Blog : Franchise Sales

NextHome Boutique Realty opens in Pembroke Pines, Florida

NextHome Boutique Realty opens in Pembroke Pines, Florida

Pleasanton, CA— August 16, 2017  NextHome is proud to announce our newest addition to the franchise, NextHome Boutique Realty. The brokerage is the 32nd NextHome franchised location in the state of Florida. The company will be owned and operated by real estate veteran, Paul Herman.

Based in Pembroke Pines, NextHome Boutique Realty will provide real estate services such as single family residential sales, commercial, multi-units, luxury, move-up, and new home development.

The brokerage will help buyers and sellers in all areas of Broward County – including Pembroke Pines, Davie, Cooper City, and Weston.

With nearly 20 years of experience in real estate, Herman is excited about the opportunity to open and run his own brokerage.

A graduate of the University of Florida with a degree in Construction Management in 1999, Herman started in real estate immediately following college. He worked for several high-end real estate developers as the construction and purchasing manager for various projects.

“I was put in charge of analyzing and evaluating different materials and finishes used for new homes,” said Herman. “As the buyer for these items, I learned a lot about construction costs and quality of materials, as well as how to create the best value for properties.”

After several years in this role, Herman returned to the University of Florida, where he earned his Master’s Degree in Real Estate.

Herman worked as a Purchasing Manager for many of the region’s top home builders, such as Toll Brothers and DR Horton, after completing his Master’s Degree. In charge of acquisitions, he was responsible for finding and analyzing land deals for purchase and development.

Once a piece of land was acquired, Herman would be responsible for purchasing materials for building, negotiating trade contracts, and hiring sub-contractors to complete construction.

“While it was a lot of responsibilities, I feel that by being involved in all aspects of home building I was able to really understand what went into a home and what features buyers were looking for,” said Herman.

In 2013, Herman took over as the Operations & Development Manager for The Preserve at Emerald Hills – a 117 unit high-end community located in Hollywood, FL. Responsible for all aspects of the community, such as the development, construction, and sales, Herman felt it was the perfect time to fulfill his dream of owning a brokerage.

“I’ve had a great opportunity to learn and build my expertise over my career, but I have always done the work for other companies,” said Herman. “I want to pursue my dream of owning my own brokerage and 2017 was the perfect opportunity to do so.”

As a small business owner, Herman liked the flexibility the NextHome franchise provided for his new company.

“Our affiliation with NextHome allows us to operate as a boutique brokerage, yet have an established and growing real estate brand backing us up,” said Herman.

When not selling real estate, Herman spends time with family. He and his wife of ten years, Alison, have two daughters – Bondi (age 7) and Bryce (2).

Please join us in congratulating Paul and the rest of the team at NextHome Boutique Realty on opening their brand new NextHome office!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

Leads are People Too: Four Ways to Persist Without Turning People Off

Leads are People Too: Four Ways to Persist Without Turning People Off

Industry visionary Brian Boero, of 1000 Watt Consulting, recently wrote about how many top real estate companies are working their leads in highly aggressive ways — in short, he says, real estate agents are starting to “digitally waterboard” their leads with between 21 and 43 touches designed to convert at any cost.

What agents aren’t considering, Boero, says, is how these potential clients want to be treated after they come in as a lead. And while you can certainly work to repair a relationship that commenced with light stalking, wouldn’t it be better to start off on the right foot?

Below are four tips for keeping it real and finding the human connection when you are working to engage and convert new leads.

1. Do some research before you reach out
Yes, the five-minute response is important. You may consider automating an initial response to a lead saying that you’re busy at the moment but will be in touch soon. But in the time between that automated text (or email) and your initial call, be sure to spend a few minutes thinking about how to engage the lead on a personal level.

If they’re a clear buyer lead, Google their name or look them up on Facebook. If they seem to be recently married or have an expanding family, work that into the call by asking if they had any major life changes recently or if they’re just looking for a new home. By giving them an opportunity to talk about their personal circumstances — and not just the deal you’re after — you’re stoking a real human connection that sets the right tone for them to work with you.

