max Alliance in Sarasota, Alex built his career during one of the worst real estate markets in recent history.

“The recession that started in 2007 affected so many residents in our community,” recalls Alex. “Stevie was busy as many homeowners were looking for rentals and I was busy helping the many homeowners who had to short sale their home. It was a very tough time for Sarasota residents and we did everything we could to help them during a difficult time in their lives.”

In 2012, when the marketed shifted, the Krumms focused on targeted marketing and were one of the first REALTORS® in the Sarasota market to use Facebook targeted ads. They successful gained markets share and closed 72 transactions that year.

As their business grew, they knew they needed to focus on listings. In 2013, they added a buyer’s agent, Alex’s brother Andrew, to assist with the buyer leads that came in on their property listings. A year later, the Krumms added three additional agents to help with clients.

The team has consistently been a top producing sales powerhouse selling as many as 75 homes annually. Today, the team focuses on inbound marketing as part of their business strategy. This streamlined business model will allow Alex to move towards a full time managerial role on the team.

When not selling real estate, Alex devotes time to the local REALTOR® Associations. He has served as a Director for the Sarasota & Manatee Counties Association of REALTORS® for the past four years and currently serves as the Chair for the Professional Development Committee. Alex has also has been a member of the Political Action Advisory Committee.

In 2017, the Krumms made the decision to open their own brokerage. As personal friends of NextHome’s Vice President of Business Development, Imran Poladi, they were able to see the growth of the NextHome franchise since the beginning.

“We always knew NextHome was a great fit for what we would be looking for in a franchise affiliation,” said Alex. “Stevie and I knew that when the children were a little older, we would pursue our dream of owning our own company.”

The couple have one priority above all else – be great parents. With both Stevie and Alex being musicians, they added their passion for music when it came to naming their children.

They have four children – son Dylan (age 7), and daughters Presley (5), Marley (3), and Halen (1). Dylan has already started playing the drums and Presley has taken a liking to the piano and singing.

The Krumms are huge Florida State University fans and you’ll often find them watching college football and rooting for their Seminoles.

Please join us in congratulating Stevie, Alex, and the team at NextHome Excellence for the opening of their NextHome office!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome Specialists expands growth in South Carolina

NextHome Specialists expands growth in South Carolina

Thomas Shumpert
Thomas Shumpert

Pleasanton, CA— September 27, 2017 — NextHome is proud to announce our latest addition to the franchise, NextHome Specialists (Lexington Branch). The brokerage represents the sixth NextHome franchise location in the state of South Carolina.

Owned and operated by local top-producing REALTOR®, Thomas Shumpert. Joining Shumpert on the leadership team of the brokerage will be Office Manager, Christy Stone.

A year ago, Shumpert opened his first NextHome-franchised brokerage in Columbia, SC. After a year of growth in the Columbia location, he felt it was time to expand his territory to include his hometown of Lexington and surrounding area.

With the NextHome Specialists brand increasing both visibility and market share locally, Shumpert is currently in the process of expanding into even more territories in the near future.

The Lexington-based brokerage will provide residential real estate services to the areas of Columbia, Lexington, Blythewood, Oak Grove and the remainder of the greater Columbia area.

Located 15 miles west of the state capitol of Columbia, Lexington is home to just over 20,000 residents.

While working with FedEx as an evening shift operator, Shumpert invested wisely in rehabbing and reselling homes. After his success as a house-flipper, Shumpert found himself interested in acquiring the properties as well. He made the jump into real estate in 2004 and began his career with Coldwell Banker Residential Brokers in Columbia.

Over the next ten years, Shumpert averaged 50 transactions annually by focusing on high level lead generation and taking care of the client through world-class service.

“I operate with the intention of building a long-term relationship with my clients,” said Shumpert. “I want them to know that I will be there to help them in any way possible through the sales or buying process and beyond.”

In 2015, Shumpert found himself wanting to invest more of his own resources in generating more leads and advancing his client-based technology. At the same time, he was offered the opportunity to be the broker in charge of an expansion effort by a local real estate company.

“I really appreciated the opportunity to be put into leadership,” recalls Shumpert. “But I thought to myself, ‘If I were to be responsible for agents under a brokerage, why wouldn’t I just open my own company?’”

