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NextHome launches fourth office in Louisiana

NextHome launches fourth office in Louisiana

Christie House Theaux (left) and Joy Cobert
Christie House Theaux (left) and Joy Cobert

Pleasanton, CA— May 18, 2018 — NextHome is proud to announce our newest addition to the franchise, NextHome Cutting Edge Realty This is the fourth NextHome office opened in the state of Louisiana.

Based out of Lafayette, the brokerage will be owned and operated by business partners Christie House Theaux and Joy Cobert.

NextHome Cutting Edge Realty is dedicated to serving the needs of clients in Lafayette, Acadiana, Broussard, Youngsville, Carencro, Maurice, Abbeville, Breaux Bridge and the remainder of the Lafayette parish area.

Both Christie and Joy have been licensed since 2011. Building their businesses independently from each other, they decided to partner up in 2018 to start NextHome Cutting Edge Realty.

Christie has been the leader of the House Team and has consistently sold 60+ homes annually. As one of the top real estate teams in the Lafayette area, her dedication to client service has earned her the reputation of a respected leader in the community.

Joy has an impressive resume as well. While selling more than 25 homes yearly, her skills as an instructor have led her to various positions of leadership. As the Productivity Coach at her local Keller Williams, she helped coach more than 40 REALTORS® on all things real estate including prospecting for new business, providing world-class client service, and best practices to retain clientele.

While both women each had successful businesses, they wanted more for themselves and for the local real estate industry.

“I wanted to bring something different to the area,” recalls Christie. “I wanted to showcase how real estate should be done and raise the bar in real estate. After sharing that with Joy, she felt exactly the same.”

As they looked at options for a real estate franchise, they felt one company in particular aligned with the goal of changing the real estate game – NextHome.

“After talking with (NextHome’s VP of Sales) Charis Moreno, we both felt the choice was easy,” added Joy. “NextHome was the natural choice of company to partner with.”

The business partners will lead NextHome Cutting Edge Realty with the intention of providing a high level of marketing not normally seen in their area. By offering a career-oriented environment for local REALTORS®, the brokerage will provide top level coaching and guidance, while holding high professional standards for all listings and buyer representation.

Christie and Joy also volunteer time and efforts for their Lafayette community.

Christie volunteers at Lafayette High School, where she sits on the Board for the school’s Booster Club and football team. Lafayette High School is the largest high school in the state of Louisiana.

Joy leads a children’s ministry group for Our Saints Church in Opelousas, LA. She volunteers her time as both a speaker and personal growth coach for children.

Christie and her husband, Rocky, have three boys – Brett (22), Christian (17) and Ryker (11 months).  Their family are avid water recreationists and love boating and offshore fishing.

Joy and her husband, Roger, have three children – sons Christian (age 16) and Colin (12) and daughter Carleigh (9). The family loves to travel and recently returned from a Florida Disney World vacation.

Please join us in congratulating Christie, Joy and rest of the team at NextHome Cutting Edge Realty for the opening of their brand-new office location in Lafayette, LA!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

 

NextHome Select Realty opens in New Lenox, Illinois

NextHome Select Realty opens in New Lenox, Illinois

Dave Faxel

Pleasanton, CA — May 16, 2018 — NextHome is proud to announce our newest addition to the franchise, NextHome Select Realty. This is the third NextHome office opened in the state of Illinois.

Based out of New Lenox, the brokerage is owned and operated by top-producing real estate broker and REALTOR®, Dave Faxel.

NextHome Select Realty is dedicated to serving the needs of clients in the south suburbs of Chicago including Will, Cook, and DuPage counties.

New Lenox is a village on the outskirts of the city of Chicago. It is home to nearly 25,000 residents. In 2010, New Lenox was voted as the “Ninth Most Safe Community” in the United States by the World Health Organization and the National Safety Council.

Dave started his real estate sales career in 2006 as a member of a local real estate company, dreamtown realty in Chicago.

When he moved to Lockport, IL in 2010, Dave started working with Keller Williams Preferred Realty. It was there where he began selling between 20-25 transactions annually. In 2014, Dave moved to HomeSmart Realty Group in Orland Park, IL and continued his strong sales. Over the course of six years, he sold more than 130 homes.

