Training & Education

6 Key Steps to Using LinkedIn for Real Estate Lead Generation in 2022

Many agents use social media marketing to grow their brand awareness, connect with new leads, and nurture existing relationships. Because most social media platforms are highly visual, they’re a great way to market listings for free using simple posts and high-quality photography. Turning social media into a successful real estate lead generation tool can, however, feel difficult …

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7 Ways to Market New Construction

According to the U.S. Census Bureau and the U.S. Department of Housing and Urban Development, new residential construction in February 2022 included 1,859 building permits, 1,769,000 housing starts, and 1,309,000 housing completions. If you’re marketing some of these new construction properties, you may be looking for ideas. Here are some ways to attract potential buyers: 1. …

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Pausing to Reflect on Asian American and Pacific Islander Heritage

Throughout the past month, we’ve had the opportunity to reflect on the experiences of the Asian American/Pacific Islanders that enrich our company. From corporate leadership to owners and agents, diverse perspectives elevate much of what we do here at NextHome. “This month carries special importance to countless families, such as my own, who can trace …

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Case Study: How to Improve Your Real Estate Farming Results by 4.6X

When their business is slow, agents start researching how to improve their real estate farming results and keep their pipeline full. Despite what sales gurus say, the solution to this problem can’t just be to call more, knock more, and work harder.  We were founded on the idea that the right data and tools can …

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Things I Wish I Knew Before The Last Recession (For Real Estate It Was A Depression)

We are experiencing shifting winds in the real estate industry. There are challenges and storms from many angles: legal challenges to the core of how we do business, technology distributions, new economic models pressuring margins, venture capital coming into the industry distorting normal needs to show a profit to compete, long-term systemic changes from a …

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