It was the perfect time for him to explore going out on his own and opening his own brokerage.

Shumpert found NextHome the way many NextHome franchisees have in the past – through a report in Realtor Magazine.

“After spending time exploring the company, I absolutely loved the forward-thinking tech, the exceptional branding, and the demand of consistency,” said Shumpert. “So many companies are not about enforcing consistency. It was a big attractor for me.”

When not selling real estate, Shumpert focuses on family.

He and his wife of 17 years, Mary Beth, have three boys – Brayden (12), Spencer (11) and Tyler (7). The family takes several vacations a year and love spending time in Destin, Florida as one of their getaways.

Please join us in congratulating Thomas, Christy, and the team at NextHome Specialists for their second NextHome office location!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

5 Smells That Sell Houses

5 Smells That Sell Houses

What’s that smell? The sense of smell is the strongest of all the senses to connect buyers to a home. While a bad smell can really deter buyers, a good smell can tempt buyers to a sale. From “green” scents to seasonal scents, discover the right smells for triggering positive emotions and home sales.

1. Clean smell

Most of us associate “clean” with strongly scented cleaning products and disinfectants. It can even make buyers nostalgic. But remember, a little goes a long way. You should dilute your cleaning solutions so buyers don’t get overwhelmed.

2. Citrus

Using actual fruit is one way to get a clean smell without all the cleaning products. Lemon, orange and grapefruit scents are best. One great tip is to grind up lemon or orange rind with a few ice cubes in the garbage disposal. This will freshen up the kitchen, one of the most important rooms in the house.

3. Natural smell

Sometimes the best scent is no scent at all. Try using “green” cleaning supplies, baking soda and other non-scented products that neutralize odors. The idea is that simpler is better so you want to avoid complex, artificial smells from potpourri, sprays and plug-ins, which can actually distract buyers and turn them off.

4. Baked goods

Nothing can make a house smell more like home than freshly baked goods. But be sure to stick to simple smells like vanilla, cinnamon and fresh bread. You don’t have to really bake anything. One trick is to boil some water and throw in a few cinnamon sticks an hour before a showing.

5. Pine

Don’t we all love that fresh pine scent? Especially with the holidays around the corner, it’s a great scent to greet buyers when they walk in the door. If you don’t want to put up a live tree, you can simply hang a wreath of tree trimmings or some fresh garland. You can’t go wrong with setting a holiday mood to inspire a sale.

There’s a lot that goes into the sale of a home. Make sure a great smell is at the top of the list. And to increase its value even more, add an American Home Shield® Home Warranty to every transaction.

For more helpful tips, visit the American Home Shield® Home Matters blog

The NextHome franchise opens new office in Woodland Hills, CA

The NextHome franchise opens new office in Woodland Hills, CA

Dong "Don" Nguyen
Dong “Don” Nguyen

Pleasanton, CA— September 19, 2017  NextHome is proud to announce our newest addition to the franchise, NextHome First Choice Realty. The brokerage is the 46th NextHome franchised location in the state of California. The company will be owned and operated by broker and 30-year real estate veteran, Dong Nguyen.

Based in Woodland Hills, NextHome First Choice Realty will provide real estate services such as single family residential sales, investment properties, and property management to all cities in the San Fernando Valley. The brokerage specializes in working with Vietnamese and Spanish speaking clients.

The city of Woodland Hills is a Los Angeles suburb approximately 25 miles west of Downtown LA. Located in the southwestern-most part of San Fernando Valley, Woodland Hills is home to just over 65,000 residents.

Nguyen started his real estate career in 1987, as a mortgage lender who specialized in working with the Vietnamese community. He focused on helping those in that community qualify for home loans. He opened his first real estate mortgage company in 1987, Royal Home Realty & Loan which later was renamed to Realty & More.

By 1990, Nguyen grew the mortgage brokerage to more than 150 loan agents and took pride in being the first brokerage in the San Fernando Valley to focus on working with the Vietnamese community. Soon after, he added real estate sales agents to assist with servicing these loan-approved clients.

