Blog : Broker

NextHome Choice Real Estate opens in Mississippi

NextHome Choice Real Estate opens in Mississippi

Kent Breckenridge
Kent Breckenridge

Pleasanton, CA— December 12, 2017  NextHome is proud to announce our newest addition to the franchise, NextHome Choice Real Estate. The brokerage represents the second location opened in Mississippi for the NextHome franchise.

The company will be owned and operated by real estate broker, Kent Breckenridge. Joining him on the leadership team as Office Administrator will be his wife and business partner, Camille.

Based in Oxford, NextHome Choice Real Estate will provide real estate services such as single family residential sales, first-time home buyers, land sales, multi-family, agricultural land listings, commercial, luxury, and property management to the cities of Oxford, Batesville, Water Valley and the counties of Panola, Lafayette, Yalobusha, Calhoun, and Marshall.

The city of Oxford is located two hours north of Jackson and one hour south of Memphis, Tennessee. The city is home to just over 25,000 residents, with many of them students for the University of Mississippi, affectionately known as “Ole Miss”.

The city has seen a large spike in real estate sales due to many families deciding to purchase homes for their students rather than paying rent. In addition, the University’s football team success and the 65,000-seat stadium brings visitors from near and far, which in turn increases the need for short term rentals.

After a long career in corporate America managing telecom companies, Kent took the leap into real estate sales in 2014. As a real estate property investor for over 10 years, he was assured by Camille that it was a great time to follow his passion and jump into real estate full time.

“While Camille provided a lot of support, my first year was a challenge,” recalls Kent. “I only sold two homes my first year. But with focus and determination, I was able to turn it around and sell 25 homes in my second year. I’m fortunate to have the trust of the local community and continue to sell a fair share of homes annually.”

After year-over-year increases in sales, Kent and Camille started exploring opportunities to open their own brokerage. With a little investigating, the Breckenridges found NextHome.

“It’s a fun brand with a clean look,” said Kent. “But as I found out, the company was so much more. The forward-thinking corporate team is a collection of real people who are accessible and responsive. This franchise was exactly what we needed.”

Kent and Camille have been married for eight years, but their story of coming together is one for the ages.

“We have both know each other from high school,” recalls Kent. “But after graduation, I went into the Army, while Camille went off to college. Twenty-one years later, I saw her on Facebook, reached out, and before you know it… we were a couple.”

When not selling real estate, the couple spends time volunteering at their church with a focus on helping feed hungry families. Kent also has completed 2,000-mile marathon paddle boat fundraisers to raise money for children’s cancer research and treatment.

They are avid outdoor people and love to hike, kayak, and camp. The couple has three children in their blended family – two daughters and one son ranging from ages 14 to 20.

Please join us in congratulating Kent, Camille and the rest of the team at NextHome Choice Real Estate on the opening of their brand new NextHome office in Oxford, MS!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

 

NextHome opens 50th NextHome franchised location in California

NextHome opens 50th NextHome franchised location in California

Dennis Findly and Karah Sullivan
Dennis Findly and Karah Sullivan

Pleasanton, CA— December 8, 2017  NextHome is proud to announce our newest addition to the franchise, NextHome Findly Estates. The brokerage represents the 50th location opened in California for the NextHome franchise.

The company will be owned and operated by longtime real estate broker, Dennis Findly. Joining him on the leadership team as Office Manager will be his daughter, Karah Sullivan. The father/daughter team have been working together in real estate for the past eight years.

Based in Corona, NextHome Findly Estates will provide real estate services such as single family residential sales, first-time home buyers, land sales, multi-family, short sales, foreclosures, commercial, luxury, new construction, and property management to the cities of Riverside, Norco, Eastvale and Temecula.

Starting his real estate career in 1990, Findly steadily built his business under the Prudential brand for more than 15 years. As a top producing agent in Riverside County, he created a team to support his increased year-over-year sales.

Findly went out on his own in 2006 and opened his brokerage – America’s Alternative Realty. Under Findly’s leadership, the brokerage expanded to nearly 40 agents.

In 2008, the recession changed the entire real estate market in Riverside County. Aware of the changes coming, Findly modified his real estate model and focused on foreclosures and short sales.