Building a strong foundation for his business, Dave wanted to open his own brokerage in 2017. Looking at all options, he researched various franchises before settling on NextHome.

“I found NextHome through information that I found on Inman News,” recalled Dave. “Everything I saw about the company really impressed me. It’s been a great partnership thus far.”

Dave says NextHome Select Realty will focus on a great customer experience.

“Our concentration will be caring for the clients,” said Dave. “I’m very happy to be a NextHome office. Our brokerage’s vision for real estate aligns with the NextHome way.”

When not selling real estate, Dave spends as much time with his family as possible. He and his wife of ten years, Erin, have three children – daughters Addison (age 9) and Taylor (6) and son David (3). The Faxels are huge Chicago Cubs fans and love spending time at their vacation property in Michigan.

Congratulations to Dave and rest of the team at NextHome Select Realty for the opening of their brand new office location!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome Unlimited opens third Kansas office

NextHome Unlimited opens third Kansas office

Steven Burch
Steven Burch

Pleasanton, CA— May 11th, 2018 — NextHome is proud to announce our newest addition to the franchise, NextHome Unlimited – (Manhattan Branch). This is the third NextHome office location for the franchisee.

Based out of Manhattan, the brokerage is owned and operated by third generation REALTOR®, Steven Burch.

NextHome Unlimited is dedicated to serving the needs of clients in Clay, Marshall, Pottawatomie, Riley, Washington, and Wabaunsee counties.

Manhattan is home to nearly 55,000 residents and is located approximately 25 miles west of Junction City. In 2018, Manhattan was voted as the #2 location in the United States on the Top 100 Places to Live by Liveability.com.  Manhattan is also the home of Kansas State University – Burch’s alma mater.

Burch made the decision to expand into the Manhattan market to coincide with the upcoming merger of two REALTOR® Associations – the Tall Grass Association of REALTORS® and the Manhattan Association of REALTORS®.

As the 2018 President of the Tall Grass Association of REALTORS® and the 2019 President of the Manhattan Association of REALTORS®, Burch is in a unique position to expand the NextHome brand in the region.

In August 2016, Burch and his grandmother, Shelia Burdett, converted their independent brokerage – Sheila Burdett Agency to their first NextHome office. Since opening the NextHome rebrand, the company has seen significant growth.

With the support and backing of Burdett, Burch took over as 100% owner of the brokerage in early 2017.

The company started with four agents and has since grew to 20 agents between the three NextHome Unlimited locations. In addition to agent growth, the sales numbers have been phenomenal. In 2018 year to date, the company has exceeded sales from the entire 2017 year.

Burdett started her real estate career in 1985 when she joined Matlock-Johnson Realtors as an associate broker specializing in new home sales. Over the next 15 years, Burdett sold over 500 homes and built an incredibly strong referral based business.

As her business grew, the entrepreneur was offered the opportunity to take over a national franchised location in Junction City. In 2003, she purchased the brokerage and opened Century 21 – Sheila Burdett Agency.

After growing the brokerage to 12 agents in a few years, Burdett decided to remove the franchise affiliation from her firm and continued the company on as an independent under the name Sheila Burnett Agency. The firm did very well, seeing as many as 125 transaction closings each year.

In 2009, Burch joined the company after getting his license earlier in the year. While officially new to real estate at that time, he was exposed to the real estate industry at an early age. In middle school, Burch would come to the office to help his grandmother with real estate filing, answering phones and doing whatever he could to help around the brokerage.

Burdett had an eye on passing the torch for her brokerage and in 2014, Burch got his broker license and moved into leadership.

In addition to leading the company, their leadership team stays involved in the community.

Burdett has served as the Junction City Association of REALTORS® Board President and as a Director for the Kansas Association of REALTORS®. She is also involved in the local Chamber of Commerce and serves on the Board of Directors for the local Convention and Visitors Bureau.

Congratulations to Steven, Sheila, and rest of the team at NextHome Unlimited for their third office location!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome opens newest office in Raleigh, North Carolina

NextHome opens newest office in Raleigh, North Carolina

Mark Anderson
Mark Anderson

Pleasanton, CA — May 9, 2018 — NextHome is proud to announce our newest addition to the franchise, NextHome The Ideal Group. The brokerage represents the 13th location opened in the state of North Carolina for the NextHome franchise.

