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The NextHome franchise opens office in Clackamas, Oregon

The NextHome franchise opens office in Clackamas, Oregon

Heidi and Ben Andrews
Heidi and Ben Andrews

Pleasanton, CA — November 21, 2017 NextHome is proud to announce our newest addition to the franchise, NextHome Willamette Realty. This new brokerage represents the seventh office location opened in Oregon by the NextHome franchise.

The Clackamas-based brokerage will be owned and operated by 14-year real estate veteran and top producing broker, Ben Andrews. The second-generation REALTOR® will lead the office of 15 agents. NextHome Willamette Realty will provide real estate services such as first-time buyer, investor, multi-family, land, luxury and traditional single-family sales to the areas of Clackamas, Happy Valley, Lake Oswego, Gresham, Beaverton, and the surrounding Portland Metropolitan area.

Clackamas is a small town located on the eastern border of the city of Portland. The Portland Metropolitan area is home to more than 2.4 million residents and is one of the largest metropolitan areas on the west coast.

In 1999, Andrews’ parents and brother started Willamette Realty. As a family owned brokerage, the company grew to over 40+ agents.

As a graduate of University of Oregon, Andrews spent six years as a professional track runner specializing in the mile. Once he decided the time was right to retire, he joined his family in the real estate business.

In 2003, Andrews and his girlfriend at the time (and wife today) Heidi, started as REALTORS® with Willamette Realty. While they built a solid real estate business, it was when they developed their hyper-local focused website, www.PearlDistrict.com that the business really started taking off.

“We put a lot of effort into our website to be the community resource for all things Pearl District here in Portland,” said Andrews. “We saw the business go from $3 million in volume annually to nearly $10 million a year in sales.”

In 2010, the Andrews had their first child, Henry, and that changed a lot for the couple and their business focus.

“Instead of going out and constantly getting new business, we really changed our focus to building our business by referral,” recalls Andrews. “2012 was a year that changed everything for us.”

In 2012, the couple sold more than $18 million in volume.

“We hired a coach, started putting systems in place, and six years later, this process has allowed us to increase our business, yet take more time to be home with our son,” added Andrews.

This year to date, the Ben Andrews Team sold more than 150 homes and are on pace to sell more than $60 million in volume.

Finding NextHome through a mutual friend and business colleague, Sean Hackney who is the broker/owner of NextHome Northwest Living, Andrews knew it was time to start his own brokerage with the franchise.

“The company was everything I was looking for in a real estate brand,” said Andrews. “From the marketing, to the look and feel of the branding, to the high-level technology… We couldn’t be happier to be a part of NextHome.”

Please join us in welcoming Ben, Heidi and the rest of the team at NextHome Willamette Realty to the NextHome family!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

How Real Estate Agents can Capitalize on Big Data for Big Results

How Real Estate Agents can Capitalize on Big Data for Big Results

Simple ways predictive analytics can boost your bottom line

Big data powers predictive analytics. As the field grows, these massive data sets propel some of the biggest companies in new, unexpected ways. Netflix reports it saves $1 billion each year by optimizing the predictive engine that recommends content and programming to its customers. Google Translate’s reputation is nearly bulletproof now that its predictive algorithm has been retrained to translate in contextual sentences. Airbnb hosts see a fourfold increase in occupancy rates when they set a rental price within 5 percent of the company’s recommended rate.In short, big companies use big data to make big waves. But what does that have to do with your relatively small real estate business?The truth is that big data isn’t just for big companies — and leveraging predictive technology doesn’t mean you have to scrap your current business model for something built in a hacker lab. Predictive products can help agents optimize nearly everything from mailers and marketing to cold calls and conversational outreach.Here are four ways you can tweak your business (and boost your bottom line) using real estate predictive analytics.

Double your impact in half the time and money

When you send mailers to an entire ZIP code, your marketing costs skyrocket and messaging tends to suffer.

When you narrow your target audience down to just the 10 or 20 percent of your farm most likely to sell this year, you’ll see better results because you’re able to send the right message, at the right time, to the right people: the marketing trifecta.

The hundreds of dollars you’ll save on mailers that never make it past the front door and online ads that never get clicked is icing on the cake.