In working with REO companies and banks with foreclosure portfolios, Findly expanded his real estate reach to service listings in the neighboring state of Nevada. Over the course of four years, America’s Alternative Realty sold more than 600 Nevada homes.

“There were so many properties going into foreclosure in 2008 and 2009, our company wanted to be the resource for the banks on their REO properties,” said Findly. “While covering Nevada was an ambitious undertaking, my team and I were able to successfully handle business in both states.”

As an independent broker, Findly wanted to stay cutting edge with technology and service for his clients. After researching his options, Findly came across the NextHome brand and saw what the franchise could bring to his brokerage.

“I looked at just about every franchise model and no one had everything I was looking for except NextHome,” recalls Findly. “Since adopting NextHome, our agents are more excited than ever for the tools that better service their clients. All the training, webinars, tech… all of it has me excited about the future of NextHome Findly Estates.”

When not selling real estate, the father of three is a lifelong musician. Whether it’s writing music, playing instruments, or singing, Findly’s passion for music spans over 30 years.

Please join us in congratulating Dennis, Karah and the rest of the team at NextHome Findly Estates on the opening of their brand new NextHome office in Corona, CA!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHome Z House Realty launches in Orlando, Florida

NextHome Z House Realty launches in Orlando, Florida

Janice Ziesig
Janice Ziesig

Pleasanton, CA— December 5, 2017  NextHome is proud to announce our newest addition to the franchise, NextHome Z House Realty. The brokerage represents the 35th location opened in Florida for the NextHome franchise.

The company will be owned by three partners – Janice Ziesig, who will serve as President and Qualifying Broker for the company, her mother Carol Ziesig who will assist with sales and running the company’s property management division, and Wendy Cowan, who will also help run sales and handle agent relations. Janice’s daughter, Carlisle, also works at the brokerage as the Marketing Administrator.

Based in east Orlando, NextHome Z House Realty will provide real estate services such as single family residential sales, commercial, land sales, multi-family, second home purchase and sales, new construction, and property management to the cities of Oviedo, Winter Springs, St. Cloud, Kissimmee, and the remainder of the greater Orlando Metropolitan area. With over 2 million residents in the Orlando Metropolitan area, NextHome Z House Realty’s 30 agent brokerage is positioned to serve the community.

As home to the University of Central Florida (UCF), the area of east Orlando is seeing an increase in home sales with many families purchasing homes for UCF students rather than paying the high rents in the area.

The original Z House Realty brokerage was formed in 2007 when Janice left the local independent brokerage she was working at to start her own real estate company. After starting her brokerage, Janice closed over $11 million in sales in the first year.

In 2008, the market crash affected most of the United States. Orlando was one of the hardest hit areas in the nation. By adapting quickly and pivoting business focus, Janice positioned her brokerage to service the needs of her community.

Seeing foreclosures popping up daily, Janice started a bus tour that took potential buyers throughout town. This tour provided education about buying foreclosures and what the process would be like. By educating these buyers, Janice felt they were more at ease about buying and created a strong bond between Z House Realty agents and their clients.

This focus on education to buyers caught the attention of a national audience. This resulted in interviews with news outlets such as The Associated Press and Fox News.

“As a young brokerage, we were able to leverage that exposure to build our company,” recalled Janice.

As the market shifted positively, Z House Realty shifted as well. New construction projects grew and the team developed strong business relationships with regional and national home builders – relationships that still exist today.

In 2017, Janice and the leadership team wanted to provide more technology and marketing support for their agents, but had no intention of franchising.

“We never thought of franchising, but as we looked for the right tech to help our agents be better, NextHome really stood out in the crowded real estate franchise market,” said Janice. “We were already doing a pretty good job of marketing and technology, but the addition of NextHome to Z House Realty puts us in a great position in our market.”

Janice best describes NextHome Z House Realty as a brokerage that “is tech-savvy and full of tools for their agents, but has leadership that is always available to help agents in a family-friendly synergistic company.”

“Agents can expect help not just from myself, Carol, or Wendy, but from other agents in the brokerage,” added Janice. “Agents will see support from every person at the company.”

When not selling real estate, Janice and Carlisle love spending time visiting the various theme parks throughout Florida and go to Universal Studios and Disney World as often as possible.