Based in Raleigh, the company will be owned and operated by real estate broker, Mark Anderson. The brokerage will provide real estate services such as single-family residential sales, first-time home buyers, investment, luxury, multi-family properties, and new home sales to the communities of Raleigh, Durham, Cary, Wake Forest, Holly Springs, Fuquay and the remainder of the greater Raleigh metropolitan area.

As the capital of North Carolina, Raleigh is home to approximately a half million residents. The city is the second largest in the state behind the city of Charlotte.

Starting real estate in 2006, Mark has begun his career working in auctions with Real Estate Owned (REO) foreclosure properties. Over a period of three years, he worked with bank asset managers and participated in selling off foreclosed homes that were taken back by the bank.

In 2009, Mark moved to a more traditional approach to selling real estate. He moved to a local independent brokerage and sold as a REALTOR®. Over the next five years, Mark not only sold single family residences for sellers and buyers, but also focused on working with hedge funds in acquiring properties for long term hold and rental.

As his business grew to see more than 100 transactions annually, it made a lot of sense to go out on his own and open a brokerage. In 2013, he opened The Ideal Group. From December 2013 to December 2017, The Ideal Group has closed more than 900 transactions to the tune of more than $117 million in sales volume.

In late 2017, Mark made the decision to diversify his business model and become less reliant on hedge fund business. Seeing the need for more tools and services to provide his agents, Mark joined the NextHome franchise.

“I checked with various franchises, but found NextHome to have everything that I wanted in a partnership,” recalls Mark. “NextHome’s VP of Sales Charis Moreno was the deciding factor for me. Her knowledge of what today’s brokerage would need to be successful really impressed me.”

“After coming out to meet the team in California, I texted my wife Wendy ‘This is where we are supposed to be,’” he added.

NextHome The Ideal Group will be focused on having career-oriented REALTORS® who want to provide better service and technology than the competition.

In addition to the sales the brokerage provides, Mark and the team give back to the community they serve. He’s involved in his local church and has participated in local Habitat For Humanity home building events for those in low income areas.

Mark and Wendy have been married for 20 years and have two daughters – Makenzie (age 11) and Ashlyn (7). The Andersons love all outdoor activities including lake swimming and tubing.

Please join us in congratulating Mark and the rest of the team at NextHome The Ideal Group on the opening of their brand new NextHome office in Raleigh, NC!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHome expands in Florida with newest office location

NextHome expands in Florida with newest office location

(From right to left) Irwin Wilensky, Tony Cook, and Sami Wilensky
(From right to left) Irwin Wilensky, Tony Cook, and Sami Wilensky

Pleasanton, CA — May 2, 2018 — NextHome is proud to announce our newest addition to the franchise, NextHome SunRaye Realty. The brokerage represents the 39th location opened in the state of Florida for the NextHome franchise.

Based in St. Petersburg, the company will be owned and operated by the husband and wife team of Irwin and Raye Wilensky. They will be joined on the leadership team with Tony Cook and Sami Wilensky. Irwin will be handling most of the day-to-day responsibilities for the company including client relations. Raye will serve as the broker of record. Tony will handle operations for the company, while Sami will be joining the management team as NextHome Sunraye Realty continues regional expansion.

Their brokerage will provide real estate services such as single-family residential sales, first-time home buyers, investment, luxury, multi-family properties, vacation, waterfront property and new home sales to the communities of St. Petersburg, Treasure Island, Tampa, Clearwater, Largo, Pinellas Park, Gulfport, Riverview, and Hillsborough, Pinellas, and Manatee counties.

Starting real estate in 1986, Irwin has been one of the most productive REALTORS® in the St. Petersburg area for more than 30 years. While starting out selling traditional real estate, he was one of the early adopters of foreclosure and bank owned property listings. With a keen understanding of what banks were looking for in listing agents, he positioned himself as the go-to listing agent for REO (Real Estate Owned) properties.

With an average of at least 80-100 sides annually, Irwin and Raye opened SunRaye Realty in 1999.

“As our needs adapted for servicing our listings, we needed to be more flexible with the way we processed and worked with our properties,” said Irwin. “It made sense to open our own brokerage and run our company to best accommodate our sellers.”

After a career in restaurants and bars in South Florida, Tony was getting burned out working the long hours required in restaurant management. He switched careers to real estate in 2003 and learned all aspects of REO and task management of foreclosure listings.