In 1994, the real estate market changed after the Northridge earthquake. The 6.7 magnitude earthquake left many homes and buildings damaged and for nearly a year after the quake, little to no real estate sales happened. Over the course of the next two years, Nguyen saw his brokerage shrink in size to less than 20 loan/real estate agents.

This adjustment caused Nguyen to rethink his strategy and he focused on having a smaller brokerage with more transactions per agent. This change in business model allowed him to spend more time working with individual loan/real estate agents.

With the mortgage side of the company taking more time, effort and resources, Nguyen chose to temporarily close the real estate side of his brokerage. To complete the changeover, he changed the name of the company to Bankers Xpress.

After four years of only doing loans, Nguyen felt 2017 was the right time to re-open the real estate side of his company. He wanted to partner with a real estate franchise that would best support his vision of agents with a high level of both service and technology.

“I felt now would be a perfect time to expand,” said Nguyen. “After doing research about NextHome and all the company has to offer, I knew this would be a great fit for me and my agents.”

NextHome First Choice Realty will operate as the stand alone real estate company, while Bankers Xpress will continue to operate as a mortgage company.

Known locally as “The Loan Doctor”, Nguyen has participated and brokered thousands of loans in his career. With all his experience, he is ready for not only opening a successful NextHome brokerage, but several more in the future.

“We want to provide Woodland Hills with first-class service in both loans and real estate,” said Nguyen. “The growth of our company will happen when the time is right. As a NextHome brokerage, we are excited about the possibilities.”

When Nguyen isn’t working, he is all about family. His wife, Chi, is a Certified Professional Accountant for more than 20 years. The couple has three children and two grandchildren.

Please join us in congratulating Dong and the rest of the team at NextHome First Choice Realty on the opening of their brand new NextHome office!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

The NextHome franchise opens 45th office in California

The NextHome franchise opens 45th office in California

Pleasanton, CA— September 14, 2017  NextHome is proud to announce our newest addition to the franchise, NextHome Free. The brokerage is the 45th NextHome franchised location in the state of California. The company will be owned and operated by the real estate broker, James Free. He will be joined on the leadership team by two seasoned REALTORS® – his wife and business partner, Denise, who will handle marketing and sales for the company; and Cynthia Ng, who will be in charge of growing the brokerage.

Based in Corona, NextHome Free will provide real estate services such as single family residential sales, investment properties, and property management to the cities of Corona, Riverside, Norco, Chino Hills, Lake Elsinore and the remainder of the Riverside and San Bernardino Counties.

The city of Corona is located in the western-most part of Riverside County and is home to just over 150,000 residents.

James started his real estate career in 2003, as a mortgage lender who specialized in sub-prime loans. While the real estate industry did well for several years, the recession of 2007 hit the state of California hard – specifically the Riverside County area.

“It was like business just immediately stopped,” recalls James. “One day we were doing loans for purchase and the next day – nothing. It was a difficult time in our community.”

Always having an interest in the sales side of the business, James left mortgage to follow that passion.

Seeing the purchase of properties slowing down, James decided to move over to the acquisition of distressed properties and rehab side of the business. He purchased his first property to flip in 2008 and hasn’t looked back since.

Averaging a purchase a month for more than six years, James followed a simple, proven concept to turn homes in need of repair into beautiful properties that buyers were looking for.

In 2012, the business of flipping became so busy, that Denise joined in the process. While James concentrated on the rehab and management of on-site construction, Denise was in charge of marketing and eventually helping sell the finished properties.

In 2013, the couple opened James Free Properties and turned the entire operation into a full-service brokerage. In 2014, Denise became a REALTOR® and helped not only sell the Free’s properties, but also assisted others in their community to buy and sell their homes.

The Frees found NextHome on a Facebook post by one of the franchise’s most visible brokers.

“Scott Gieser is the owner of NextHome Citrus City and is one of the most respected REALTORS® in our area,” said James. “When I saw that he opened a NextHome brokerage, I started investigating more about the company.”

“The more I found out, the more I saw how NextHome could help us run a more efficient brokerage,” he added. “I know that NextHome Free will be an industry leader and the community real estate resource in our area.”

