Blog : NextHome

NextHome Central Real Estate launches in Oklahoma

NextHome Central Real Estate launches in Oklahoma

Bobby Gideon II (left) and Jason Phillips
Bobby Gideon II (left) and Jason Phillips

Pleasanton, CA — April 25, 2018 — NextHome is proud to announce our newest addition to the franchise, NextHome Central Real Estate. The brokerage represents the fifth location opened in the state of Oklahoma for the NextHome franchise.

Based in Oklahoma City, the company will be owned and operated by business partners Bobby Gideon II and Jason Phillips. Their brokerage will provide real estate services such as single-family residential sales, first-time home buyers, investment, luxury, multi-family properties, and new home sales to the communities of Oklahoma City, Midwest City, Del City, Nichols Hills, The Village, Edmond, Choctaw, Moore, Yukon, Mustang, Harrah, Shawnee, Arcadia, Nicoma Park, and the remainder of the Oklahoma City metropolitan area.

The Oklahoma City metro region is home to nearly 1.4 million residents.

Jason and Bobby have been friends since the second grade, so their business partnership has been an easy transition. After high school, Jason received his MBA from the University of Central Oklahoma, while Bobby attended the University of Oklahoma with a focus on Administrative Leadership.

After college, both men worked in commercial real estate building with local companies BNC Construction and Stooc Builders. In 2011, the partners went out on their own and started their own construction management company, The Phido Group.

Bobby was responsible for the daily operations of all projects. This included acquiring resources and coordinating with clients, consultants, subcontractors, and other team members to ensure successful completion that is within budget and time constraints.

Jason handled all aspects of the financial management for The Phido Group. He was deeply involved with each project from conception to completion, working closely with owners and his team members in determining project feasibility, scheduling, and quality control. Jason also provided insight into current and future projects based on his in-depth knowledge of the financial services industry.

In mid-2017, Bobby and Jason looked to build their real estate sales portfolio and found NextHome to be a perfect partnership in furthering the technology and services their brokerage could offer clients.

“Since starting our brokerage as NextHome Central Real Estate at the beginning of 2018, we have been the busiest we have ever been,” said Jason. “The NextHome tools we can now offer our clients are unlike anything our community has ever seen.”

“We have to credit (NextHome’s VP of Sales) Charis Moreno for showing us what the franchise had to offer,” added Bobby. “When we went to California to meet the corporate team and complete training, everything Charis told us about the company was true – and then some. We are so happy to be a part of this incredible company.”

“NextHome’s ideals matched exactly what we were looking for at our brokerage,” said Bobby.

When not selling real estate, Bobby and Jason are all about family.

Jason has been married for five years to his wife Natalie. She’s the co-owner/hair stylist at Cut Loose Hair Design. The couple love food and trying new restaurants. Jason jokes that “their parents hound them daily to give them grandkids.”

Bobby married his college sweetheart, Emily, and they had their first child (Eleanor) 8 months ago. Emily has a Master’s Degree in Education and is a member of the leadership team at Eastern Oklahoma County Technology Center. They enjoy the outdoors and look for any excuse to be outside.

Please join us in congratulating Jason, Bobby, and the rest of the team at NextHome Central Real Estate on the opening of their brand new NextHome office in Oklahoma City, OK!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHome opens new office in Las Vegas, Nevada

NextHome opens new office in Las Vegas, Nevada

Pete Torsiello (left) and Michael Johnson
Pete Torsiello (left) and Michael Johnson

Pleasanton, CA — April 20, 2018 — NextHome is proud to announce our newest addition to the franchise, NextHome Community Real Estate. The brokerage represents the third location opened in the state of Nevada for the NextHome franchise.

Based in Northwest Las Vegas, the company will be owned and operated by business partners Pete Torsiello and Michael Johnson. Their brokerage will provide real estate services such as single-family residential sales, first-time home buyers, investment, luxury, multi-family properties, and second-home sales to the communities of Providence, Centennial Hills, Summerlin, Aliante, Mountain’s Edge, Henderson, and the remainder of the Las Vegas Valley.

As one of the most densely populated areas of the western region of the United States, the Metro Las Vegas area is home to 2.2 million residents.

Pete started his real estate career in 2008 after 15 years in the sports memorabilia business. Initially he began selling homes as a side project, but after quickly earning more business than he could handle, Pete converted to full-time real estate in 2010.