If they’ve requested a CMA or price analysis on their current home, do some digging on the home’s exact location. In your call, discuss its proximity to a local park, pool, restaurant or emerging commercial district. Show them that you know about more than just their home’s value and local housing trends; you also know about all their community and what makes it special.
2. Create your own script
Have you ever worked with a coach or service that offers scripts… but you end up tongue-tied or embarrassed as you work to get your point across?

Scripts cartoon

Scripts can be great, but they also don’t take into account your personality, your attitude and how you prefer to engage with potential clients. If you’re an inherently amiable person who’s using an aggressive script, you’ll sound as natural as a vegan working the cashier at a butchershop.

And it’s not just awkward for you — when you fumble a script, your leads will notice something is off and they may even choose to hire an agent who seems a little more comfortable with their pitch.

Review the scripts you use and think critically about the parts you like, the calls to action that seem to work and most importantly, the sections or pitches that trip you up or make you squirm with discomfort. Revise them and ask your broker or a fellow agent to sit in on a 30-minute session where you review each revamped script until they’re fully memorized.
3. Talk about why you’re different
Plenty of buyers and sellers start their search on the web long before they officially sign on with an agent. If your potential leads have been on real estate sites for more than 5 or 10 minutes, there’s a high chance they are already being… ahem… “digitally waterboarded” by other agents.

This doesn’t have to be a roadblock; it can be an opportunity. In that initial call or email (if you don’t have their number), explain that your approach is different and you want to offer them real insights and valuable information that can help them.*

Reinforce that you have a no-pressure, no-obligation approach and see if this change in tone helps you engage with more buyer and seller leads on a deeper level starting on day one. If it does, you’ll know that treating your leads like people — and not a stray herd of cattle that needs prodding — is a unique, effective approach that will pay off in the short- and long-term.

*Of course, you’ll want to be sure they haven’t signed an official contract with any of the other agents who consider them an active lead.
4. Vary your approach (and keep track of it)
There’s nothing wrong with having multiple approaches to engage a client. In fact, we’d say giving them an opportunity to see different sides of your business and personality is a good thing. In fact, that’s why SmartZip’s SmartTargeting system comes with an intelligent, flexible outreach app called CheckIn.

CheckIn App

CheckIn reminds you to get in touch with your leads and prospects, giving you the option to email, call, door knock or door drop, or to invite them to a local community event you are hosting. CheckIn also tracks any automated marketing touches you send their way, so you can be sure you aren’t overloading them with too much information.


If you’d like to learn more about SmartTargeting’s all in one lead generation solution and see how predictive analytics, automated marketing, mobile CRM and lead followup can work for you in your farm or sphere set up a quick personal demo here. You may also view other territories to find areas with high turnover and better commission potential.

For more helpful tips, visit the SmartZip blog.

The NextHome Franchise announces 200th Franchised Location

The NextHome Franchise announces 200th Franchised Location

Pleasanton, CA— August 9, 2017—Real estate franchisor NextHome proudly announces the opening of their 200th office location – Palm Harbor, Florida.

The company’s growth has been unlike anything seen in the real estate industry. NextHome began franchising in January of 2015 and since launching, the company has expanded nationally into 41 states.

“To be able to grow our company from zero to 200 offices in less than 30 months has been an incredible ride,” said NextHome’s Chief Executive Officer, James Dwiggins. “It has been a humbling journey and still having the family feel while building a national network of NextHome agents and brokers has been inspiring.”

“We are looking forward to what the next 30 months has in store for our company,” added Dwiggins.

Key to the expansion has been the work of the sales team, led by NextHome’s Vice President of Sales, Charis Moreno.

“I’m excited about our company’s expansion and how quickly we have grown,” said Moreno. “But what truly impresses me is the quality of the NextHome agents and brokers that have become a part of our company. The best companies are driven by the quality of the people in it.”

Based in Pleasanton, California, NextHome’s headquarters features nearly 20 staff members dedicated to serving more than 1,600 NextHome members nationally. The team, led by NextHome’s Chief Operating Officer, Tei Baishiki, handles more than 8,500 member services inquiries per month.