With his hard work and organizational skills, Tony was able to assist in listings for the brokerage, managing as many as 40 listings at a time.

With Irwin, Raye, and Tony working together, Sunraye Realty saw tremendous growth in 2012-2014. The brokerage closed more than 2,000 transactions sides in the three-year period.

As the real estate market changed, so did Sunraye Realty’s need to diversify away from foreclosures.

“When we did research on different franchises that we could align with, they all seemed the same,” recalls Tony. “But when we saw the NextHome model, we were blown away with what we saw in both value and marketing. It was the fresh, new feel that we had been looking for.”

“We reached out to an existing NextHome franchise owner to find out if the company really was delivering on these promises,” added Irwin. “Once we talked to (NextHome Beach Time Realty owner) Annie Fleeting, we were ready to move forward with the franchise.”

Please join us in congratulating Irwin, Raye, Tony, Sami and the rest of the team at NextHome Sunraye Realty on the opening of their brand new NextHome office in St. Petersburg, FL!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHome adds another seven new office locations in April 2018

NextHome adds another seven new office locations in April 2018

Pleasanton, CA — May 2, 2018 — NextHome is proud to announce that the franchise has launched seven new NextHome franchised locations in the month of April 2018.

NextHome started off the month with the opening of NextHome Victors in Ann Arbor, Michigan. Business partners Kelly Boyd and DJ Kaufman bring a fresh and new vision to the Ann Arbor real estate market. Their world class service combined with the NextHome tools will provide locals with an alternative to the traditional real estate brokerage.

Real estate broker Anyiesa “AJ” Johnson launched her brokerage – NextHome Overflow Realty Group in Pineville, North Carolina. The company will provide real estate services to North Carolina communities of Union, Gaston, Cabarrus, and Mecklenburg counties. The brokerage will also service areas on the South Carolina side in York and Lancaster counties.

NextHome opened the first franchise location in Chico when Jacob Darr and Casey Smyth launched their brokerage – NextHome North Valley Realty. The business partners and longtime friends are two of the top producing REALTORS® in the Chico area.

Two franchise owners expanded in to their second locations – Owen Freiburger of NextHome Pro Realty opened his second location in Lawrence, Kansas. The NextHome Pro Realty – Lawrence Branch is located in the heart of Lawrence, where the University of Kansas calls home.

Kent Swenson opened his second location as well. Launching NextHome Horizons – Staples Branch in Staples, Minnesota. With this second location, Kent continues his expansion throughout the state with NextHome Horizon offices.

NextHome was thrilled to announce the addition of one of the top real estate teams in the entire state of Nevada – The Pete Torsiello Group. Business partners Pete Torsiello and Michael Johnson opened NextHome Community Real Estate located in Las Vegas, NV. With annual sales that often exceed $40 million, the company will continue to be a powerhouse in the Vegas market.

Oklahoma was the final stop in NextHome’s national expansion as Bobby Gideon III and Jason Phillips opened the doors of NextHome Central Real Estate in Oklahoma City, OK. The business partners are experienced builders and will be bringing a tech-heavy focus to marketing listings in the Oklahoma City region.

The NextHome franchise is proud to announce 32 new offices opened since the beginning of 2018.

Which just leaves one question…

#WhosNext?

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHome Central Real Estate launches in Oklahoma

NextHome Central Real Estate launches in Oklahoma

Bobby Gideon II (left) and Jason Phillips
Bobby Gideon II (left) and Jason Phillips

Pleasanton, CA — April 25, 2018 — NextHome is proud to announce our newest addition to the franchise, NextHome Central Real Estate. The brokerage represents the fifth location opened in the state of Oklahoma for the NextHome franchise.

Based in Oklahoma City, the company will be owned and operated by business partners Bobby Gideon II and Jason Phillips. Their brokerage will provide real estate services such as single-family residential sales, first-time home buyers, investment, luxury, multi-family properties, and new home sales to the communities of Oklahoma City, Midwest City, Del City, Nichols Hills, The Village, Edmond, Choctaw, Moore, Yukon, Mustang, Harrah, Shawnee, Arcadia, Nicoma Park, and the remainder of the Oklahoma City metropolitan area.