When James and Denise aren’t working, their focus in on their two children – daughter, Delaney (age 4) and son, Jack (age 1).

“Spending time with our children is the most important thing in our lives,” said James. “Even though it’s tough sometimes balancing work and family, being a father is the most rewarding and fun role I have ever had.”

Please join us in congratulating James, Denise, Cynthia and the rest of the team at NextHome Free on the opening of their brand new NextHome office!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

Finish 2017 Strong!

Finish 2017 Strong!

While our strong summer market continues to keep agents busy across the country, fall is just around the corner…. And you have only five months to close out 2017 with a bang!

Below are five foolproof ways you can assess your business goals, tweak your projections and ramp up your business so 2017 is your best year yet.

1. Start with the goals you might not meet

Dust off the goals you set last winter and painstakingly analyze where you stand in terms of buyers, sellers, marketing plans, GCI, operations and more.

If you’re behind, be realistic about what is possible by the end of the year — and don’t be afraid to reset your goals so they are attainable instead of a pipe dream. While it may seem like a step back, the truth is that if your goals are so far out of your reach, you’ll be unlikely to hold yourself accountable.

2. Ahead of goals? Dig into the why

If, however, you are ahead of schedule on some goals, spend some time reviewing how that happened — and consider nixing some of your “unattainable” goals in favor of the business categories where you are succeeding.

If, for example, you started with a goal to list 6 houses and help 15 buyers, and you’ve listed 2 houses and helped 22 buyers, consider how that has affected your GCI. Are you actually ahead of your goals in some ways, because you’ve had 2 more total transactions (already!) than planned?

To close out the year strong, do you want to focus on landing four more listings and ditching potential buyer clients — which could set you up for more seller clients in 2018? Or do you want to stay comfortable, where the guaranteed income has been all year long?

There’s no right or wrong answer, but the tail end of the year can be a good time to take a risk if you’re already ahead of your commission goals.

3. Create a log of top lead and client sources

If you tend to buy (and convert) leads that get automatically loaded into your CRM, this step may be a breeze. If you work primarily from word-of-mouth referrals, in-person workshops, direct mail ads or other traditional client sources, you may need to spend some time cleaning up your records.

But this step is mission-critical if you want to close out the year strong. By analyzing where your clients come from, you can move on to step #4: Measuring the ROI of each of your client-getting efforts.

If possible, create a few main categories so you can measure general categories quickly:

  • New, paid leads
  • Word-of-mouth and referrals
  • Brand marketing
  • Past clients // repeat customers

4. Look at your spending, budget and ROI

After creating your main client sources in step three, consider the individual costs and return on investment for different tools, campaigns, lead sources and other tactics that “live” in each main business category.

As you go through this exercise, be sure to keep your newly tweaked goals in mind. If your Facebook listing ads are performing incredibly well, and your end-of-year focus is on listings, then you may want to double that budget and slow down your spending on buyer leads.

Conversely, if 41% of your business comes from paid buyer leads, but ¾ of those converted leads are coming from the least expensive source — you can easily phase out the more expensive buyer leads for the rest of the year.

5. Reward the people helping you

While it’s easy to shift your spend from one technology source to another, you also might find in steps #3 and #4 that you have a few incredible referral sources who have been the biggest impact on your business this year.

Whether they are fellow agents from other markets, past clients who loved your services and have recommended you to their friends and family, or one investor client who bought up several properties in fast fashion this spring, be sure that you are properly rewarding them appropriately!

Go beyond and above to send them quarterly gifts — movie tickets, restaurant gift cards, back-to-school survival kits, whatever you can think of. That way, they will not only feel appreciated for their past contributions, but will be more likely to go out of their way to send you new business as you close out the year.

Ready to hit the ground running?

Keep in mind that checking in on your business isn’t a time to feel ashamed or stressed. Think of it as a progress report — if you were back in elementary school, you’d still have plenty of time to turn a low grade into a respectable B+ by the end of the year.

So as you dive into the tail end of 2017, stay motivated and positive. And let us know what you find as you do a deep dive into your business! We’d love to hear how your mid-year evaluation sets you up for future success.

For more helpful tips, visit the SmartZip blog.