Please join us in congratulating Janice, Carol, Wendy and the rest of the team at NextHome Z House Realty on the opening of their brand new NextHome office in Orlando, FL!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHome continues expansion in Louisiana

NextHome continues expansion in Louisiana

Screen Shot 2017-11-30 at 8.26.11 AMPleasanton, CA— November 30, 2017  NextHome is proud to announce our newest addition to the franchise, NextHome Northshore. The brokerage represents the third location in Louisiana for the NextHome franchise. The company will be owned and operated by veteran real estate broker, Will Redondo.

Based in Mandeville, NextHome Northshore will provide real estate services such as single family residential sales, leasing, commercial, and investment properties to the cities of Mandeville, Covington, Madisonville, Slidell, Hammond and the remainder of the St. Tammany Parish.

Located 30 miles north of New Orleans, Mandeville is home to approximately 11,000 residents.

Redondo started his real estate career in 1985 with the local Century 21 Real Estate office in Mandeville. Steadily building his real estate sales business over the next six years, he went off on his own to open a real estate brokerage – American Dream Realty.

Consistently a top producing broker for over 20 years, Redondo has become well known for being a community resource for all things Mandeville. As one of the more well-known experts in the local real estate market, Redondo’s brokerage has sold more than 75 transactions annually.

In 2013, he rebranded his brokerage under the name A Victory Agency – the real estate division of his multi-business corporate entity. A Victory Agency Inc. also features a high producing insurance company under the corporate structure. The insurance division of the corporation is run by his wife of 37 years, Nancy.

In 2017, the brokerage is on pace to close more than 80 transactions, but Redondo felt it was important to provide his agents more technology and services to assist their clients.

“Technology in 2018 is so important in a developing real estate brokerage,” said Redondo. “After seeing how we can serve our clients better, NextHome was the perfect solution for our company to bring cutting-edge technology to our brokerage that has worked hard on being part of the fabric of our community.”

“The NextHome franchise is well ahead of the other real estate franchises,” added Redondo. “What companies are saying they are going to be doing in the future, NextHome is actually doing today.”

When not selling real estate, Redondo spends time with his family. The Redondos have four children and two grandchildren (with two more on the way). They love to travel and recently completed trips to visit New York, Colorado, and California.

Please join us in congratulating Will, Nancy and the rest of the team at NextHome Northshore on the opening of their brand new NextHome office!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

Top Real Estate Content Marketing Tips from 9 Experts

Top Real Estate Content Marketing Tips from 9 Experts

The benefits of producing and distributing real estate content are clear: save time, generate more and warmer leads, build your expertise.

But how do you get started? And how do you get more effective?

Here in this post, get answers from 9 experts to this question: If a real estate agent wanted to be more consistent, intentional, or effective with their content marketing efforts, what one tip would you provide?

1 Marc Davison: 10 Content Tips

1000watt.net

1. Think editorially. 
Know your brand, your voice and marketplace and produce content that is always on brand and provides value to your viewer/reader

2. Don’t publish for publishing’s sake.
 Too often, agents feel like they need to make noise and show up so they post nonsense. A meme. A quote of the day. A picture of their food. If your brand is about frivolity, then this is ok. But if you are trying to build a serious brand, post less, say more.

3. Be consistent.
 Pick a niche and focus on it. I read a lot of content on design and branding. If a design blog I read decided to blog about politics or religion of something off topic, I’d leave and most likely never return.

4. Stay within your category.
 This bolts on to #3 but agents who sell real estate should create content that plays somewhere within this category not outside it.

5. Write like you mean it.
 Just because you want to write and like writing doesn’t mean you can write or should. Nothing kills compelling like bad grammar, poor punctuation, bad sentence structure, etc.

6. Design your content like you mean it.
 Blurry pictures. Poor use of typeface. Self-generated arts and crafts like design scream amateurish.

7. Use an editor. 
No great, smart, successful, compelling writer accomplishes that without help from experts. Find someone you trust to run every bit of content through before it goes live.

8. Wait 24 hours before hitting send.
 Nothing you post is an emergency and no one is sitting anticipating your next round of content. Whatever your write, design, create, when you think it’s done, wait a day and revisit it. 99% of the time, you’ll notice things that you can tweak to make even better.

