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Top Real Estate Content Marketing Tips from 9 Experts

Top Real Estate Content Marketing Tips from 9 Experts

The benefits of producing and distributing real estate content are clear: save time, generate more and warmer leads, build your expertise.

But how do you get started? And how do you get more effective?

Here in this post, get answers from 9 experts to this question: If a real estate agent wanted to be more consistent, intentional, or effective with their content marketing efforts, what one tip would you provide?

1 Marc Davison: 10 Content Tips

1000watt.net

1. Think editorially. 
Know your brand, your voice and marketplace and produce content that is always on brand and provides value to your viewer/reader

2. Don’t publish for publishing’s sake.
 Too often, agents feel like they need to make noise and show up so they post nonsense. A meme. A quote of the day. A picture of their food. If your brand is about frivolity, then this is ok. But if you are trying to build a serious brand, post less, say more.

3. Be consistent.
 Pick a niche and focus on it. I read a lot of content on design and branding. If a design blog I read decided to blog about politics or religion of something off topic, I’d leave and most likely never return.

4. Stay within your category.
 This bolts on to #3 but agents who sell real estate should create content that plays somewhere within this category not outside it.

5. Write like you mean it.
 Just because you want to write and like writing doesn’t mean you can write or should. Nothing kills compelling like bad grammar, poor punctuation, bad sentence structure, etc.

6. Design your content like you mean it.
 Blurry pictures. Poor use of typeface. Self-generated arts and crafts like design scream amateurish.

7. Use an editor. 
No great, smart, successful, compelling writer accomplishes that without help from experts. Find someone you trust to run every bit of content through before it goes live.

8. Wait 24 hours before hitting send.
 Nothing you post is an emergency and no one is sitting anticipating your next round of content. Whatever your write, design, create, when you think it’s done, wait a day and revisit it. 99% of the time, you’ll notice things that you can tweak to make even better.

9. Create an editorial calendar so you know what you are going to write and when.
 This helps keep you focused as a content producer and enables your audience to stay with you as you create.

10. Don’t do what you suck at.
 Just because real estate gurus overzealously preach content creation, this doesn’t mean you need to listen to them. They get paid to cheerlead. They aren’t you. If you don’t like writing, or taking photos or creating content at all – don’t do it. Put that energy into what you are good at and invest everything into that. Apple doesn’t create content. They design and build incredible products. It works for them, this advice will work for you too.

2 Katie Lance: Pick a Day

KatieLance.com

One tip for someone who is starting to be purposeful would be to pick a day you are going to publish content and stick to it.

It doesn’t matter which day but when you are consistently doing something like publishing a weekly video, a weekly blog, or a weekly Facebook Live – people will start to take notice.

Consistency counts as well as consistently promoting that content across email, other social media, Facebook ads, etc. Promotion is the name of the game!

3 Travis Robertson: Consistency for Success

TravisRobertson.com

Consistency is critical. Most people don’t put out consistent content and, therefore, never get very good at it. This, in turn, keeps them from putting out content. The more they put out, the better they get and the more they are able to create. It’s a flywheel in either direction.

4 Kelvin Krupiak: Narrow Your Focus

EasyAgentPro.com

The reason I see a lack of consistency or intent with respect to digital marketing is the agent either doesn’t believe in its potential or they’re overwhelmed. Now if they didn’t believe in the power of digital marketing I assume they wouldn’t be reading this, so let’s say they’re overwhelmed.

The solution here is to narrow your focus: if you’re trying to figure out blogging, video, Snapchat, Facebook, Instagram, and email marketing all at once you’re going to get frustrated and give up. Focus on one platform at a time and add another into your marketing strategy when you’re comfortable. Get consistent with Facebook: grow your audience there, learn how to post to groups, learn how to run ads, get reviews and testimonials on your Facebook business page. Then move to something like creating video since it’s going to become the most dominant form of media in the next two years. Video can then be used to further increase your success in a medium like Facebook or email.

If you’re going to survive in an industry being flooded with new marketing ideas, tips, and strategies narrow your focus.

5 Kendyl Young: Be Yourself

GlendaleDIGGS.com

It sounds cliche, but there’s no other way to say it – “Be yourself.”

Lean into who you are. “You don’t need to be that outsize personality in order to leverage some of the tools we have in video and social media.”

“Be yourself and be authentic.” (NOTE: this means you have to figure out who you are!)