In his first full year in real estate, Pete sold more than 40 transactions while managing the day-to-day for more than 250 investment properties. Continuing to build upon his individual business, he made the move to Signature Real Estate in 2014, as a partner in a branch location.

Before partnering with Pete, Michael built a very successful real estate business himself. Starting real estate in 2013 with Signature Real Estate, Michael was still working full time in the medical field, yet sold 17 homes part-time in his very first year. When he made the move to full-time REALTOR® in 2016, he sold more than 30 homes that year.

“After getting to know Michael, we clicked personally and professionally,” said Pete. “He’s a smart guy who I really respect. The way he built his business and how he cares for his clients impressed me.”

In 2017, Pete and Michael partnered and formed The Torsiello Group. They sold 178 transactions last year to the tune of $47 million in volume.

Even though Pete was a part of the ownership for the branch location, he wanted to be an owner of a brokerage where he could implement more of his ideas for marketing, training and branding.

Pete and Michael started exploring opening their own company. Originally, they had no intention of joining a franchise. But after speaking with an existing NextHome franchisee, they took a deeper look as to what the company offered.

“We have known Billy Alt for some time,” said Michael. “We respect what he has done as a top-producing REALTOR® and wanted to know more about why he made the switch to NextHome.”

“The more we researched the franchise, the more we realized our values aligned,” added Pete. “We had a chance to meet with (NextHome VP of Business Development) Imran Poladi while he was in Vegas and everything he told us about the company has been exactly what we were looking for. After we signed up and went to Northern California for franchise training, the company was better than advertised.”

“We are thrilled to be a part of the NextHome franchise,” said Michael.

The business partners say the difference in their brokerage is their hands-on, service oriented approach. They have a high expectation of their agents and will provide the tools and support to help their team deliver world-class hyper-local client service.

NextHome Community Real Estate is more than just the name of the brokerage. The company is very involved in the Las Vegas community with a focus on working with teachers.

They are sponsors of the “Thank a Teacher” program where they ask Las Vegas residents to nominate a teacher each month via social media. They draw a winner from the nominees and treat that teacher to various prizes or events such as vacations, hockey tickets, or a show and dinner on the Las Vegas Strip.

When not selling real estate, both Pete and Michael love spending time with their families.

Pete and his wife Christina have been married 11 years and have two boys – Nathan (age 10) and Dominic (7). The Torsiellos love hockey and you’ll often find them at the T-Mobile Arena watching their beloved NHL team, The Las Vegas Golden Knights.

Michael and his partner, Grant, have been together the past two years. Michael loves to spend time with his seven-year old son, Preston. The family enjoys going to the movies, going to the dog park, and any and all outdoor activities.

Please join us in congratulating Pete, Michael, and the rest of the team at NextHome Community Real Estate on the opening of their brand new NextHome office in Las Vegas, Nevada!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

Beyond the Brand: 7 Ways to Connect and Close

Beyond the Brand: 7 Ways to Connect and Close

If you’ve targeted your top prospects, and you’re sending mailers and hitting them online with digital ads, that alone is an amazing start. But it’s not the extent of what you can be doing to get and keep the attention of your prospects. Here we offer seven great ways, sourced from top agents across the country, that make an indelible impression on those in their farm and community to establish themselves as the go-to agent in town.

1. Better-than-Average Community Events

We’ve heard community-minded agents take on events ranging anywhere in size and scope from Christmas tree sales, to pictures with Santa and the Easter Bunny, to pumpkin giveaways, paper shredding events and so much more.

But one amazing agent contributed a new idea that also happens to support a local, beloved business in her area! At her Wine and Wisdom events, our client invites her top prospects —  the homeowners predicted by SmartZip to sell in the next few months — to a wine bar downtown on a Sunday afternoon.

In this informal setting, the agent (who co-sponsors the event with her lender, title rep or home inspection expert), connects with prospects as she offers advice and tips, answers their real estate questions and discusses relevant real estate topics or anything else they want to talk about.

This a low-pressure, inexpensive and easy way to bring value to her neighbors and make a deep impression. And by supporting her local wine bar, the agent creates a reciprocal relationship, thereby becoming the agent that the manager, owner or server will recommend when a customer hints at or talks about needing an agent in town.

Not into wine? This idea can easily be replicated at a coffee/tea shop, dessert bar, park, office or even at an open house.

Takeaways: Offer a unique event that allows you to connect deeply with at least one person; go in with a goal; stay consistent and stay connected.