9. Create an editorial calendar so you know what you are going to write and when.
 This helps keep you focused as a content producer and enables your audience to stay with you as you create.

10. Don’t do what you suck at.
 Just because real estate gurus overzealously preach content creation, this doesn’t mean you need to listen to them. They get paid to cheerlead. They aren’t you. If you don’t like writing, or taking photos or creating content at all – don’t do it. Put that energy into what you are good at and invest everything into that. Apple doesn’t create content. They design and build incredible products. It works for them, this advice will work for you too.

2 Katie Lance: Pick a Day

KatieLance.com

One tip for someone who is starting to be purposeful would be to pick a day you are going to publish content and stick to it.

It doesn’t matter which day but when you are consistently doing something like publishing a weekly video, a weekly blog, or a weekly Facebook Live – people will start to take notice.

Consistency counts as well as consistently promoting that content across email, other social media, Facebook ads, etc. Promotion is the name of the game!

3 Travis Robertson: Consistency for Success

TravisRobertson.com

Consistency is critical. Most people don’t put out consistent content and, therefore, never get very good at it. This, in turn, keeps them from putting out content. The more they put out, the better they get and the more they are able to create. It’s a flywheel in either direction.

4 Kelvin Krupiak: Narrow Your Focus

EasyAgentPro.com

The reason I see a lack of consistency or intent with respect to digital marketing is the agent either doesn’t believe in its potential or they’re overwhelmed. Now if they didn’t believe in the power of digital marketing I assume they wouldn’t be reading this, so let’s say they’re overwhelmed.

The solution here is to narrow your focus: if you’re trying to figure out blogging, video, Snapchat, Facebook, Instagram, and email marketing all at once you’re going to get frustrated and give up. Focus on one platform at a time and add another into your marketing strategy when you’re comfortable. Get consistent with Facebook: grow your audience there, learn how to post to groups, learn how to run ads, get reviews and testimonials on your Facebook business page. Then move to something like creating video since it’s going to become the most dominant form of media in the next two years. Video can then be used to further increase your success in a medium like Facebook or email.

If you’re going to survive in an industry being flooded with new marketing ideas, tips, and strategies narrow your focus.

5 Kendyl Young: Be Yourself

GlendaleDIGGS.com

It sounds cliche, but there’s no other way to say it – “Be yourself.”

Lean into who you are. “You don’t need to be that outsize personality in order to leverage some of the tools we have in video and social media.”

“Be yourself and be authentic.” (NOTE: this means you have to figure out who you are!)

6 Valerie Garcia: Tell a Story

ValerieGarcia.com

It sound trite, but it’s true: Tell a story!

Don’t just tell me about a product or a service. Tell me how it’s going to change my life, or make me laugh, or solve a problem. Tell me about how others use it or love it or hate it. Tell me about the way I am going to feel if I use it or buy it or live in it.

Going that extra step to take your message to a point where I can relate it to my own life is going to make all the difference.

Every single product, service, or home has a story. As a marketer, it’s up to you to find it and tell it.

7 Justin Stutz: Be Local

PoweredByWest.com

Be local. “When I think about some of the best content I receive from businesses, it’s extremely localized. That’s what’s meaningful to me.”

International, national, and state information is all well and good, but 
”when it really comes down to my business partners, I want them to bring information that has to do with the neighborhood I live in, with the city and state I pay taxes in.”

“One advantage real estate agents have that platforms like Zillow don’t is that they can be local connectors and local problem solvers. That’s just something the big boys are never going to be able to compete with.”

8 Andrew Fogliato: Promote Other People

JustSellHomes.com

“Look for people in your area you can help and promote.”

Match local business owners with common consumer questions to promote the area, promote the people, promote the businesses, etc. Don’t just promote yourself!

When you help and promote others, you get better reach, better response, and better results.

9 Jared James: Start

JaredJamesToday.com

Nobody starts as an expert.

That’s it. Nobody starts as an expert.

Don’t get thrown off by someone you watch who is soooo good at delivering great content or is great on video or whatever. We all sucked at some point. My first YouTube video is so bad that I unlisted it.

Becoming an expert is earned by startingsucking, and then getting better. Effort matters and the more you try, the better you will get. Just like nobody starts as an expert … nobody who quits ends as an expert either.