6 Valerie Garcia: Tell a Story

ValerieGarcia.com

It sound trite, but it’s true: Tell a story!

Don’t just tell me about a product or a service. Tell me how it’s going to change my life, or make me laugh, or solve a problem. Tell me about how others use it or love it or hate it. Tell me about the way I am going to feel if I use it or buy it or live in it.

Going that extra step to take your message to a point where I can relate it to my own life is going to make all the difference.

Every single product, service, or home has a story. As a marketer, it’s up to you to find it and tell it.

7 Justin Stutz: Be Local

PoweredByWest.com

Be local. “When I think about some of the best content I receive from businesses, it’s extremely localized. That’s what’s meaningful to me.”

International, national, and state information is all well and good, but 
”when it really comes down to my business partners, I want them to bring information that has to do with the neighborhood I live in, with the city and state I pay taxes in.”

“One advantage real estate agents have that platforms like Zillow don’t is that they can be local connectors and local problem solvers. That’s just something the big boys are never going to be able to compete with.”

8 Andrew Fogliato: Promote Other People

JustSellHomes.com

“Look for people in your area you can help and promote.”

Match local business owners with common consumer questions to promote the area, promote the people, promote the businesses, etc. Don’t just promote yourself!

When you help and promote others, you get better reach, better response, and better results.

9 Jared James: Start

JaredJamesToday.com

Nobody starts as an expert.

That’s it. Nobody starts as an expert.

Don’t get thrown off by someone you watch who is soooo good at delivering great content or is great on video or whatever. We all sucked at some point. My first YouTube video is so bad that I unlisted it.

Becoming an expert is earned by startingsucking, and then getting better. Effort matters and the more you try, the better you will get. Just like nobody starts as an expert … nobody who quits ends as an expert either.

Get the Guide to Compelling Real Estate Content

A huge THANK YOU to these 9 experts for sharing their tips and insights.

Get more from them – and from 8 others, including:

Chris Smith & Jimmy Mackin from Curaytor
Kelly LeClair from LeClair Real Estate
Michael Thorne from TMB Real Estate
Seth Williams from RETipster
Teri Conrad from Agent Quest
Justin Tucker from West/WFG
Seth Price from Placester

Every one of these real estate content pros answers: How do you define compelling real estate content? and What’s one tip you would provide to someone who wants to be more effective?

To get your guide, visit the BombBomb Blog and enter your email address at the end of the page!

Relocating Clients: Challenges and Opportunities

Relocating Clients: Challenges and Opportunities

With roughly 1.5 million employer-assisted relocations per year, these types of referrals can make a real estate professional’s phone ring regularly, making it an important niche to explore for your business.

The Stress Effect

Moving family across the country, away from friends and the familiar and into new schools and neighborhoods, can create a great amount of stress.

Often, during the transition, the homebuyer can feel as if he or she is working from two cities at once. The separation can weigh on family and friends, even if it’s a smart professional step.

As potentially the only “local” these buyers will interact with face-to-face, you can help calm their fears and make them feel more comfortable. You can offer the stability such transitions traditionally lack.

Working with Coordinators

An employer will typically bring in a third-party relocation service to help the homebuyer understand the city-to-city comparison for cost of living and housing, provide counseling and relocation strategies, and assist in the spouse’s job search.

The real estate professional will be responsible for paying a referral fee, but many agents find the fee worthwhile because it’s offset by the freedom of finding and prospecting the client.

Push the Papers

Relocation requires an extra level of record keeping than typical real estate transactions. You might benefit from completing training on relocation policies, procedures and administration. There’s more involved with relocation transactions.  In addition, there is also a particular chain of command and required relocation documents, so get organized and brush up on your professional communication skills.

A Good Prospect

Very often, the real estate professional is the only face-to-face contact for the relocation shopper. You can help reduce their stress by helping them through the transition and introducing them to their new community.

If you play your cards right—and take the time to make your customer feel comfortable and at home—you can win yourself a customer for life. Consider relocation clients as another form of prospecting: the relationship can lead to non-relocation business when everyone involved is satisfied with your service.

Contact your American Home Shield® Account Executive for more relocation-related services and resources available through AHS®.