2. Creative Door Knocking

Door knocking isn’t always easy but there are ways to make it a bit more fun and creative. One of our clients has found a way to leverage the direct mail flyers that are sent to his top prospects via the SmartTargeting platform.

Armed with his list of likely sellers, he brings a few of his most recent postcards as he knocks doors in his farm. When the owner answers the door he says, “Hi, my name is Bob, I’m an agent in the neighborhood. I don’t mean to bother you but I just hired a marketing company and I wanted to make sure they are sending out my post cards. Did you receive one that looks like this?”

It’s a nice, non-invasive approach and is typically enough to warm up the homeowner and get a conversation going.

Can’t get yourself to knock at all? Another client makes his mark by planting small American flags on the lawns of prospects every July 4thand Memorial Day. Because he only adds flags to the homeowners who have been deemed “most likely to move” by the SmartTargeting platform, it gets the attention of everyone in the neighborhood — including those who don’t get a flag. Not only is he starting a neighborhood dialogue, the conversation is all about who is selling and who is staying! It’s a great way for him to gauge potential movement in his area.

Another agent, along the same lines, hands flags out at the post office the day before these special occasions. To each flag she attaches her business card. She loves being able to see each person, share a united feeling and spark a conversation, in some cases.

3. Get a Unique Selling Proposition

The movement to build a new shiny brand has become a big topic in our industry lately. Even NAR has joined the shift, albeit to mixed reactions.

And it’s important to remember that everyone has a brand, whether they realize it or not. A brand can be developed as easily as leaning into a nickname. An agent in Phoenix, who has the nickname “Anna Banana,” decided to play up this moniker on all her marketing. She even has a banana mascot attend every event she participates in!

Another example of brand building is demonstrated by a agent in Florida who, in a very casual neighborhood, has decided to make his mark by dressing in formal slacks and jacket along with a bow tie. The bowtie is his signature standout element which people really remember. This agent uses his image with his bowtie on all of his marketing collateral and signs. People know him as “the bowtie guy.”

Other suggestions from real-life agents:

  • Wrap your car with your logo and brand. To some, this can be somewhat cringeworthy but one agent is emphatic that wrapping his car makes him recognizable and “brings him a ton of business.”
  • Get a signature color! One agent wears orange, the color of her boutique brokerage. She wears the same shade of orange with everything and in every way she can think of, from her polo shirts to tennis shoes to sweaters, skirts and more. This agent is intentionally unforgettable!

Takeaways: Take advantage of your distinct qualities, interests, ideas, style and build on those. Make them your “trademark.” Include your unique selling proposition in your marketing, or include it in your everyday style.

4. Call with a Hook

Cold calls can be painful to both make and receive. So often we’re on one end or the other of a script. Scripts can be tremendously useful in getting a conversation started or to give an agent the confidence to make more calls.

The key, said one of our top agents in Connecticut, is to connect authentically and listen intently about what your conversational partner is really saying — without planning your response too far in advance. Not sure how to put this into action?

Here’s a real-life example:

The Connecticut agent connects with prospects by talking about their house and what makes it special. Her favorite inroads is their AVM. It’s most satisfying for her when the AVM is either too high or too low. She begins by saying the values are computer-generated and don’t take into account any updates the owner has made to the house.

Next, she says, “Tell me about your home. Have you made any changes?”

From there, she agent listens intently and responds accordingly and candidly. To someone who is excited to talk about the updates they’ve made, she may say, “Oh, that sounds wonderful, I would love to see your new kitchen.”

This type of dialog shows her passion for real estate, interest and knowledge of these types of homes and proves she is really, truly interested in this person’s home. It also opens the door to a potential visit. The agent stresses that taking your time with the prospect and demonstrating that you care about their house as much as they do goes a long way.

5. Charity Drives

Like community events, charity drives are a great way to impact and become known in your neighborhood.

We see many agents:

  • Collecting canned foods
  • Organizing coat drives
  • Collecting clothes and must-have items for homeless shelters
  • Hosting Special Olympics events highlighting local athletes
  • Raising money for local animal shelters
  • Gathering volunteers for cleanup and rebuilding projects after a natural disaster

These are really powerful ways of demonstrating that you are invested in your community and the people it serves. You can also meet potential contacts who have the same passion for your chosen cause — a great way to bond and eventually win business or referrals from like-minded locals.