Don’t just make contact – make a connection

Your prospects can tell when they’re on the communication conveyor belt. They won’t remember or hire you if you can’t initiate a casual, earnest conversation.

With predictive analytics, you don’t just get a list of likely sellers. You get deep insights into why and when people might be ready to list.

This means that you can naturally steer the conversation toward their potential reasons for selling, then reinforce your value as the agent who can meet their needs. The result? Real conversations with real sellers ready for on-point advice on listing their homes.

Boost your confidence because you’ll hear “no” less often

Farming often requires cold calls and knocking on doors — two activities that most agents abhor or ignore altogether. But there’s a stark difference between contacting an entire subdivision where 90 percent of the residents have no plans to move and initiating a conversation with the 10 percent of homeowners most likely to list.

When working with data-backed predictions, agents have higher confidence, as
they experience more receptive responses (and fewer curse words).

Beat other agents to the door

Losing business to competing agents? Predictive analytics can also reverse that trend by unveiling seller signals that other agents can’t see.

As other agents and teams robo-dial the entire neighborhood, you could be well on your way to securing listing presentations for the next crop of local sellers.

For more helpful tips, visit the SmartZip blog.

The NextHome franchise opens office in Wichita, Kansas

The NextHome franchise opens office in Wichita, Kansas

Brian JohnsonPleasanton, CA — November 15, 2017 NextHome is proud to announce our newest addition to the franchise, NextHome Innovators. This new brokerage is the represents the fourth office location opened in Kansas by the NextHome franchise.

The Wichita-based brokerage will be owned and operated by 20-year real estate veteran, Brian Johnson. The office will provide real estate services such as first-time buyer, investor, multi-family, land, foreclosure and traditional single-family sales to the areas of Andover, Derby, Maize, Goddard and the entire Wichita Metropolitan area.

As a graduate of Wichita State University, Johnson started his real estate career right after college. In August of 1998, he began selling in his hometown of Wichita, working for Coldwell Banker for nearly four years.

In 2002, he made the move to RE/MAX and steadily built his business year-over-year, seeing over 100 transactions closed annually.

In 2011, Johnson was promoted to Supervising Broker for the brokerage. Even while managing and leading 20+ agents at the company, Johnson’s business systems he had put in place allowed him to still close over 75 transactions a year.

In early 2017, Johnson wanted to take his leadership to another level. He wanted to still lead and help agents succeed, but at his own brokerage.

“As I was researching the different companies that I could potentially franchise with, when I ran across NextHome,” recalls Johnson. “The company was all about thinking ahead of the competition and was future-facing. NextHome is changing the game and I wanted to be a part of an innovative and unique company.”

Johnson says that NextHome Innovators will be focused on world-class client services through their three pillars: Integrity, Professionalism, and Accountability.

“If we focus real estate knowledge through our three core values of Integrity, Professionalism, and Accountability, the business will be there,” said Johnson.

When not selling real estate, Johnson spends time with family. Johnson and his wife of 12 years, Christine, have two children – son, Ashton (age 9) and daughter, Camille (age 6). You’ll often find the Johnsons proudly involved in their children’s sport interests. Ashton is into soccer, while Camille is a gymnast.

Please join us in welcoming Brian and the rest of the team at NextHome Innovators to the NextHome family!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHome Modern Market opens third office

NextHome Modern Market opens third office

Clare & Scott LeForce
Clare & Scott LeForce

Pleasanton, CA — November 9, 2017 NextHome is proud to announce our newest addition to the franchise, NextHome Modern Market – Discovery Bay Branch. This new brokerage represents the 49th office location opened in California by the NextHome franchise.

The Discovery Bay-based brokerage will be owned and operated by Scott and Clare LeForce. Clare will head up the entire sales division for the brokerage, while Scott will handle all marketing for the company and the day-to-day operations of the company. They will be joined in leadership by the branch office manager, Doreen Covarelli. This is the third NextHome Modern Market office opened by the LeForces.

NextHome Modern Market will service the entire Contra Costa and Alameda Counties.  The company will provide many different residential services for both buyers and sellers such as first-time home buyers, investor purchases, move-up buyers, luxury sales, land sales, and multi-family properties.