With NextHome’s highly automated Intranet system, the Member Services team can focus on highly personalized, first-class interactivity with members who are in need of real estate assistance.

New additions to NextHome’s technology platform has substantially increased broker interest in franchising with the company. NextHome’s Chief Strategy Officer, Keith Robinson, focuses on identifying and implementing new products to the NextHome suite of tools. These tools include the integration and connectivity of real estate technology products such as: SmartZip, Ylopo, BombBomb, RealScout, Homespotter, and Spacio.

Once these programs have been added to the franchise’s platform, members are shown the benefits of NextHome services through various live in-person trainings, as well as online webinars. These courses, taught by NextHome’s Franchise Development Director, Mackenzie Baishiki, allow a flexible, yet interactive experience that caters to today’s REALTOR®.

With NextHome’s goal of having offices in all 50 states by mid-2018, the company looks to grow not only in total offices, but also in agent count.

“Our company has seen a pretty significant increase in agent count over the past year,” said NextHome’s Vice President of Business Development, Imran Poladi. “As our brokers get more comfortable and confident in what their NextHome brokerage has to offer, their ability to add talented agents has been exceptional.”

“I remember being in a room just three years ago with a dedicated corporate team who wanted to change the industry. And here we are, just 30 months into our journey and I’m so proud to see our company growing with productive, career-oriented REALTORS®,” added Poladi.

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome Franchise Announces 200th Franchised Location

NextHome Franchise Announces 200th Franchised Location

Tony Anderson
Tony Anderson

Pleasanton, CA— August 9, 2017—NextHome is proud to announce our newest addition to the franchise, NextHome Gulf Coast – Palm Harbor Branch. The brokerage represents the national franchise’s 200th location.

Owned and operated by real estate veteran, Tony Anderson, this is the second location for the company. Both the Palm Harbor branch and the Largo-based location will provide residential real estate services to the residents of Largo, Clearwater, Clearwater Beach, Seminole, Dunedin, Safety Harbor and Palm Harbor and the surrounding Pinellas County area.

Palm Harbor is one of the most densely populated areas in the state of Florida.

Anderson opened his first NextHome location in August 2016 – office location #100 for the NextHome franchise.

“To see the franchise add an additional 100 offices in less than a year, I know that not only have I aligned with the right company, but I’m also surrounded with a like-minded, supportive broker nationwide network,” said Anderson. “I joined a year ago, yet here I am, more excited than ever about the brand and where our company is headed.”

Working 15 years in the cellular phone industry, Anderson entered the real estate industry after delving into real estate as an investor.

Buying his first investment property in 2003, Anderson rehabbed and resold the home in just a few months. Realizing he made a substantial profit in a relatively short period of time, Anderson left his job in the cellular phone business and purchased six properties over the next three years – turning all of them for a profit.

In late 2005, Anderson made the decision to immerse himself completely in real estate by getting his real estate license and representing himself on his purchases.

The following year, the real estate market saw significant shifts in values. Anderson held off purchasing properties and turned his focus to working with buyers and sellers. He eventually connected with a foreclosure listing agent, where he learned the methods of selling foreclosure properties.

From 2008 until late 2012, Anderson worked for a REO real estate broker and honed his skills in negotiation and client services. It was during this time Anderson realized it was about working smarter – not harder.

“Looking at the real estate landscape, it was quite obvious that leverage was key in creating a sustainable business,” said Anderson.

In 2012, Anderson accepted the position of manager for the Largo-based brokerage. Under his leadership, he was able to grow the company from a single agent brokerage to over 30 agents in less than three years. His success led to his promotion in 2016, where he was appointed the managing broker for the company’s expansion location in Clearwater, FL.

In mid-2016, Anderson felt the need to consider his options. Opening his own brokerage made the most sense and NextHome was a franchise Anderson had been watching on for some time.

“I kept seeing the NextHome real estate signs showing up in various neighborhoods in Florida,” recalls Anderson. “As I found out more about the company, I realized it would be the perfect franchise to align my new brokerage with.”

When not selling real estate, Anderson loves to spend time with his wife, Peppy. After enjoying 16 years together, the couple was recently married in April of 2016. They enjoy traveling and have recently visited Europe.