6. Memorable Door Drops

Agents have become really imaginative and committed to making themselves memorable when providing door drops. One of our top clients in Virginia bakes cookies Every. Single. Day. out of their office. They leave them for prospects and clients alike. Another agent drops off a flyer with a flash drive that houses his CCRs, listing presentation, 7 seller tips, tax documents and other really useful resources. Holiday drops are also very effective. People love to get a colorful package with holiday-themed candies. To add some extra value, include a flyer showing recent sales in the neighborhood alongside your candies.

7. Be the Neighborhood Expert

“Neighborhood expert” gets talked about often and cannot be understated. And here’s why: the agent who carries the neighborhood expert moniker is not in the business for the short-term. And to their community, they’re so much more than an agent.

The neighborhood expert knows, off-hand, the:

  • Best shops, restaurants, bars… and the coffee shops with lax wi-fi policies
  • Most trusted local contractors, roofers, plumbers, landscapers and electricians
  • Most professional accountants, attorneys and more

In the case of one of our close friends, their agent was also the go-to person to find a dog sitter on short notice! Our friend knew that even if the agent didn’t personally know of the right recommendation, she would find someone who did. This agent cares and serves — and is therefore most assuredly in the right line of work!  By making the effort to locate a dog sitter, she fed the agent-for-life relationship and reginited the potential for future referrals.

Do you have all this information in your brain, but not typed out? Consider writing up a resource list for buyers, especially buyers who have come from out of town. In addition to the above bullet points, include recommendations for local bakeries, churches, babysitters, Trader Joe’s, CostCo, animal vets, local clubs, yoga studios, etc.

You can provide this list to a buyer whether you represented them or the seller in the transaction. Grateful buyers are all alike — they’ll be inclined to reach the agent who was most helpful and knowledgeable, even if it wasn’t the one who represented them last time around.

Final Recap

I know, that’s a lot of information. But here’s a quick overview of what’s most important as you consider new, varied brand-building tactics:

  • Use a multi-touch approach. Don’t rely on just one form of marketing.
  • Always provide value and content.
  • Bring into your work a piece of you. Amplify your brand by being the best, biggest, brightest you.
  • Care deeply and genuinely. Take the time to listen carefully and really hear what your clients are saying. Remember, you’re not just their agent. You’re often their confidante, counselor and their best source of information.
  • Be smart about the way you spend your time. Decide what you love best about your business and ensure you have the time to do that. Automate the rest.

Happy selling!

For more helpful tips, visit the SmartZip blog.

NextHome Introduces Newest Kansas Office with NextHome Pro Realty

NextHome Introduces Newest Kansas Office with NextHome Pro Realty

Owen Freiburger
Owen Freiburger

Pleasanton, CA — April 17, 2018 — NextHome is proud to announce our latest addition to the franchise, NextHome Pro Realty (Lawrence Branch). This brokerage is the second NextHome Pro Realty location in the state of Kansas for Broker/Owner Owen Freiburger. The office also represents the fifth office in Kansas for the NextHome franchise.

The brokerage will provide various services such as residential real estate, commercial real estate sales, land sales, and ranch sales to the communities of Lawrence, Eudora, Baldwin City, Lecompton, Big Springs, Clinton, Hesper, and the remainder of Douglas County.

Located 40 miles west of Kansas City, Lawrence is home to Kansas University. As one of the most prominent college basketball programs in NCAA history, many local jobs are tied closely to the university.

Opening NextHome Pro Realty in Salina in late 2016, Freiburger had one of his most successful years in over two decades in real estate. He felt Spring 2018 was a perfect time to expand into the Lawrence area. The vibrant city is seeing an increase in population as well as economic development.

Licensed since 1995, Freiburger’s history in real estate started with selling specialized residential developments for Regional Retirement Centers, Inc. These land developments were specifically created to provide affordable housing to the elderly and low-income families. Passionate about providing opportunity to those in need, Freiburger traveled extensively for the company to open and manage new developments in areas such as Kansas, New Mexico, and Colorado.

After getting his broker’s license in 1997, Freiburger became the managing broker for Homeland Real Estate. He led the successful office for several years before relocating to Salina.

His first year of Salina-area sales started off strong, resulting in Freiburger being awarded Rookie of the Year by the Salina Board of REALTORS®. In 2015, Freiburger was honored by the Board as their REALTOR® of the Year.

As his sales continued to increase year-over-year, Freiburger wanted to open his own brokerage. In early 2016, he pursued that opportunity and looked for a company to partner with and help create a brokerage to better serve the needs of today’s clients.