Get the Guide to Compelling Real Estate Content

A huge THANK YOU to these 9 experts for sharing their tips and insights.

Get more from them – and from 8 others, including:

Chris Smith & Jimmy Mackin from Curaytor
Kelly LeClair from LeClair Real Estate
Michael Thorne from TMB Real Estate
Seth Williams from RETipster
Teri Conrad from Agent Quest
Justin Tucker from West/WFG
Seth Price from Placester

Every one of these real estate content pros answers: How do you define compelling real estate content? and What’s one tip you would provide to someone who wants to be more effective?

To get your guide, visit the BombBomb Blog and enter your email address at the end of the page!

NextHome opens new office in Tulsa, Oklahoma

NextHome opens new office in Tulsa, Oklahoma

Rhonda Plake
Rhonda Plake

Pleasanton, CA— November 28, 2017  NextHome is proud to announce our newest addition to the franchise, NextHome Heartland Realty – Tulsa Branch. The brokerage is the second office opened by NextHome Heartland Realty and represents the third location in Oklahoma for the NextHome franchise. The company will be owned and operated by the real estate broker, Rhonda Plake.

Based in Tulsa, NextHome Heartland Realty – Tulsa Branch will provide real estate services such as single family residential sales, commercial, land sales, multi-family, and property management to the cities of Jenks, Broken Arrow, Sapulpa, and the remainder of the greater Tulsa Metropolitan area.

Located 100 miles northeast of Oklahoma City, the Tulsa Metropolitan area has a population of nearly 1 million residents.

Before real estate, Plake spent nearly three decades in the military. The veteran first served in the Air Force in 1980. In 2011, she retired as Commander of the Commissioned Corps of the United States Public Health Service.

After her successful military service career, Plake got her real estate license in 2014. In addition to having a strong interest in real estate, one of the main reasons she wanted to get into the industry was to help veterans find housing once they returned from service.

“After spending my entire adult life serving alongside brave men and women of the military, I wanted to do my part in helping veterans find their perfect home,” said Plake.

She started as a REALTOR® with a local independent brokerage in Stillwater. The broker encouraged education and Plake took it to heart.

In her first full year of real estate, she attained her Certified Residential Specialist (CRS) designation and sold 19 homes in 2015.

In 2016, she sold 32 homes and through mid-August 2017, Plake has sold an incredible 37 homes.

With her sales career growing year-over-year, Plake found 2017 to be the year to go out on her own and open a brokerage.

She found the NextHome franchise through a simple Google search and instantly saw everything the company had to offer her soon-to-be-opened brokerage.

“When I saw NextHome and the level of support that I would not only receive from the franchise, but from fellow NextHome REALTORS® around the country, I knew this was the right brand to affiliate with,” said Plake. “The leadership team at NextHome sees what is lacking in our industry and with their consumer-centric focus, I feel confident that NextHome Heartland Realty will be the next successful brokerage in the area.”

When not selling real estate, Plake devotes time to both the community and spending time with her family.

She is a volunteer member of The Boot Campaign – a non-profit organization helping disabled Veterans. Plake wants to increase awareness of the needs of women Veterans returning from service.

Plake has been married for 20 years to her husband, Ray, and has two children –Lindsey (age 27) and Raymond Jr. (age 17).

Please join us in congratulating Rhonda and the rest of the team at NextHome Heartland Realty on the opening of their brand new NextHome office in Tulsa, OK!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

Relocating Clients: Challenges and Opportunities

Relocating Clients: Challenges and Opportunities

With roughly 1.5 million employer-assisted relocations per year, these types of referrals can make a real estate professional’s phone ring regularly, making it an important niche to explore for your business.

The Stress Effect

Moving family across the country, away from friends and the familiar and into new schools and neighborhoods, can create a great amount of stress.

Often, during the transition, the homebuyer can feel as if he or she is working from two cities at once. The separation can weigh on family and friends, even if it’s a smart professional step.

As potentially the only “local” these buyers will interact with face-to-face, you can help calm their fears and make them feel more comfortable. You can offer the stability such transitions traditionally lack.

Working with Coordinators

An employer will typically bring in a third-party relocation service to help the homebuyer understand the city-to-city comparison for cost of living and housing, provide counseling and relocation strategies, and assist in the spouse’s job search.