For more helpful tips, visit the American Home Shield® Home Matters blog

How Real Estate Agents can Capitalize on Big Data for Big Results

How Real Estate Agents can Capitalize on Big Data for Big Results

Simple ways predictive analytics can boost your bottom line

Big data powers predictive analytics. As the field grows, these massive data sets propel some of the biggest companies in new, unexpected ways. Netflix reports it saves $1 billion each year by optimizing the predictive engine that recommends content and programming to its customers. Google Translate’s reputation is nearly bulletproof now that its predictive algorithm has been retrained to translate in contextual sentences. Airbnb hosts see a fourfold increase in occupancy rates when they set a rental price within 5 percent of the company’s recommended rate.In short, big companies use big data to make big waves. But what does that have to do with your relatively small real estate business?The truth is that big data isn’t just for big companies — and leveraging predictive technology doesn’t mean you have to scrap your current business model for something built in a hacker lab. Predictive products can help agents optimize nearly everything from mailers and marketing to cold calls and conversational outreach.Here are four ways you can tweak your business (and boost your bottom line) using real estate predictive analytics.

Double your impact in half the time and money

When you send mailers to an entire ZIP code, your marketing costs skyrocket and messaging tends to suffer.

When you narrow your target audience down to just the 10 or 20 percent of your farm most likely to sell this year, you’ll see better results because you’re able to send the right message, at the right time, to the right people: the marketing trifecta.

The hundreds of dollars you’ll save on mailers that never make it past the front door and online ads that never get clicked is icing on the cake.

Don’t just make contact – make a connection

Your prospects can tell when they’re on the communication conveyor belt. They won’t remember or hire you if you can’t initiate a casual, earnest conversation.

With predictive analytics, you don’t just get a list of likely sellers. You get deep insights into why and when people might be ready to list.

This means that you can naturally steer the conversation toward their potential reasons for selling, then reinforce your value as the agent who can meet their needs. The result? Real conversations with real sellers ready for on-point advice on listing their homes.

Boost your confidence because you’ll hear “no” less often

Farming often requires cold calls and knocking on doors — two activities that most agents abhor or ignore altogether. But there’s a stark difference between contacting an entire subdivision where 90 percent of the residents have no plans to move and initiating a conversation with the 10 percent of homeowners most likely to list.

When working with data-backed predictions, agents have higher confidence, as
they experience more receptive responses (and fewer curse words).

Beat other agents to the door

Losing business to competing agents? Predictive analytics can also reverse that trend by unveiling seller signals that other agents can’t see.

As other agents and teams robo-dial the entire neighborhood, you could be well on your way to securing listing presentations for the next crop of local sellers.

For more helpful tips, visit the SmartZip blog.

4 Ways to Build More “Client for Life” Relationships

4 Ways to Build More “Client for Life” Relationships

We spend so much time talking about the importance of repeat business and referral business… but the reality is that MOST agents have still not come up with the right way to keep in touch naturally over the long-term. The result?

Will your clients hire you the next time you buy or sell your home? Are you sure?

After closing, 70% of sellers say they would “definitely” use their agent again — but only 25% of repeat buyers and sellers actually do.

We aren’t here to lecture you. Creating one client for life relationship is tricky enough, and aiming to keep in close touch with every client you’ve ever had is nearly impossible. Still, there are a few low key ways to ensure that you don’t break a bond that could end up paying off — both in business and in friendship — after you walk away from the closing table.

Below are four tactics you can employ to create more long-term, business-boosting client relationships.

1. Rank your clients

You ask for reviews and testimonials after you close, but do you ever bother to ask yourself how much YOU liked working with a client? If you want to focus on creating “clients for life,” then the first step is to wean out the clients who you have loved to work with. Not only will you be excited to keep in touch with them over the years, these people are also more likely to recommend other like-minded friends and family members to you in the future.

Consider adding a “Client Rapport” ranking to your CRM. After each closing, rank the client from 1-5. Anyone who scores at a 4 or 5 should be who you focus on as you create your “Client for Life” relationships.

2. Offer special treatment

You can continue to send the same refrigerator magnet to every person in your sphere, but think about upping the ante for the “4 and 5-ranked” contacts in your database. Consider hosting a VIP wine and cheese event for past clients who love to mix and mingle, send young families a coupon to the local Six Flags, offer up a gift certificate to your past buyer’s new favorite neighborhood restaurant on the one-year anniversary of their home purchase.

By showing you care about them, remember their interests and are willing to spend money or time on them after the sale, you’ll be reinforcing a bond that can continue to grow even as you move further and further away from their initial transaction.