The Oklahoma City metro region is home to nearly 1.4 million residents.

Jason and Bobby have been friends since the second grade, so their business partnership has been an easy transition. After high school, Jason received his MBA from the University of Central Oklahoma, while Bobby attended the University of Oklahoma with a focus on Administrative Leadership.

After college, both men worked in commercial real estate building with local companies BNC Construction and Stooc Builders. In 2011, the partners went out on their own and started their own construction management company, The Phido Group.

Bobby was responsible for the daily operations of all projects. This included acquiring resources and coordinating with clients, consultants, subcontractors, and other team members to ensure successful completion that is within budget and time constraints.

Jason handled all aspects of the financial management for The Phido Group. He was deeply involved with each project from conception to completion, working closely with owners and his team members in determining project feasibility, scheduling, and quality control. Jason also provided insight into current and future projects based on his in-depth knowledge of the financial services industry.

In mid-2017, Bobby and Jason looked to build their real estate sales portfolio and found NextHome to be a perfect partnership in furthering the technology and services their brokerage could offer clients.

“Since starting our brokerage as NextHome Central Real Estate at the beginning of 2018, we have been the busiest we have ever been,” said Jason. “The NextHome tools we can now offer our clients are unlike anything our community has ever seen.”

“We have to credit (NextHome’s VP of Sales) Charis Moreno for showing us what the franchise had to offer,” added Bobby. “When we went to California to meet the corporate team and complete training, everything Charis told us about the company was true – and then some. We are so happy to be a part of this incredible company.”

“NextHome’s ideals matched exactly what we were looking for at our brokerage,” said Bobby.

When not selling real estate, Bobby and Jason are all about family.

Jason has been married for five years to his wife Natalie. She’s the co-owner/hair stylist at Cut Loose Hair Design. The couple love food and trying new restaurants. Jason jokes that “their parents hound them daily to give them grandkids.”

Bobby married his college sweetheart, Emily, and they had their first child (Eleanor) 8 months ago. Emily has a Master’s Degree in Education and is a member of the leadership team at Eastern Oklahoma County Technology Center. They enjoy the outdoors and look for any excuse to be outside.

Please join us in congratulating Jason, Bobby, and the rest of the team at NextHome Central Real Estate on the opening of their brand new NextHome office in Oklahoma City, OK!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHome opens new office in Las Vegas, Nevada

NextHome opens new office in Las Vegas, Nevada

Pete Torsiello (left) and Michael Johnson
Pete Torsiello (left) and Michael Johnson

Pleasanton, CA — April 20, 2018 — NextHome is proud to announce our newest addition to the franchise, NextHome Community Real Estate. The brokerage represents the third location opened in the state of Nevada for the NextHome franchise.

Based in Northwest Las Vegas, the company will be owned and operated by business partners Pete Torsiello and Michael Johnson. Their brokerage will provide real estate services such as single-family residential sales, first-time home buyers, investment, luxury, multi-family properties, and second-home sales to the communities of Providence, Centennial Hills, Summerlin, Aliante, Mountain’s Edge, Henderson, and the remainder of the Las Vegas Valley.

As one of the most densely populated areas of the western region of the United States, the Metro Las Vegas area is home to 2.2 million residents.

Pete started his real estate career in 2008 after 15 years in the sports memorabilia business. Initially he began selling homes as a side project, but after quickly earning more business than he could handle, Pete converted to full-time real estate in 2010.

In his first full year in real estate, Pete sold more than 40 transactions while managing the day-to-day for more than 250 investment properties. Continuing to build upon his individual business, he made the move to Signature Real Estate in 2014, as a partner in a branch location.

Before partnering with Pete, Michael built a very successful real estate business himself. Starting real estate in 2013 with Signature Real Estate, Michael was still working full time in the medical field, yet sold 17 homes part-time in his very first year. When he made the move to full-time REALTOR® in 2016, he sold more than 30 homes that year.

“After getting to know Michael, we clicked personally and professionally,” said Pete. “He’s a smart guy who I really respect. The way he built his business and how he cares for his clients impressed me.”

In 2017, Pete and Michael partnered and formed The Torsiello Group. They sold 178 transactions last year to the tune of $47 million in volume.

Even though Pete was a part of the ownership for the branch location, he wanted to be an owner of a brokerage where he could implement more of his ideas for marketing, training and branding.