We are incredibly proud to have Tony and his team at NextHome Gulf Coast as part of the NextHome family. Congratulations to the announcement of their second office location!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome Integrated Real Estate Services launches in Tennessee

NextHome Integrated Real Estate Services launches in Tennessee

John Sisco and Russ Barger
John Sisco and Russ Barger

Pleasanton, CA— August 8, 2017 NextHome is proud to announce our latest addition to the franchise, NextHome Integrated Real Estate Services. The brokerage will represent the sixth NextHome franchise location opened in the state of Tennessee.

The company will be owned and operated by real estate broker, John Sisco. He will be joined on the leadership team by Russ Barger, who will serve as the Vice President & Strategist for the company.

Based out of Brentwood, NextHome Integrated Real Estate Services will provide residential sales, investment property, real estate development, first time home buyers, new home sales, and relocation services to counties such as Williamson, Davidson, Wilson, Dickson, Cheatham and the remainder of the greater Nashville area.

Sisco started his real estate career working for a family owned apartment management company while still in high school. He worked in maintenance and landscaping before worked his way up to operations management until he graduated college.

After graduation, he spent a few years in Washington, DC working on Capitol Hill. In 2002, Sisco moved back to the Nashville area and returned to real estate. This time, he worked on the real estate development side, where he purchased and renovated a small mixed-use building.

Sisco continued the development of his business in both residential and commercial projects. He attributes the successful growth of his business to several mentors who played a very important role in his career.

“I enjoy learning and trying new things,” said Sisco. “I was fortunate to have successful business people share their knowledge with me and help me be better.”

Three years ago, Sisco met Barger through a strategic partner and friend. The two future business partners were introduced while working on a real estate project together.

“Russ has a lot of construction and development experience and it made sense for us to partner together to work towards building an integrated real estate company that included brokerage, real estate, and construction,” said Sisco.

Sisco and Barger started putting together a brokerage and creating their own process and systems to support their agents. “After we learned about the NextHome franchise in REALTOR® Magazine, we realized the benefits of leveraging the NextHome technology platform would positively affect our brokerage,” said Sisco.

Sisco and Barger give back to the community they work and live in. They are supporters of various causes such as the Vanderbilt Children’s Hospital, the Empower Me Day Camp, the St. Jude Children’s Hospital, and the Brown Dog Foundation.

When not selling real estate, Sisco spends time with his wife of nine years, Jennifer. His passions include reading, cooking and traveling when his schedule allows.

Please join us in welcoming John, Russ and the team at NextHome Integrated Real Estate Services to the NextHome family and congratulating them on their new NextHome brokerage!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome Advantage Realty opens in Idaho Falls, Idaho

NextHome Advantage Realty opens in Idaho Falls, Idaho

Henry and Janet Mowers
Henry and Janet Mowers

Pleasanton, CA— August 7, 2017 NextHome is proud to announce our latest addition to the franchise, NextHome Advantage Realty. The brokerage will represent the fourth NextHome franchise location opened in the state of Idaho. The company will be owned and operated by real estate broker, Janet Mowers.

Based out of Idaho Falls, NextHome Advantage Realty will provide residential sales, investment property, luxury home sales, first time home buyers, and relocation services to areas that include Idaho Falls, Rigby, Pocatello, Blackfoot, McCammon and the rest of eastern Idaho.

Located on the eastern border of Idaho, Idaho Falls is approximately 60 miles west of the Wyoming state border. Idaho Falls is home to nearly 60,000 residents, making it the third largest city in Idaho behind Boise and Coeur d’Alene.

Originally from the medical social worker field, Mowers started her real estate career in 2006 as an agent with Help-U-Sell Realty. After three years building her real estate sales career, she made the switch to an independent brokerage, Edge Realty, in 2009.

In 2012, Mowers joined a nationally franchised brokerage and served as a buyer’s agent for a large real estate team. It was there where she knew there was a better way to not only sell real estate, but lead others.

“My experience on a team led me to want to open my own brokerage,” recalls Mowers. “I saw an opportunity to create an environment of support and encouragement.”