3. Watch for social cues and keep in touch with personal outreach

Many (and maybe even most) clients hire you as they are on the cusp of major life changes. Whether they are prepping to expand their family, downsizing after the kids move away or simply shifting to a neighborhood that better suits their long-term needs, the reason for their move can act as the primary way you keep in touch for the first few years after the sale.

Comment on their baby announcement on Facebook (or better yet, drop by with a branded swaddle blanket or onesie after they have settled into parenthood). Call to ask how their kids are enjoying the teachers in their new school. If you see that a coffee shop has opened up in their new condo building, ask if they would like to meet up for a cup of joe, then ask how they’re settling into their new neighborhood.

As the years go by and you get to know more about them than just their reason for moving, you can settle into a more natural conversation groove. But for the first few months or years after you work with them, don’t worry about focusing on the “safest” conversation topic around — their reason for moving (and hiring you) and how that decision is working out.

4. Give them an easy way to review and refer you

Many agents are afraid to ask for referrals directly, because it can feel awkward and aggressive if not done in the right way. And while most have a way to generate testimonials or reviews, a lot of the platforms that promise to “syndicate” these reviews are clunky; they require an ironclad login and clients may feel turned off having to sign up for a site they never plan to use again. In the age of cyber security threats, not many people want to open up new accounts that require their email and other contact information.

When it comes to asking for reviews and referrals, it can be helpful for agents to ask for client feedback that:

  • Doesn’t require a login
  • Can be syndicated across the web
  • Can be used to generate a review, testimonial or one-to-one referral
  • Is sent on behalf of the agent, but doesn’t come directly from the agent’s email address

Agents who need such a service can peek at Reach150, a newly acquired client feedback and referral management system from SmartZip. Reach150 is a lowkey, no-nonsense way to automate your requests for referrals and reviews — and you can even turn your positive testimonials into marketing content to help win even more business over time. Get more details on Reach150 here.

Hear from SmartZip clients about how they use SmartTargeting and Reach150 solutions.

For more helpful tips, visit the SmartZip blog.

CMLS 2017: Three Sides to Every Story

CMLS 2017: Three Sides to Every Story

Last month, our CEO, James Dwiggins, traveled to Austin, Texas to attend the Council of MLS Annual Conference. The event was a great place to meet MLS executives and learn about the issues that define the real estate industry. On day one of the event, James took to the stage with Rebecca Jensen, CEO of Midwest Real Estate Data, and Gregg Larson, CEO of Clareity. They had a candid discussion about the industry and how to strengthen the relationships between brokers, agents, and the MLS, so we can better serve an increasingly complex marketplace.

Check out the video below and see what these leaders in the real estate industry are discussing when it comes to the future of the MLS. Tune in to hear the concerns of our CEO regarding consolidation of MLSs, the challenges around a lack of data standardization, and much more.

Finish 2017 Strong!

Finish 2017 Strong!

While our strong summer market continues to keep agents busy across the country, fall is just around the corner…. And you have only five months to close out 2017 with a bang!

Below are five foolproof ways you can assess your business goals, tweak your projections and ramp up your business so 2017 is your best year yet.

1. Start with the goals you might not meet

Dust off the goals you set last winter and painstakingly analyze where you stand in terms of buyers, sellers, marketing plans, GCI, operations and more.

If you’re behind, be realistic about what is possible by the end of the year — and don’t be afraid to reset your goals so they are attainable instead of a pipe dream. While it may seem like a step back, the truth is that if your goals are so far out of your reach, you’ll be unlikely to hold yourself accountable.

2. Ahead of goals? Dig into the why

If, however, you are ahead of schedule on some goals, spend some time reviewing how that happened — and consider nixing some of your “unattainable” goals in favor of the business categories where you are succeeding.

If, for example, you started with a goal to list 6 houses and help 15 buyers, and you’ve listed 2 houses and helped 22 buyers, consider how that has affected your GCI. Are you actually ahead of your goals in some ways, because you’ve had 2 more total transactions (already!) than planned?

To close out the year strong, do you want to focus on landing four more listings and ditching potential buyer clients — which could set you up for more seller clients in 2018? Or do you want to stay comfortable, where the guaranteed income has been all year long?

There’s no right or wrong answer, but the tail end of the year can be a good time to take a risk if you’re already ahead of your commission goals.