“As I looked at various real estate franchise models, I really found many of them to be lacking the design and platform connectivity I was looking for,” recalled Freiburger.

Originally found through a Google search, it was his research of the NextHome franchise that peaked his interest.

“NextHome’s technology is world-class and the paperless platforms offered by the franchise were very impressive,” said Freiburger. “I am environmentally conscious, so anything that reduces our carbon footprint, I am interested in doing.”

“After talking with (NextHome’s Vice President of Sales) Charis Moreno, I knew NextHome was the company I wanted to align my new brokerage with,” added Freiburger. “I’m currently the Vice President of the Salina Multiple Listing Service, so being at the forefront of technology is important to me. NextHome provides that for my brokerage.”

While committed to his business and his clientele, Freiburger still makes time for Salina community service and causes he is passionate about.

Freiburger has served as the chairman for the Salina City Planning Commission, which is responsible for reviewing all residential and commercial development plans in the city. In addition, he is also the liaison for the Salina Zoning Board of Appeals.

Freiburger is very involved in local organizations, such as the United Way, the North Salina Community Development Group, and various art programs. An accomplished musician, Freiburger plays the organ at his church.

Please join us in congratulating Owen and the rest of the team at NextHome Pro Realty on the opening of their second office!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome Horizons opens second office location

NextHome Horizons opens second office location

Kent Swenson
Kent Swenson

Pleasanton, CA — April 12, 2018 – NextHome is proud to announce our newest addition to the franchise, NextHome Horizons. The new brokerage is the second NextHome franchised location opened by real estate broker, Kent Swenson.

The office is the third in the state of Minnesota for the NextHome franchise.

The Staples-based brokerage will service the cities of Staples, Motley, Wadena, Pillager, and the remainder of Todd County.

The brokerage will focus on residential real estate services such as first-time home buyers, investment properties, and property acquisition for rehab and re-sale.

Todd County is home to approximately 25,000 residents. The city of Staples is located approximately 100 miles north of Minneapolis.

After many years in the automotive customer service industry, Swenson moved to the real estate field in 2012. Starting with a nationally recognized real estate franchise, Swenson sold 12 homes in his very first year.

Swenson steadily built his business year over year with particular focus on helping his clients through acquiring investment properties. In addition, Swenson began purchasing properties and flipping them for his own investment portfolio.

“By understanding the needs of those looking for investment properties, I can help evaluate these opportunities,” said Swenson.

Even though he found success in selling real estate, Swenson became disenchanted with the lack of resources provided by the brokerage that he chose to affiliate with.

Frustrated with the lack of options for real estate companies, Swenson felt it was the right time to open his own brokerage.

“I found NextHome when I was searching for real estate franchises,” recalled Swenson. “After seeing the signage and branding for the very first time, I loved the look and feel of what the company had to offer. Once I was able to find out more about what the company provided franchisees, I was in.”

“With the success we saw in our first year under the NextHome brand, it made a lot of sense to expand into Staples with a branch location,” added Swenson.

In 2018, Swenson is looking forward to getting more involved in the real estate community. He is a supporter of the National Association of REALTORS® efforts in raising money for the REALTOR® Political Action Committee (RPAC). This committee was formed in order to support candidates who look to protect home ownership rights for all citizens.

When not selling real estate, Swenson spends time with his wife of nine years, Sarah, and their four children – sons, Kruze (6 years old) and Breck (4) and twin daughters, McKenna and Aria (2).

The Swensons enjoy time on Gull Lake where you’ll find them boating and fishing.

Please join us in welcoming Kent and the rest of his team at NextHome Horizons for the opening of their new NextHome branch office!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome North Valley Realty opens in Chico, California

NextHome North Valley Realty opens in Chico, California

Jacob Darr (left) and Casey Smyth
Jacob Darr (left) and Casey Smyth

Pleasanton, CA — April 10, 2018 — NextHome is proud to announce our newest addition to the franchise, NextHome North Valley Realty. The brokerage represents the 55th location opened in the state of California for the NextHome franchise.

Based in Chico, the company will be owned and operated by business partners Jacob Darr and Casey Smyth. Their brokerage will provide real estate services such as single-family residential sales, first-time home buyers, investment, luxury, multi-family properties, and land sales to the communities of Chico, Paradise, Durham, Magalia, Forest Ranch, Orland, and the remainder of Butte County.