Pete and Michael started exploring opening their own company. Originally, they had no intention of joining a franchise. But after speaking with an existing NextHome franchisee, they took a deeper look as to what the company offered.

“We have known Billy Alt for some time,” said Michael. “We respect what he has done as a top-producing REALTOR® and wanted to know more about why he made the switch to NextHome.”

“The more we researched the franchise, the more we realized our values aligned,” added Pete. “We had a chance to meet with (NextHome VP of Business Development) Imran Poladi while he was in Vegas and everything he told us about the company has been exactly what we were looking for. After we signed up and went to Northern California for franchise training, the company was better than advertised.”

“We are thrilled to be a part of the NextHome franchise,” said Michael.

The business partners say the difference in their brokerage is their hands-on, service oriented approach. They have a high expectation of their agents and will provide the tools and support to help their team deliver world-class hyper-local client service.

NextHome Community Real Estate is more than just the name of the brokerage. The company is very involved in the Las Vegas community with a focus on working with teachers.

They are sponsors of the “Thank a Teacher” program where they ask Las Vegas residents to nominate a teacher each month via social media. They draw a winner from the nominees and treat that teacher to various prizes or events such as vacations, hockey tickets, or a show and dinner on the Las Vegas Strip.

When not selling real estate, both Pete and Michael love spending time with their families.

Pete and his wife Christina have been married 11 years and have two boys – Nathan (age 10) and Dominic (7). The Torsiellos love hockey and you’ll often find them at the T-Mobile Arena watching their beloved NHL team, The Las Vegas Golden Knights.

Michael and his partner, Grant, have been together the past two years. Michael loves to spend time with his seven-year old son, Preston. The family enjoys going to the movies, going to the dog park, and any and all outdoor activities.

Please join us in congratulating Pete, Michael, and the rest of the team at NextHome Community Real Estate on the opening of their brand new NextHome office in Las Vegas, Nevada!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

Beyond the Brand: 7 Ways to Connect and Close

Beyond the Brand: 7 Ways to Connect and Close

If you’ve targeted your top prospects, and you’re sending mailers and hitting them online with digital ads, that alone is an amazing start. But it’s not the extent of what you can be doing to get and keep the attention of your prospects. Here we offer seven great ways, sourced from top agents across the country, that make an indelible impression on those in their farm and community to establish themselves as the go-to agent in town.

1. Better-than-Average Community Events

We’ve heard community-minded agents take on events ranging anywhere in size and scope from Christmas tree sales, to pictures with Santa and the Easter Bunny, to pumpkin giveaways, paper shredding events and so much more.

But one amazing agent contributed a new idea that also happens to support a local, beloved business in her area! At her Wine and Wisdom events, our client invites her top prospects —  the homeowners predicted by SmartZip to sell in the next few months — to a wine bar downtown on a Sunday afternoon.

In this informal setting, the agent (who co-sponsors the event with her lender, title rep or home inspection expert), connects with prospects as she offers advice and tips, answers their real estate questions and discusses relevant real estate topics or anything else they want to talk about.

This a low-pressure, inexpensive and easy way to bring value to her neighbors and make a deep impression. And by supporting her local wine bar, the agent creates a reciprocal relationship, thereby becoming the agent that the manager, owner or server will recommend when a customer hints at or talks about needing an agent in town.

Not into wine? This idea can easily be replicated at a coffee/tea shop, dessert bar, park, office or even at an open house.

Takeaways: Offer a unique event that allows you to connect deeply with at least one person; go in with a goal; stay consistent and stay connected.

2. Creative Door Knocking

Door knocking isn’t always easy but there are ways to make it a bit more fun and creative. One of our clients has found a way to leverage the direct mail flyers that are sent to his top prospects via the SmartTargeting platform.

Armed with his list of likely sellers, he brings a few of his most recent postcards as he knocks doors in his farm. When the owner answers the door he says, “Hi, my name is Bob, I’m an agent in the neighborhood. I don’t mean to bother you but I just hired a marketing company and I wanted to make sure they are sending out my post cards. Did you receive one that looks like this?”

It’s a nice, non-invasive approach and is typically enough to warm up the homeowner and get a conversation going.