3. Create a log of top lead and client sources

If you tend to buy (and convert) leads that get automatically loaded into your CRM, this step may be a breeze. If you work primarily from word-of-mouth referrals, in-person workshops, direct mail ads or other traditional client sources, you may need to spend some time cleaning up your records.

But this step is mission-critical if you want to close out the year strong. By analyzing where your clients come from, you can move on to step #4: Measuring the ROI of each of your client-getting efforts.

If possible, create a few main categories so you can measure general categories quickly:

  • New, paid leads
  • Word-of-mouth and referrals
  • Brand marketing
  • Past clients // repeat customers

4. Look at your spending, budget and ROI

After creating your main client sources in step three, consider the individual costs and return on investment for different tools, campaigns, lead sources and other tactics that “live” in each main business category.

As you go through this exercise, be sure to keep your newly tweaked goals in mind. If your Facebook listing ads are performing incredibly well, and your end-of-year focus is on listings, then you may want to double that budget and slow down your spending on buyer leads.

Conversely, if 41% of your business comes from paid buyer leads, but ¾ of those converted leads are coming from the least expensive source — you can easily phase out the more expensive buyer leads for the rest of the year.

5. Reward the people helping you

While it’s easy to shift your spend from one technology source to another, you also might find in steps #3 and #4 that you have a few incredible referral sources who have been the biggest impact on your business this year.

Whether they are fellow agents from other markets, past clients who loved your services and have recommended you to their friends and family, or one investor client who bought up several properties in fast fashion this spring, be sure that you are properly rewarding them appropriately!

Go beyond and above to send them quarterly gifts — movie tickets, restaurant gift cards, back-to-school survival kits, whatever you can think of. That way, they will not only feel appreciated for their past contributions, but will be more likely to go out of their way to send you new business as you close out the year.

Ready to hit the ground running?

Keep in mind that checking in on your business isn’t a time to feel ashamed or stressed. Think of it as a progress report — if you were back in elementary school, you’d still have plenty of time to turn a low grade into a respectable B+ by the end of the year.

So as you dive into the tail end of 2017, stay motivated and positive. And let us know what you find as you do a deep dive into your business! We’d love to hear how your mid-year evaluation sets you up for future success.

For more helpful tips, visit the SmartZip blog.

Texting Tips for Lead Response (and First Dates!)

Texting Tips for Lead Response (and First Dates!)

Texting Tips for First Dates

First dates and dating are ripe as a metaphor or comparison to lead conversion. Making initial contact. Building trust and rapport. Setting an appointment. Establishing connection. Following up. And that’s what we have here.

The “Captain’s Log” episode of This American Life looks at unemotional facts in logs and records (here: a string of text messages) and unpacks the emotional and complicated aspects behind them.

Eric Klinenberg, a sociologist at NYU, teamed up with actor and comedian Aziz Ansari, on a deep dive into the text messages of people just starting a relationship – right when they first start dating (or not!).

With the text messages as raw data, they were able to examine real-time records of what actually transpired – not just what people remembered and reported back.

Additionally, the research project included conversations with hundreds of people, typically in focus groups of 10-20, across 8 different cities.

Occasionally, they conducted these focus groups live on stage with an audience. This podcast included audio from one of these events at the Upright Citizens Brigade Theater – with women on one side of the room and men on the other.

Ansari found 4 male volunteers to share their opening text exchanges with prospective dates. Then, the audience commented on each guy’s text messages and voted for their favorites.

The clear winner started like this:

“How’d your Thanksgiving feast turn out? Here’s a shot of the spread I put together. I’d say it came out alright (smiley face)”

Why the women liked this one best:

  • “It gets the conversation going.”
  • “You asked a question.”
  • “It made you want to comment on it.”
  • “It was personal.”
  • “He remembered what you talked about.”

What did they disliked about some of the others:

  • “It sounded (too transactional*).”
  • “He should’ve asked a question.”

*like he was more into the “transaction” than the relationship – he came on too strong and too shallow

The 3 texting tips from the entire research project:

1. Make a plan.
Invite the person to something specific at a specific time.

2. Ask a question.
Say something that refers back to an earlier conversation to show you were listening. Phrase it as a question to encourage a response.

3. Be funny.
Say something funny.

Another key observation:
The bar for success is quite low. So many people do this so poorly. A little effort goes a LONG way.

Klinenberg and Ansari published these findings and many more in Modern Romance.

 

Texting Tips for Lead Response

The Empathy – Value – Call To Action structure is here.