In 2014, Mowers opened Mountain River Realty – a brokerage which she described as “all about first-class, personalized service through the whole process”.

“Mountain River Realty was a brokerage where agents were expected to provide the very best in real estate services, while treating each and every client like family,” added Mowers.

By having these standards, within just a few months, Mowers had seven agents join her newly formed brokerage. In fact, Mowers treated her clients so well during their real estate transactions, that two of them came on board to Mountain River Realty as agents.

While she grew the brokerage quickly, Mowers wanted to provide the best tools and services to her agents. She looked to align with a franchise in order to provide this.

“I was looking for a company that would give us better technology, better advertising and more exposure for our listings, in an affordable package,” said Mowers. “NextHome did exactly that.”

“I’m a believer of changing with the times or risk being obsolete,” added Mowers. “Millennials are representing more than 40% of our market’s home buyers and I want to have our agents on the cutting-edge of reaching and communicating with these buyers.”

Mowers not only runs a successful brokerage, but gives back to her community as well. She has served as the 2016 President of the Southeast Idaho Women’s Council of REALTORS®, as well as a Director for the Greater Idaho Falls Association of REALTORS®.

She is also a supporter of charities that provide service to military veterans suffering from Post-Traumatic Stress Disorder (PTSD), as well as working with grade school children and fostering leadership skills in youth.

When not selling real estate, she enjoys spends time with her husband of eight years, Henry.

Please join us in welcoming Janet and the team at NextHome Advantage Realty to the NextHome family and congratulating them on their brand-new NextHome office!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome Smith Realty opens in Nanuet, New York

NextHome Smith Realty opens in Nanuet, New York

Bill Smith with the NextHome Corporate Team (from left to right) Director of Franchise Development Mackenzie Baishiki, Bill Smith, CEO James Dwiggins, and VP of Sales Charis Moreno
Bill Smith with the NextHome Corporate Team (from left to right) Director of Franchise Development Mackenzie Baishiki, Bill Smith, CEO James Dwiggins, and VP of Sales Charis Moreno

Pleasanton, CA— August 4, 2017 NextHome is proud to announce our latest addition to the franchise, NextHome Smith Realty. The brokerage will represent the fourth NextHome franchise location opened in the state of New York. The company will be owned and operated by real estate broker, Bill Smith.

Based out of Nanuet, NextHome Smith Realty will provide residential sales, investment property, luxury home sales, first time home buyers, and relocation services to areas that include Nanuet, Nyack, Middletown, Newburgh, Yonkers, White Plains and the rest of Orange, Rockland, and Westchester counties.

Located approximately 30 miles north of Manhattan, Nanuet is home to nearly 20,000 residents. In 2011, CNN Money ranked Nanuet #76 of Top 100 Best Places to Live.

Starting his real estate career in 2002, Smith started as an appraiser. After learning the craft of valuing properties, he made the natural switch to real estate sales two years later.

As a REALTOR® with Weichert Realtors in Monroe, NY, Smith used his experience in appraisal to earn trust in his community where he steadily built his business, improving sales year-over-year.

In 2007, Smith made the move to Keller Williams Realty in Chester, where over the next decade, he became one of the top producing agents in his brokerage. In 2016, Smith sold in excess of $5 million in volume.

With more than 15 years in the real estate industry, Smith was ready for the next chapter of his career – opening his own brokerage.

“I started a real estate investment company called Fair Deal Homebuyer, where we purchased properties wholesale and renovated them for resale,” said Smith. “The investment company was successful and it seemed like the perfect time to open my own brokerage.”

Smith decided to franchise with NextHome after seeing the benefits of a national franchise who excelled in providing technology to agents.

“I found NextHome through a Google search,” recalls Smith. “Knowing there were two offices in close proximity, I started heavily researching the franchise.”

“Everything about the company was what I was looking for in a franchise,” added Smith.

When not selling real estate, Smith loves the outdoors. He is an avid fly fisherman and enjoys the game of golf.