Located 90 miles north of Sacramento, Chico is the most populated city in all of Butte County with more than 85,000 residents.

Both in real estate since 2014, Jacob and Casey have known each other since college. They first met at Chico State University where Jacob’s girlfriend (now wife) Morgan and Casey’s girlfriend (now wife) Kelli introduced the two men to each other.

After graduating college, Casey started as a member of the Cory Meyer Home Selling Team in Chico. Jacob started around the same time as an agent with a nationally franchised brokerage in Chico.

While working at separate companies, the men remained friends – each building their own exceptional business.

Casey grew and was able to create his own business separate of the team. He and Kelli formed their own team – The Smyth Home Selling Team. Growing quickly, they added a Buyer’s Agent, Ivy Lenahan. In 2017, the team sold 62 transaction sides, putting them squarely at the top of the team rankings for the area.

Jacob had a successful 2017 as well, selling 36 homes as a single agent.

Seeing success in their own methods, Jacob and Casey saw an opportunity to come together and start their own brokerage.

“We self-built our businesses,” said Casey. “Knowing this, we wanted to reinvest in our own resources rather than waiting for our companies to incorporate the technology and services we needed to grow.”

“What we really liked about NextHome is the new and fresh approach the company took in today’s real estate landscape,” added Jacob. “We believe that it’s a world of ‘adapt or die’ and that the technology and marketing NextHome offers is exactly what is needed to succeed in 2018 and beyond.”

Outside of real estate, both Jacob and Casey are about to become first-time fathers.

Jacob and Morgan are excited about having Oliver, their son due May 31st, 2018. The Darrs have been married for three years and enjoy hiking and all outdoor activities.

Casey and Kelli are expecting their baby boy, Cooper, due July 1st, 2018. Also married for the past three years, the Smyths like to snowboard, exercise and hike.

Please join us in congratulating Casey, Jacob, Kelli, Morgan, and the rest of the team at NextHome North Valley Realty on the opening of their brand new NextHome office in Chico, CA!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

The NextHome franchise expands in North Carolina

The NextHome franchise expands in North Carolina

Anyiesa (AJ) Johnson
Anyiesa (AJ) Johnson

Pleasanton, CA — April 5, 2018 — NextHome is proud to announce our newest addition to the franchise, NextHome Overflow Realty Group. The brokerage represents the 12th location opened in the state of North Carolina for the NextHome franchise.

Based in Pineville, the company will be owned and operated by real estate broker Anyiesa (AJ) Johnson. Her brokerage will provide real estate services such as single-family residential sales, first-time home buyers, investment, luxury, multi-family properties, land sales, and commercial tenant representation services to the North Carolina communities of Union, Gaston, Cabarrus, and Mecklenburg counties. The brokerage will also service areas on the South Carolina side in York and Lancaster counties.

Located 15 miles south of Charlotte, Pineville is a suburban town of nearly 8,000 residents.

AJ started her real estate career in 2005 in St. Louis, Missouri. During her first two years of selling real estate, she worked for two firms – Prudential Properties and William French Buyers Agency.

In 2007, she relocated to Northwest Arkansas with her husband, Reginald. As a labor employment attorney, Reginald represents large companies such as Tyson Foods, Family Dollar, and Signet Jewelers.

After settling down in Arkansas, AJ began working as a commercial property manager with Colliers International.

When the couple had to relocate again in 2010, they moved to Charlotte, NC. AJ continued on as a commercial property manager – this time with Lincoln Harris Commercial.

After five years in North Carolina working exclusively with commercial clients, AJ diversified her services in 2015 by offering residential real estate representation. A year later, she opened her residential brokerage Overflow Realty.

2017 was a successful year in residential real estate, as AJ hit her career high in both transactions closed and volume sold. With a new focus in adding talented agents to her brokerage, she looked to find a real estate franchise that best suited her needs as a broker.

“I originally wasn’t thinking about franchising,” recalled AJ. “But after seeing what NextHome could offer – branding, technology, and marketing all packaged in an affordable way – I was sold on the company.”

AJ describes her vision for NextHome Overflow Realty Group as a company with “quality agents with a heart to serve that build relationships where selling the home is a byproduct of the service.”

When not selling real estate, AJ volunteers time for the Parent-Teacher-Student Organization (PTSO) at Cuthbertson High School Executive Board, where she serves as Secretary for the organization.