Can’t get yourself to knock at all? Another client makes his mark by planting small American flags on the lawns of prospects every July 4thand Memorial Day. Because he only adds flags to the homeowners who have been deemed “most likely to move” by the SmartTargeting platform, it gets the attention of everyone in the neighborhood — including those who don’t get a flag. Not only is he starting a neighborhood dialogue, the conversation is all about who is selling and who is staying! It’s a great way for him to gauge potential movement in his area.

Another agent, along the same lines, hands flags out at the post office the day before these special occasions. To each flag she attaches her business card. She loves being able to see each person, share a united feeling and spark a conversation, in some cases.

3. Get a Unique Selling Proposition

The movement to build a new shiny brand has become a big topic in our industry lately. Even NAR has joined the shift, albeit to mixed reactions.

And it’s important to remember that everyone has a brand, whether they realize it or not. A brand can be developed as easily as leaning into a nickname. An agent in Phoenix, who has the nickname “Anna Banana,” decided to play up this moniker on all her marketing. She even has a banana mascot attend every event she participates in!

Another example of brand building is demonstrated by a agent in Florida who, in a very casual neighborhood, has decided to make his mark by dressing in formal slacks and jacket along with a bow tie. The bowtie is his signature standout element which people really remember. This agent uses his image with his bowtie on all of his marketing collateral and signs. People know him as “the bowtie guy.”

Other suggestions from real-life agents:

  • Wrap your car with your logo and brand. To some, this can be somewhat cringeworthy but one agent is emphatic that wrapping his car makes him recognizable and “brings him a ton of business.”
  • Get a signature color! One agent wears orange, the color of her boutique brokerage. She wears the same shade of orange with everything and in every way she can think of, from her polo shirts to tennis shoes to sweaters, skirts and more. This agent is intentionally unforgettable!

Takeaways: Take advantage of your distinct qualities, interests, ideas, style and build on those. Make them your “trademark.” Include your unique selling proposition in your marketing, or include it in your everyday style.

4. Call with a Hook

Cold calls can be painful to both make and receive. So often we’re on one end or the other of a script. Scripts can be tremendously useful in getting a conversation started or to give an agent the confidence to make more calls.

The key, said one of our top agents in Connecticut, is to connect authentically and listen intently about what your conversational partner is really saying — without planning your response too far in advance. Not sure how to put this into action?

Here’s a real-life example:

The Connecticut agent connects with prospects by talking about their house and what makes it special. Her favorite inroads is their AVM. It’s most satisfying for her when the AVM is either too high or too low. She begins by saying the values are computer-generated and don’t take into account any updates the owner has made to the house.

Next, she says, “Tell me about your home. Have you made any changes?”

From there, she agent listens intently and responds accordingly and candidly. To someone who is excited to talk about the updates they’ve made, she may say, “Oh, that sounds wonderful, I would love to see your new kitchen.”

This type of dialog shows her passion for real estate, interest and knowledge of these types of homes and proves she is really, truly interested in this person’s home. It also opens the door to a potential visit. The agent stresses that taking your time with the prospect and demonstrating that you care about their house as much as they do goes a long way.

5. Charity Drives

Like community events, charity drives are a great way to impact and become known in your neighborhood.

We see many agents:

  • Collecting canned foods
  • Organizing coat drives
  • Collecting clothes and must-have items for homeless shelters
  • Hosting Special Olympics events highlighting local athletes
  • Raising money for local animal shelters
  • Gathering volunteers for cleanup and rebuilding projects after a natural disaster

These are really powerful ways of demonstrating that you are invested in your community and the people it serves. You can also meet potential contacts who have the same passion for your chosen cause — a great way to bond and eventually win business or referrals from like-minded locals.

6. Memorable Door Drops

Agents have become really imaginative and committed to making themselves memorable when providing door drops. One of our top clients in Virginia bakes cookies Every. Single. Day. out of their office. They leave them for prospects and clients alike. Another agent drops off a flyer with a flash drive that houses his CCRs, listing presentation, 7 seller tips, tax documents and other really useful resources. Holiday drops are also very effective. People love to get a colorful package with holiday-themed candies. To add some extra value, include a flyer showing recent sales in the neighborhood alongside your candies.