Please join us in welcoming Bill and the team at NextHome Smith Realty to the NextHome family and congratulating them on their new brokerage!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome opens first franchised location in Oklahoma

NextHome opens first franchised location in Oklahoma

Kimberly Hutson
Kimberly Hutson

Pleasanton, CA— August 1, 2017 NextHome is proud to announce our latest addition to the franchise, NextHome Prestige Realty. The brokerage will represent the first NextHome franchise location opened in the state of Oklahoma.

The company will be owned and operated by business real estate broker, Kimberly Hutson.

Based out of Norman, NextHome Prestige Realty will provide residential sales, investment property, luxury home sales, first time home buyers, military, land sales, horse properties, multi-family and relocation services to areas including Norman, Moore, Oklahoma City, Edmond, Piedmont, Guthrie, Newcastle, Tuttle, Blanchard, and surrounding rural communities.

Norman is home to nearly 120,000 residents and is known for Oklahoma University and the national college football powerhouse, The Oklahoma Sooners.

Before real estate, Kimberly worked as an Executive Secretary to a Bank President and left her job after 10 years to raise her family.

“After the kids were older, I was ready to get back into working full time,” said Kimberly. “We moved a couple times because of my husband’s work transfers and were able to come back to Norman.”

“The process of selling and searching for our homes during those moves is what made me want to get into real estate. I am very passionate about helping people and I want to make a difference in this industry,” she added.

Licensed since 2013, Kimberly is a member of the National Association of Realtors® (NAR), Oklahoma City Metropolitan Association of Realtors®, Norman Board of Realtors® and Builders Association of South Central OK (BASCO).

Kimberly spent her first year learning as much as possible about real estate. Her commitment to education shows through the time she dedicates towards improving her service for her clients. She has earned several National Association of REALTORS® designations/certifications including: Graduate of the Real Estate Institute (GRI), Accredited Buyers Agent (ABR), Broker Price Opinion Resource (BPOR), and Short Sale & Foreclosure Resource (SFR).

With the commitment to education evident, Kimberly sold nearly $4 million in real estate volume in just her second year in real estate.

In 2016, she went on to get her broker’s license and joined eXp Realty as a branch broker. Her business continued to increase and she started a team.

Although she successfully led agents as the branch broker, changes in the company franchise structure in Oklahoma caused Kimberly to look in a different direction.

In 2017, she decided to start her own brokerage and was looking for the right company to affiliate with.

“A friend introduced me to NextHome because she knew I was looking for something new and different than what other brokerages offered here in Oklahoma,” recalls Kimberly.

“Opening a NextHome office in Oklahoma just made sense for my agents and myself,” said Kimberley. “NextHome was the perfect fit for what we wanted out of a franchise. I am proud of our great group of agents and excited to be working alongside them.”

“We are a group of tech savvy agents that love the tools and resources NextHome provides. We focus on team building, training and representing our clients with a personal experience we are proud of. NextHome gives us the tools and resources we need to streamline our processes, and operate effectively and efficiently for our clients’ needs,” said Kimberly.

“There are many qualities and skills that go into being an excellent real estate professional – integrity, in-depth community and market knowledge, marketing savvy, effective negotiation skills and a high-quality professional network, all of which are hallmarks of how we operate at NextHome Prestige Realty,” she adds.

With 13 agents at the brokerage, Kimberly takes pride in how involved the team at NextHome Prestige Realty is with the local community. When they are not in the office or helping our clients, you’ll find them out on the golf course sponsoring a hole for a charity tournament, working or serving in the local communities or helping the local boards.

“We love our communities and giving back is important to us,” said Kimberly.

The company has had an outstanding start. In the first 30 days, NextHome Prestige Realty has nine pending contracts, twelve active listings and four sold properties.

When not selling real estate, Kimberly and her husband of 25 years, Glen, enjoy spending time with their family and friends and traveling as much as possible. The couple has three children – Brooklyn (22), Bridgette (19) and Chad (13).

Please join us in welcoming Kimberly and the rest of her team at NextHome Prestige Realty to the NextHome family and congratulating them on their brand-new office location!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome’s newest franchised location opens in Ames, Iowa

NextHome’s newest franchised location opens in Ames, Iowa

Kelli Excell
Kelli Excell

Pleasanton, CA— July 28, 2017 NextHome is proud to announce our latest addition to the franchise, NextHome Journey. The brokerage will represent the second NextHome franchised location opened in the state of Iowa.