Located 60 miles east of San Francisco, Discovery Bay is a waterfront community built on a network of man-made lakes surrounded by freshwater. With a population of 14,000 residents, the community features its own golf course and many of the homes have private docks with access to the Sacramento-San Joaquin River Delta.

Starting her real estate career in the mortgage industry in 1989, Clare worked for Western Colonial Mortgage. Over the next five years, she grew her business to be one of the top loan officers in the area. Although successful, Clare found herself wanting to move to the sales side of the business to align with her passion of helping people purchase the home.

“One of the best things I could have ever done for my career was to have started in mortgage first,” recalls Clare. “Having the full understanding of the finance side of the business really allowed me to have a significant advantage when it came to helping buyers understand the full process of purchasing a home.”

In 1995, Clare started as a REALTOR® with Realty World – Corral Hollow in Tracy, CA. She built a business that grew to the point where she needed more than just herself to handle the volume.

She started her team (The C.A.R.E. Team) which sold more than $25 million annually. Clare was recognized as one of the top selling REALTORS® in the entire San Joaquin Valley.

“Our team worked extremely hard to help as many families as possible,” recalls Clare. “I could not have done it without their help and dedication.”

In 2001, Clare opened her own brokerage – Realty World – Providence based out of Tracy, CA. In addition to traditional sales, she built relationships with various national banks who were in need of help to sell their foreclosed properties.

With the San Joaquin Valley being one of the hardest hit areas of the nation during the recession of 2007 – 2011, Clare and her team sold more than 100 homes annually during that period.

“It was very difficult to see so many of our residents being displaced at that time,” said Clare. “But it also did allow many first-time home buyers to purchase properties at an affordable price. Many of these buyers we helped during those years are still homeowners today.”

In 2009, Clare and Scott expanded to a second location in Discovery Bay, CA to service the Contra Costa County area, as well.

After 15 years in the Central Valley of California, Scott and Clare relocated to Scottsdale in 2016. Continuing to own and run their business in California, the ability to open an office in Scottsdale was too good of an opportunity to pass up.

“When Scott and I decided where we wanted to relocate to, we wanted a place that fit our lifestyle,” said Clare. “With the great weather, the community culture, proximity to an international, and so many things to do in Scottsdale, it was an easy choice.”

“When we moved here, it made so much sense for me to continue to sell real estate – especially in an area we have fallen in live with. Real estate is in my blood and I just love helping people find their perfect place to live.”

Please join us in welcoming Scott, Clare, and the rest of the team at NextHome Modern Market – Discovery Bay Branch to the NextHome family!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

The NextHome franchise launches office in Tracy, CA

The NextHome franchise launches office in Tracy, CA

Clare & Scott LeForce
Clare & Scott LeForce

Pleasanton, CA — November 8, 2017 NextHome is proud to announce our newest addition to the franchise, NextHome Modern Market – Tracy Branch. This new brokerage is the 48th office location opened in California by the NextHome franchise.

The Tracy-based brokerage will be owned and operated by Scott and Clare LeForce. Clare will head up the entire sales division for the brokerage, while Scott will handle all marketing for the company and the day-to-day operations of the company. This is the second NextHome Modern Market office opened by the LeForces.

NextHome Modern Market will service the cities of Tracy, Stockton, Modesto, Manteca, Lathrop and the remainder of the San Joaquin and Stanislaus Counties. The company will provide many different residential services for both buyers and sellers such as first-time home buyers, investor purchases, move-up buyers, luxury sales, land sales, and multi-family properties.

Tracy is home to approximately 90,000 residents and is the second most populated city in San Joaquin County. The city is a popular place to live due to its close proximity to the Bay Area and relatively affordable housing in comparison to homes closer to Silicon Valley.

Starting her real estate career in the mortgage industry in 1989, Clare worked for Western Colonial Mortgage. Over the next five years, she grew her business to be one of the top loan officers in the area. Although successful, Clare found herself wanting to move to the sales side of the business to align with her passion of helping people purchase the home.

“One of the best things I could have ever done for my career was to have started in mortgage first,” recalls Clare. “Having the full understanding of the finance side of the business really allowed me to have a significant advantage when it came to helping buyers understand the full process of purchasing a home.”