The real estate professional will be responsible for paying a referral fee, but many agents find the fee worthwhile because it’s offset by the freedom of finding and prospecting the client.

Push the Papers

Relocation requires an extra level of record keeping than typical real estate transactions. You might benefit from completing training on relocation policies, procedures and administration. There’s more involved with relocation transactions.  In addition, there is also a particular chain of command and required relocation documents, so get organized and brush up on your professional communication skills.

A Good Prospect

Very often, the real estate professional is the only face-to-face contact for the relocation shopper. You can help reduce their stress by helping them through the transition and introducing them to their new community.

If you play your cards right—and take the time to make your customer feel comfortable and at home—you can win yourself a customer for life. Consider relocation clients as another form of prospecting: the relationship can lead to non-relocation business when everyone involved is satisfied with your service.

Contact your American Home Shield® Account Executive for more relocation-related services and resources available through AHS®.

For more helpful tips, visit the American Home Shield® Home Matters blog

The NextHome franchise opens office in Clackamas, Oregon

The NextHome franchise opens office in Clackamas, Oregon

Heidi and Ben Andrews
Heidi and Ben Andrews

Pleasanton, CA — November 21, 2017 NextHome is proud to announce our newest addition to the franchise, NextHome Willamette Realty. This new brokerage represents the seventh office location opened in Oregon by the NextHome franchise.

The Clackamas-based brokerage will be owned and operated by 14-year real estate veteran and top producing broker, Ben Andrews. The second-generation REALTOR® will lead the office of 15 agents. NextHome Willamette Realty will provide real estate services such as first-time buyer, investor, multi-family, land, luxury and traditional single-family sales to the areas of Clackamas, Happy Valley, Lake Oswego, Gresham, Beaverton, and the surrounding Portland Metropolitan area.

Clackamas is a small town located on the eastern border of the city of Portland. The Portland Metropolitan area is home to more than 2.4 million residents and is one of the largest metropolitan areas on the west coast.

In 1999, Andrews’ parents and brother started Willamette Realty. As a family owned brokerage, the company grew to over 40+ agents.

As a graduate of University of Oregon, Andrews spent six years as a professional track runner specializing in the mile. Once he decided the time was right to retire, he joined his family in the real estate business.

In 2003, Andrews and his girlfriend at the time (and wife today) Heidi, started as REALTORS® with Willamette Realty. While they built a solid real estate business, it was when they developed their hyper-local focused website, www.PearlDistrict.com that the business really started taking off.

“We put a lot of effort into our website to be the community resource for all things Pearl District here in Portland,” said Andrews. “We saw the business go from $3 million in volume annually to nearly $10 million a year in sales.”

In 2010, the Andrews had their first child, Henry, and that changed a lot for the couple and their business focus.

“Instead of going out and constantly getting new business, we really changed our focus to building our business by referral,” recalls Andrews. “2012 was a year that changed everything for us.”

In 2012, the couple sold more than $18 million in volume.

“We hired a coach, started putting systems in place, and six years later, this process has allowed us to increase our business, yet take more time to be home with our son,” added Andrews.

This year to date, the Ben Andrews Team sold more than 150 homes and are on pace to sell more than $60 million in volume.

Finding NextHome through a mutual friend and business colleague, Sean Hackney who is the broker/owner of NextHome Northwest Living, Andrews knew it was time to start his own brokerage with the franchise.

“The company was everything I was looking for in a real estate brand,” said Andrews. “From the marketing, to the look and feel of the branding, to the high-level technology… We couldn’t be happier to be a part of NextHome.”

Please join us in welcoming Ben, Heidi and the rest of the team at NextHome Willamette Realty to the NextHome family!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

How Real Estate Agents can Capitalize on Big Data for Big Results

How Real Estate Agents can Capitalize on Big Data for Big Results

Simple ways predictive analytics can boost your bottom line

Big data powers predictive analytics. As the field grows, these massive data sets propel some of the biggest companies in new, unexpected ways. Netflix reports it saves $1 billion each year by optimizing the predictive engine that recommends content and programming to its customers. Google Translate’s reputation is nearly bulletproof now that its predictive algorithm has been retrained to translate in contextual sentences. Airbnb hosts see a fourfold increase in occupancy rates when they set a rental price within 5 percent of the company’s recommended rate.In short, big companies use big data to make big waves. But what does that have to do with your relatively small real estate business?The truth is that big data isn’t just for big companies — and leveraging predictive technology doesn’t mean you have to scrap your current business model for something built in a hacker lab. Predictive products can help agents optimize nearly everything from mailers and marketing to cold calls and conversational outreach.Here are four ways you can tweak your business (and boost your bottom line) using real estate predictive analytics.