The company will be owned and operated by business real estate broker, Kelli Excell. Excell will handle most of the responsibilities of the brokerage, but Mandee Lind and Tony McFarland will join her on the leadership team.

Based out of Ames, NextHome Journey will provide reside­ntial real estate sales services to various areas such as Ames, Boone, Story City, Huxley, Nevada, Ankeny, Gilbert, Ogden, Roland and the remainder of the Des Moines area.

Ames is located approximately 30 miles north of Des Moines and has over 60,000 residents. The city is the home of Iowa State University. Interestingly, Ames is also the birthplace of the Atanasoff-Berry computer – the world’s first electronic digital computer.

NextHome Journey will be the real estate sales brokerage of the longtime Iowa brokerage – The Triplett Company. With over 100 years of history, the Triplett Company has been a staple in the community. The Triplett Company is divided into three distinctive businesses: Triplett Property Management, Triplett Insurance, and Triplett Real Estate.

In 2007, Excell and her family purchased the longtime Triplett family owned business. Excell moved the focus to property management and over the course of the last decade, the property management division is now responsible for managing over 1,000 properties.

With the company having strong market share in both insurance and property management, Excell is transitioning the real estate sales brokerage from Triplett Real Estate to NextHome Journey. This new look for the brokerage coincides with the renewed focus on growing the sales division. With six agents working on the sales side, the company is poised to make a mark in Ames.

Excell found NextHome through a Google search and loved everything the franchise had to offer.

“I wanted to make sure that not only my agents, but our clients, received the very best in technology,” said Excell. “There was something special about talking with the corporate team at NextHome. The way the team operates is not like any other franchise team I spoke with.”

“I feel like our company’s affiliation with NextHome will have us stay cutting-edge and provide the best service possible,” added Excell.

When she’s not selling real estate, Excell loves spending time with her husband of 29 years, Steve, and their three children.

Please join us in welcoming Kelli, Tony, Mandee and the rest of their team at NextHome Journey to the NextHome family and congratulating them on their brand new office location!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

Successfully Market Your Agency on Social Media

Successfully Market Your Agency on Social Media

Today, hundreds of millions of people, including growing numbers of homebuyers and sellers, are active on social media. For savvy real estate professionals looking to compete in the current marketplace, having a memorable presence on Facebook, Twitter, Instagram, Pinterest and other social channels is crucial.

It’s not just enough to have a few social media accounts. Following best practice tips is key to making the most of these effective online tools — and to building your business both online and in person.

Tips for social media success

So what should realtors do to develop an effective social media presence that contributes to their professional success? Here are some essential do’s and don’ts.

1. Be genuine and personable

One key to keeping current and potential clients interested in your social posts is to maintain a sense of authenticity. Do tout your successes and promotional announcements, but also consider using social platforms to show fun and unique aspects of your business. Does your agency volunteer with community organizations or have interesting team-building events? Images and posts from activities like these can show your involvement beyond the office and the field.

2. Give your clients reasons to like or follow you

Any business can ask for likes or follows. To truly attract the attention and admiration of your fellow social media participants, try giving them reasons to engage with your page. Sharing advice, asking questions, posting polls or showing sneak previews of events like open houses and more can help pique the interest of prospective, current and former clients and give them a reason to do more than just browse your profile.

3. Know your platform

While they share common characteristics, each social media platform also has its own individual benefits and best-use cases.

Facebook, for example, is renowned for having the broadest audience, with over 1.8 billion active monthly users as of 2017. It’s great for posting images and texts as well as engaging current and prospective clients.

Instagram is a well-known destination for sharing and viewing image-based content. Consider using this platform to showcase photos and videos of properties, events and more.

Twitter is the go-to platform for sharing short messages, images and links. Use it to post updates on showings, listings and business.

To connect to American Home Shield® on social media, visit us on FacebookTwitter and Instagram.

For more helpful tips, visit the American Home Shield® Home Matters blog