The Johnsons have been married for 23 years and have two children – daughter Reana (age 19) who is a student at the University of North Carolina and son Ryan (18) who attends the University of Findlay in Ohio.

The couple love to travel and have plans to visit Italy and the South Caribbean before the end of 2018.

Please join us in congratulating AJ and the rest of the team at NextHome Overflow Realty Group on the opening of their brand new NextHome office in Pineville, NC!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHome adds five new office locations in March 2018

NextHome adds five new office locations in March 2018

Pleasanton, CA — April 4, 2018 — NextHome is proud to announce that the franchise has launched five new NextHome franchised locations in the month of March 2018.

March kicked off with a bang as Paul Mychalowych opened his new NextHome office –NextHome City Realty in Birmingham, Michigan. As one of the top producers in the area, Paul will bring his high-volume sales business to the NextHome franchise.

Business partners Pedro Rivera and Angel Pabon launched NextHome My Way in Milwaukee, Wisconsin. The ten-person brokerage made the conversion to NextHome after closing over 100 transactions in 2017. The brokerage specializes in working with Spanish-speaking clients in the Metro Milwaukee area.

In mid-March, Liz Johnson and Fran Freeman opened their new NextHome office – NextHome Salty Dog Realty in Merritt Island, Florida. Specializing in coastal and second home properties, Liz and Fran will focus on selling in Cocoa Beach, Cocoa, Rockledge, Melbourne, Satellite Beach, and the remainder of Brevard County.

Oklahoma was the next stop in NextHome’s national expansion as Carolyn Little opened the doors at NextHome Simply Real Estate in Noble, OK. The second-generation REALTOR® and Broker, Carolyn brings nearly 40 years of real estate knowledge and experience to NextHome.

Finally, March ended strong with the opening of NextHome East Bay Group in Pittsburg, California. The Northern California brokerage will be owned and operated by business partners Michael Bardales and Chris Strange. The company will service all of Contra Costa, Berkeley, and Alameda Counties.

The NextHome franchise is proud to announce 25 new offices opened since the beginning of 2018.

Which just leaves one question…

#WhosNext?

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHome opens office in Ann Arbor, Michigan

NextHome opens office in Ann Arbor, Michigan

Kelly Boyd (left) and DJ Kaufman
Kelly Boyd (left) and DJ Kaufman

Pleasanton, CA — April 3, 2018 — NextHome is proud to announce our newest addition to the franchise, NextHome Victors. The brokerage represents the eighth location opened in the state of Michigan for the NextHome franchise.

Based in Ann Arbor, the company will be owned and operated by business partners Kelly Boyd and DJ Kaufman.

The brokerage will provide real estate services such as single-family residential sales, first-time home buyers, investment, luxury, multi-family properties, and REO/foreclosure services to the communities of Ann Arbor, Saline, Dexter, Chelsea, Ypsilanti, South Lyon, and the remainder of Washtenaw, Livingston, Wayne, and Jackson counties.

Ann Arbor is home to nearly 115,000 residents, making it the sixth-most populated city in the state of Michigan. The city is home to the University of Michigan, which employs approximately 30,000 people.

Originally from Michigan, DJ moved to Fort Lauderdale, Florida in 2006 to explore project management opportunities. His family had always invested in real estate and he wanted to take his experience and see what positions were available in the Florida housing market. It was there that he met his future fiancé, Christina, in 2010.

The couple moved to Christina’s hometown of Gainesville, Florida where they relocated for her career at the University of Florida hospital.

Now living in Gainesville, DJ moved away from project development and started his career on the sales side as a REALTOR® in 2012 with Watson Realty.

As a brand-new agent, he sold 11 homes in his first year and grew his business to close over 70 transactions in 2013.

When Christina had an opportunity to work in the pediatric cardiology at the University of Michigan, the couple moved back in 2017 and DJ continued his high level of real estate home sales.

Born in Detroit and a long-time resident of Ann Arbor, Kelly started his real estate career in 2015 after 20+ years in the animal health industry. As one of the top salespeople for the Fort Dodge Animal Health company, he decided to get into real estate and use his exceptional sales skills to help buyers find their dream home.

Loving the idea of being a resource to the community, Kelly always appreciated the small business approach of staying local and providing high-knowledge, high-touch real estate service.

Working for Keller Williams in Ann Arbor, Kelly build a solid real estate sales business in a very short amount of time.

DJ crossed paths with Kelly in 2017 when he moved back to Michigan and began looking for a brokerage to align with.