In 1995, Clare started as a REALTOR® with Realty World – Corral Hollow in Tracy, CA. She built a business that grew to the point where she needed more than just herself to handle the volume.

She started her team (The C.A.R.E. Team) which sold more than $25 million annually. Clare was recognized as one of the top selling REALTORS® in the entire San Joaquin Valley.

“Our team worked extremely hard to help as many families as possible,” recalls Clare. “I could not have done it without their help and dedication.”

In 2001, Clare opened her own brokerage – Realty World – Providence based out of Tracy, CA. In addition to traditional sales, she built relationships with various national banks who were in need of help to sell their foreclosed properties.

With the San Joaquin Valley being one of the hardest hit areas of the nation during the recession of 2007 – 2011, Clare and her team sold more than 100 homes annually during that period.

“It was very difficult to see so many of our residents being displaced at that time,” said Clare. “But it also did allow many first-time home buyers to purchase properties at an affordable price. Many of these buyers we helped during those years are still homeowners today.”

In 2009, Clare and Scott expanded to a second location in Discovery Bay, CA to service the Contra Costa County area, as well.

After 15 years in the Central Valley of California, Scott and Clare relocated to Scottsdale in 2016. Continuing to own and run their business in California, the ability to open an office in Scottsdale was too good of an opportunity to pass up.

“When Scott and I decided where we wanted to relocate to, we wanted a place that fit our lifestyle,” said Clare. “With the great weather, the community culture, proximity to an international, and so many things to do in Scottsdale, it was an easy choice.”

“When we moved here, it made so much sense for me to continue to sell real estate – especially in an area we have fallen in live with. Real estate is in my blood and I just love helping people find their perfect place to live.”

Please join us in welcoming Scott, Clare, and the rest of the team at NextHome Modern Market – Tracy Branch to the NextHome family!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

The NextHome franchise expands in Scottsdale, Arizona

The NextHome franchise expands in Scottsdale, Arizona

Clare & Scott LeForce
Clare & Scott LeForce

Pleasanton, CA — November 7, 2017 NextHome is proud to announce our newest addition to the franchise, NextHome Modern Market. This new brokerage represents the fifth office location opened in Arizona by the NextHome franchise.

The Scottsdale area-based brokerage will be owned and operated by Scott and Clare LeForce. Clare will head up the entire sales division for the brokerage, while Scott will handle all marketing for the company and the day-to-day operations of the company.

NextHome Modern Market will service the cities of Scottsdale, Carefree, Cave Creek, and the remainder of the Phoenix metropolitan area – which is home to nearly 1.7 million residents. The company will provide many different residential services for both buyers and sellers such as first-time home buyers, investor purchases, move-up buyers, luxury sales, land sales, and multi-family properties.

This is the first of three NextHome offices opened by the LeForces. Two more upcoming locations will be announced in the Northern California area.

Scottsdale is located 30 minutes east of Phoenix and home to approximately 250,000 residents. With over 7.5 million people coming to visit the Scottsdale area annually, the city ranks as one of the most popular travel destinations in the Southwest United States.

Starting her real estate career in the mortgage industry in 1989, Clare worked for Western Colonial Mortgage. Over the next five years, she grew her business to be one of the top loan officers in the area. Although successful, Clare found herself wanting to move to the sales side of the business to align with her passion of helping people purchase the home.

“One of the best things I could have ever done for my career was to have started in mortgage first,” recalls Clare. “Having the full understanding of the finance side of the business really allowed me to have a significant advantage when it came to helping buyers understand the full process of purchasing a home.”

In 1995, Clare started as a REALTOR® with Realty World – Corral Hollow in Tracy, CA. She built a business that grew to the point where she needed more than just herself to handle the volume.

She started her team, The C.A.R.E. Team, which sold more than $25 million annually. Clare was recognized as one of the top selling REALTORS® in the entire San Joaquin Valley.

“Our team worked extremely hard to help as many families as possible,” recalls Clare. “I could not have done it without their help and dedication.”

In 2001, Clare opened her own brokerage, Realty World – Providence based out of Tracy, CA. In addition to traditional sales, she built relationships with various national banks who needed help selling their foreclosed properties.