Asking a question and showing you were listening or paying attention shows empathy. If you’ve not yet met, what do you know about them and how they connected with you?



Being funny here plays as entertainment or value. For you, it’s important to be personal and relatable, but you don’t necessarily have to be funny, per se. Provide value based on what you know about him or her.

Providing a good, clear call to action is fundamental to success and translates directly here. Don’t be vague or leave it open-ended. Be specific. Provide one or two very specific times for a reply, a call, or an appointment. Be clear about what should happen next – and when it can or should happen.

You’ll dramatically increase your likelihood of success in connecting and getting that initial phone call or appointment.

Of course, doing it with a video makes it all more personal, human, and differentiating.

Doing it from your iPhone or Android assures that they’ll have your proper number and that replies come back to your number.

For more helpful tips, visit the BombBomb Blog

Use Hyper-Targeted Marketing to Create Connections

Use Hyper-Targeted Marketing to Create Connections

Hyper-targeted marketing has emerged as a definite trend in the real estate market. The ability to reach prospective clients according to closely targeted locations via ZIP code and neighborhood data can be an effective way to establish and grow connections. Find out some tips to put hyper-targeted marketing to use in your agency.

In today’s increasingly competitive real estate market, it’s not just about delivering the right message, it’s also about reaching the right audience. While your prospective clients may be fielding a sea of information from both competitors and businesses outside of your industry, you can still cut through the clutter to let them know about your agency and what you have to offer.

How? Through hyper-targeted marketing.

What is hyper-targeted marketing?

What exactly is this buzz phrase that’s capturing the attention of real estate professionals nationwide? It’s a series of techniques that involve narrowing your focus and marketing efforts versus more traditional approaches like casting a wide net. When combined with the technology available for agencies, homebuyers and sellers, hyper-targeted marketing can be an effective way to create and establish important connections.

How to use it?

Go local, hyper-local.

When advertising a new listing, open house, sale or other important update, focus your efforts on targeting very specific regions. If you have the available info, try reaching people based in relevant ZIP codes, subdivisions or neighborhoods, rather than just an entire city or suburb.

Know your target audience.

Are you looking to reach current homeowners? First-time buyers? Millennials? Empty nesters? Zeroing in on your desired audience can help make your communications more effective by making sure the right message is relevant to the right people.

Marketing by home type.

Hyper-targeting can also apply to the type of home you’re trying to help your clients buy or sell, from condos and townhouses to estates and duplexes. For example, lofts located downtown may be a great fit for working professionals, while lakefront properties may be sought after by empty nesters looking for just the right vacation property.

Targeting by move time.

In addition to location, timing is another important factor in the marketplace. Considering the timing of your communications is also important. Would you like to reach people looking to move now, next year, or in a few months? Or do you know which prospects are likely to respond during traditionally busy versus quiet moving seasons?

No matter if your marketing efforts are targeting homebuyers and sellers by the time of year, home type or audience, American Home Shield® is always available with trusted home warranty coverage to meet your clients’ needs.

To connect to American Home Shield® on social media, visit us on FacebookTwitter and Instagram.

For more helpful tips, visit the American Home Shield® Home Matters blog

The NextHome Franchise announces 200th Franchised Location

The NextHome Franchise announces 200th Franchised Location

Pleasanton, CA— August 9, 2017—Real estate franchisor NextHome proudly announces the opening of their 200th office location – Palm Harbor, Florida.

The company’s growth has been unlike anything seen in the real estate industry. NextHome began franchising in January of 2015 and since launching, the company has expanded nationally into 41 states.

“To be able to grow our company from zero to 200 offices in less than 30 months has been an incredible ride,” said NextHome’s Chief Executive Officer, James Dwiggins. “It has been a humbling journey and still having the family feel while building a national network of NextHome agents and brokers has been inspiring.”

“We are looking forward to what the next 30 months has in store for our company,” added Dwiggins.

Key to the expansion has been the work of the sales team, led by NextHome’s Vice President of Sales, Charis Moreno.

“I’m excited about our company’s expansion and how quickly we have grown,” said Moreno. “But what truly impresses me is the quality of the NextHome agents and brokers that have become a part of our company. The best companies are driven by the quality of the people in it.”

Based in Pleasanton, California, NextHome’s headquarters features nearly 20 staff members dedicated to serving more than 1,600 NextHome members nationally. The team, led by NextHome’s Chief Operating Officer, Tei Baishiki, handles more than 8,500 member services inquiries per month.