Double your impact in half the time and money

When you send mailers to an entire ZIP code, your marketing costs skyrocket and messaging tends to suffer.

When you narrow your target audience down to just the 10 or 20 percent of your farm most likely to sell this year, you’ll see better results because you’re able to send the right message, at the right time, to the right people: the marketing trifecta.

The hundreds of dollars you’ll save on mailers that never make it past the front door and online ads that never get clicked is icing on the cake.

Don’t just make contact – make a connection

Your prospects can tell when they’re on the communication conveyor belt. They won’t remember or hire you if you can’t initiate a casual, earnest conversation.

With predictive analytics, you don’t just get a list of likely sellers. You get deep insights into why and when people might be ready to list.

This means that you can naturally steer the conversation toward their potential reasons for selling, then reinforce your value as the agent who can meet their needs. The result? Real conversations with real sellers ready for on-point advice on listing their homes.

Boost your confidence because you’ll hear “no” less often

Farming often requires cold calls and knocking on doors — two activities that most agents abhor or ignore altogether. But there’s a stark difference between contacting an entire subdivision where 90 percent of the residents have no plans to move and initiating a conversation with the 10 percent of homeowners most likely to list.

When working with data-backed predictions, agents have higher confidence, as
they experience more receptive responses (and fewer curse words).

Beat other agents to the door

Losing business to competing agents? Predictive analytics can also reverse that trend by unveiling seller signals that other agents can’t see.

As other agents and teams robo-dial the entire neighborhood, you could be well on your way to securing listing presentations for the next crop of local sellers.

For more helpful tips, visit the SmartZip blog.

The NextHome franchise opens office in Wichita, Kansas

The NextHome franchise opens office in Wichita, Kansas

Brian JohnsonPleasanton, CA — November 15, 2017 NextHome is proud to announce our newest addition to the franchise, NextHome Innovators. This new brokerage is the represents the fourth office location opened in Kansas by the NextHome franchise.

The Wichita-based brokerage will be owned and operated by 20-year real estate veteran, Brian Johnson. The office will provide real estate services such as first-time buyer, investor, multi-family, land, foreclosure and traditional single-family sales to the areas of Andover, Derby, Maize, Goddard and the entire Wichita Metropolitan area.

As a graduate of Wichita State University, Johnson started his real estate career right after college. In August of 1998, he began selling in his hometown of Wichita, working for Coldwell Banker for nearly four years.

In 2002, he made the move to RE/MAX and steadily built his business year-over-year, seeing over 100 transactions closed annually.

In 2011, Johnson was promoted to Supervising Broker for the brokerage. Even while managing and leading 20+ agents at the company, Johnson’s business systems he had put in place allowed him to still close over 75 transactions a year.

In early 2017, Johnson wanted to take his leadership to another level. He wanted to still lead and help agents succeed, but at his own brokerage.

“As I was researching the different companies that I could potentially franchise with, when I ran across NextHome,” recalls Johnson. “The company was all about thinking ahead of the competition and was future-facing. NextHome is changing the game and I wanted to be a part of an innovative and unique company.”

Johnson says that NextHome Innovators will be focused on world-class client services through their three pillars: Integrity, Professionalism, and Accountability.

“If we focus real estate knowledge through our three core values of Integrity, Professionalism, and Accountability, the business will be there,” said Johnson.

When not selling real estate, Johnson spends time with family. Johnson and his wife of 12 years, Christine, have two children – son, Ashton (age 9) and daughter, Camille (age 6). You’ll often find the Johnsons proudly involved in their children’s sport interests. Ashton is into soccer, while Camille is a gymnast.

Please join us in welcoming Brian and the rest of the team at NextHome Innovators to the NextHome family!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.