7. Be the Neighborhood Expert

“Neighborhood expert” gets talked about often and cannot be understated. And here’s why: the agent who carries the neighborhood expert moniker is not in the business for the short-term. And to their community, they’re so much more than an agent.

The neighborhood expert knows, off-hand, the:

  • Best shops, restaurants, bars… and the coffee shops with lax wi-fi policies
  • Most trusted local contractors, roofers, plumbers, landscapers and electricians
  • Most professional accountants, attorneys and more

In the case of one of our close friends, their agent was also the go-to person to find a dog sitter on short notice! Our friend knew that even if the agent didn’t personally know of the right recommendation, she would find someone who did. This agent cares and serves — and is therefore most assuredly in the right line of work!  By making the effort to locate a dog sitter, she fed the agent-for-life relationship and reginited the potential for future referrals.

Do you have all this information in your brain, but not typed out? Consider writing up a resource list for buyers, especially buyers who have come from out of town. In addition to the above bullet points, include recommendations for local bakeries, churches, babysitters, Trader Joe’s, CostCo, animal vets, local clubs, yoga studios, etc.

You can provide this list to a buyer whether you represented them or the seller in the transaction. Grateful buyers are all alike — they’ll be inclined to reach the agent who was most helpful and knowledgeable, even if it wasn’t the one who represented them last time around.

Final Recap

I know, that’s a lot of information. But here’s a quick overview of what’s most important as you consider new, varied brand-building tactics:

  • Use a multi-touch approach. Don’t rely on just one form of marketing.
  • Always provide value and content.
  • Bring into your work a piece of you. Amplify your brand by being the best, biggest, brightest you.
  • Care deeply and genuinely. Take the time to listen carefully and really hear what your clients are saying. Remember, you’re not just their agent. You’re often their confidante, counselor and their best source of information.
  • Be smart about the way you spend your time. Decide what you love best about your business and ensure you have the time to do that. Automate the rest.

Happy selling!

For more helpful tips, visit the SmartZip blog.

NextHome Horizons opens second office location

NextHome Horizons opens second office location

Kent Swenson
Kent Swenson

Pleasanton, CA — April 12, 2018 – NextHome is proud to announce our newest addition to the franchise, NextHome Horizons. The new brokerage is the second NextHome franchised location opened by real estate broker, Kent Swenson.

The office is the third in the state of Minnesota for the NextHome franchise.

The Staples-based brokerage will service the cities of Staples, Motley, Wadena, Pillager, and the remainder of Todd County.

The brokerage will focus on residential real estate services such as first-time home buyers, investment properties, and property acquisition for rehab and re-sale.

Todd County is home to approximately 25,000 residents. The city of Staples is located approximately 100 miles north of Minneapolis.

After many years in the automotive customer service industry, Swenson moved to the real estate field in 2012. Starting with a nationally recognized real estate franchise, Swenson sold 12 homes in his very first year.

Swenson steadily built his business year over year with particular focus on helping his clients through acquiring investment properties. In addition, Swenson began purchasing properties and flipping them for his own investment portfolio.

“By understanding the needs of those looking for investment properties, I can help evaluate these opportunities,” said Swenson.

Even though he found success in selling real estate, Swenson became disenchanted with the lack of resources provided by the brokerage that he chose to affiliate with.

Frustrated with the lack of options for real estate companies, Swenson felt it was the right time to open his own brokerage.

“I found NextHome when I was searching for real estate franchises,” recalled Swenson. “After seeing the signage and branding for the very first time, I loved the look and feel of what the company had to offer. Once I was able to find out more about what the company provided franchisees, I was in.”

“With the success we saw in our first year under the NextHome brand, it made a lot of sense to expand into Staples with a branch location,” added Swenson.

In 2018, Swenson is looking forward to getting more involved in the real estate community. He is a supporter of the National Association of REALTORS® efforts in raising money for the REALTOR® Political Action Committee (RPAC). This committee was formed in order to support candidates who look to protect home ownership rights for all citizens.

When not selling real estate, Swenson spends time with his wife of nine years, Sarah, and their four children – sons, Kruze (6 years old) and Breck (4) and twin daughters, McKenna and Aria (2).

The Swensons enjoy time on Gull Lake where you’ll find them boating and fishing.

Please join us in welcoming Kent and the rest of his team at NextHome Horizons for the opening of their new NextHome branch office!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.