With NextHome’s highly automated Intranet system, the Member Services team can focus on highly personalized, first-class interactivity with members who are in need of real estate assistance.

New additions to NextHome’s technology platform has substantially increased broker interest in franchising with the company. NextHome’s Chief Strategy Officer, Keith Robinson, focuses on identifying and implementing new products to the NextHome suite of tools. These tools include the integration and connectivity of real estate technology products such as: SmartZip, Ylopo, BombBomb, RealScout, Homespotter, and Spacio.

Once these programs have been added to the franchise’s platform, members are shown the benefits of NextHome services through various live in-person trainings, as well as online webinars. These courses, taught by NextHome’s Franchise Development Director, Mackenzie Baishiki, allow a flexible, yet interactive experience that caters to today’s REALTOR®.

With NextHome’s goal of having offices in all 50 states by mid-2018, the company looks to grow not only in total offices, but also in agent count.

“Our company has seen a pretty significant increase in agent count over the past year,” said NextHome’s Vice President of Business Development, Imran Poladi. “As our brokers get more comfortable and confident in what their NextHome brokerage has to offer, their ability to add talented agents has been exceptional.”

“I remember being in a room just three years ago with a dedicated corporate team who wanted to change the industry. And here we are, just 30 months into our journey and I’m so proud to see our company growing with productive, career-oriented REALTORS®,” added Poladi.

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome Franchise Announces 200th Franchised Location

NextHome Franchise Announces 200th Franchised Location

Tony Anderson
Tony Anderson

Pleasanton, CA— August 9, 2017—NextHome is proud to announce our newest addition to the franchise, NextHome Gulf Coast – Palm Harbor Branch. The brokerage represents the national franchise’s 200th location.

Owned and operated by real estate veteran, Tony Anderson, this is the second location for the company. Both the Palm Harbor branch and the Largo-based location will provide residential real estate services to the residents of Largo, Clearwater, Clearwater Beach, Seminole, Dunedin, Safety Harbor and Palm Harbor and the surrounding Pinellas County area.

Palm Harbor is one of the most densely populated areas in the state of Florida.

Anderson opened his first NextHome location in August 2016 – office location #100 for the NextHome franchise.

“To see the franchise add an additional 100 offices in less than a year, I know that not only have I aligned with the right company, but I’m also surrounded with a like-minded, supportive broker nationwide network,” said Anderson. “I joined a year ago, yet here I am, more excited than ever about the brand and where our company is headed.”

Working 15 years in the cellular phone industry, Anderson entered the real estate industry after delving into real estate as an investor.

Buying his first investment property in 2003, Anderson rehabbed and resold the home in just a few months. Realizing he made a substantial profit in a relatively short period of time, Anderson left his job in the cellular phone business and purchased six properties over the next three years – turning all of them for a profit.

In late 2005, Anderson made the decision to immerse himself completely in real estate by getting his real estate license and representing himself on his purchases.

The following year, the real estate market saw significant shifts in values. Anderson held off purchasing properties and turned his focus to working with buyers and sellers. He eventually connected with a foreclosure listing agent, where he learned the methods of selling foreclosure properties.

From 2008 until late 2012, Anderson worked for a REO real estate broker and honed his skills in negotiation and client services. It was during this time Anderson realized it was about working smarter – not harder.

“Looking at the real estate landscape, it was quite obvious that leverage was key in creating a sustainable business,” said Anderson.

In 2012, Anderson accepted the position of manager for the Largo-based brokerage. Under his leadership, he was able to grow the company from a single agent brokerage to over 30 agents in less than three years. His success led to his promotion in 2016, where he was appointed the managing broker for the company’s expansion location in Clearwater, FL.

In mid-2016, Anderson felt the need to consider his options. Opening his own brokerage made the most sense and NextHome was a franchise Anderson had been watching on for some time.

“I kept seeing the NextHome real estate signs showing up in various neighborhoods in Florida,” recalls Anderson. “As I found out more about the company, I realized it would be the perfect franchise to align my new brokerage with.”

When not selling real estate, Anderson loves to spend time with his wife, Peppy. After enjoying 16 years together, the couple was recently married in April of 2016. They enjoy traveling and have recently visited Europe.

We are incredibly proud to have Tony and his team at NextHome Gulf Coast as part of the NextHome family. Congratulations to the announcement of their second office location!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.