“From the moment that I met DJ, I found him to be smart, articulate and a well-presented professional,” recalled Kelly.

“I was at ease talking to Kelly,” added DJ. “He was personable, honest and we really clicked.”

When the two began discussing the opportunity of working together and starting their own brokerage, DJ remembered a real estate company that he thought would be a perfect franchise model to affiliate with.

“I happen to be friends with (NextHome’s VP of Business Development) Imran Poladi,” said DJ. “I met him right before the leadership team created the NextHome franchise in 2014. I got to watch first-hand how the company formed and grew to be the exceptional company it is today.”

“I love the way NextHome brings technology to the local market,” said Kelly. “I would describe it as invigorating technology with old school values.”

“It really is the way real ought to be,” he added.

Kelly describes NextHome Victors as a “brokerage that surprises our team members and their families with uncommon levels of service before, during, and after the transaction.”

When not selling real estate, both men love spending time with their families.

DJ and Christina have a seven-year-old son, Treyton, who is involved in all sports – including their favorite, soccer.

Kelly and his wife of 26 years, Lea, have two daughters – Stephanie (age 22) who is a pre-school teacher, and Bridget (20) who is a student at Hillsdale College. The Boyds love to travel and will be visiting the beautiful state of Wyoming in summer of 2018.

Please join us in congratulating Kelly, DJ and the rest of the team at NextHome Victors on the opening of their brand new NextHome office in Ann Arbor, MI!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHome East Bay Group is the newest NextHome franchisee

NextHome East Bay Group is the newest NextHome franchisee

Michael Bardales (left) and Chris Strange
Michael Bardales (left) and Chris Strange

Pleasanton, CA — March 30, 2018 — NextHome is proud to announce our newest addition to the franchise, NextHome East Bay Group. The brokerage represents the 54th location opened in the state of California for the NextHome franchise.

Based in Pittsburg, the company will be owned and operated by business partners Michael Bardales and Chris Strange. Strange will serve as the Chief Executive Officer and will handle all sales related activities for the brokerage. Bardales will serve as the Chief Operating Officer and be in charge of all technology and day-to-day operations for the company.

The brokerage will provide real estate services such as single-family residential sales, first-time home buyers, investment, luxury, new construction, and relocation property services to the communities of Pittsburg, Antioch, Concord, Oakland, Alameda, Berkeley and the remainder of Contra Costa and Alameda counties.

Pittsburg is located one hour west of San Francisco and is home to just over 65,000 residents.

Bardales started in the real estate space in 2004 as an in-house lender for a local franchised real estate office. Over the next six years, Bardales built a significant mortgage business. In 2010, he made the move to loan officer for a local independent real estate brokerage.

In 2013, Bardales opened Total Real Estate – a brokerage that featured both mortgage and real estate under one roof.

That same year, Bardales met Strange at a local National Association of Hispanic Real Estate Professionals (NAHREP) event. Finding commonality in business acumen and professional goals, Strange began working with Bardales on various real estate transactions.

In 2014, the partners closed 20 transactions. Just one year later, Bardales and Strange opened a physical office in Oakland and took on eight additional agents. Soon after, they opened a second office in Pittsburg.

In 2017, they wanted to provide better technology and services for their agents. After searching for the right franchise fit, all roads led back to NextHome.

“Even though Chris and I did 40 deals for about $25 million in volume, we still wanted to improve our company’s service for our clients,” said Bardales. “Partnering with NextHome helps us reach that goal.”

“The difference in our brokerage is that we are all about helping an agent build their career,” he added.

Bardales doesn’t just put efforts into sales and the brokerage, but in his community as well. He volunteers at Montera Middle School in Oakland in various events such as the Annual Fall Fest and the “Dad’s Club” – a group of parents who donate time into fundraisers throughout the year.

Bardales currently serves as the 2018 Vice Chair for the Contra Costa Association of REALTORS®.

Both Strange and Bardales are proud husbands and fathers and enjoy time off with their families.

Bardales has been married to his high-school sweetheart, Jennifer, for the past 20 years. The couple have three children – Isabella (age 14), Elizabeth (13), and Marcello (11).

Strange and his wife of 15 years, Jacqueline, have four children – Angie, Quinten, Emilio, and Antonio.

Please join us in congratulating Michael, Chris and the rest of the team at NextHome East Bay Group on the opening of their brand new NextHome office in Pittsburg, CA!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.