With the San Joaquin Valley being one of the hardest hit areas of the nation during the recession of 2007 – 2011, Clare and her team sold more than 100 homes annually during that period.

“It was very difficult to see so many of our residents being displaced at that time,” said Clare. “But it also did allow many first-time home buyers to purchase properties at an affordable price. Many of these buyers we helped during those years are still homeowners today.”

In 2009, Clare and Scott expanded to a second location in Discovery Bay, CA to service the Contra Costa County area, as well.

After 15 years in the Central Valley of California, Scott and Clare relocated to Scottsdale in 2016. Continuing to own and run their business in California, the ability to open an office in Scottsdale was too good of an opportunity to pass up.

“When Scott and I decided where we wanted to relocate to, we wanted a place that fit our lifestyle,” said Clare. “With the great weather, the community culture, proximity to an international airport, and so many things to do in Scottsdale, it was an easy choice.”

“When we moved here, it made so much sense for me to continue to sell real estate – especially in an area we have fallen in love with. Real estate is in my blood and I just love helping people find their perfect place to live,” added Clare.

Please join us in welcoming Scott, Clare, and the rest of the team at NextHome Modern Market to the NextHome family!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHome Select opens in the Sacramento Region

NextHome Select opens in the Sacramento Region

Jason and Tiffany Lewis
Jason and Tiffany Lewis

Pleasanton, CA — November 3, 2017 NextHome is proud to announce our newest addition to the franchise, NextHome Select. This new brokerage is the 47th office location opened in California by the NextHome franchise.

The Sacramento area-based brokerage will be owned and operated by veteran real estate broker, Jason Lewis. He will be joined on the leadership team by his wife and business partner, Tiffany. Jason will handle all aspects of sales and the day-to-day operations of the brokerage, while Tiffany will handle all back-office responsibilities, including setting appointments, contract administration, and lead generation.

NextHome Select will service the counties of Sacramento, Placer, El Dorado and Yolo. The company will provide many different residential services for both buyers and sellers such as first-time home buyers, investor purchases, move-up buyers, luxury sales, and multi-family properties.

As a second-generation real estate professional, Jason worked under the supervision of his father, Herman Lewis. As the owner of Herman Lewis Architect, Jason’s father built the largest home building company in the Sacramento Region. Starting in 1991, Jason worked alongside Herman for nearly a decade, building large custom homes throughout Sacramento County. In the early 2000’s, Jason made the move to Hawaii and began his own successful building company on the island of Kona.

In 2003, Jason returned to Sacramento and attained his California General Contractor’s License. Having the knowledge of building a house from the ground up, in addition to the sales process of selling the finished home, Jason feels that provides his clients a unique experience.

“I was fortunate enough to be involved in a business where I was able to learn everything about a home – from the foundation to the final sale,” said Jason. “I feel that having the experience and knowledge to be able to give trusted advice to my clients is a unique benefit when it comes to working with our team.”

In 2008, Jason opened Brock Realty (which later became Realty World – Gold), where over the next nine years, the company saw sales in excess of $10 million annually.

As NextHome Select, Jason and Tiffany look to represent buyers and sellers with their unique team approach where clients will be provided first-class service by two professionals instead of a single agent.

When not working, the Lewis’ focus on family. Jason has a daughter, Jenna (age 17) and the couple have a 2-year old daughter, Kaylin. With a due date of April 25, 2018, the couple are expecting their second child together.

Please join us in welcoming Jason, Tiffany and the rest of the team at NextHome Select to the NextHome family!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHome Rocky Mountain Realty & Rentals opens second location

NextHome Rocky Mountain Realty & Rentals opens second location

Britney Chaisson & Rick Riojas
Britney Chaisson & Rick Riojas

Pleasanton, CA — November 1, 2017 NextHome is proud to announce our newest addition to the franchise, NextHome Rocky Mountain Realty & Rentals (Branch location). This new brokerage is the second location opened by NextHome Rocky Mountain Realty & Rentals.

The office represents the ninth franchise location opened by the NextHome franchise in the state of Colorado.

The Pagosa Springs-based brokerage will be owned and operated by Britney Chaisson and her husband/business partner, Rick Riojas. The company will provide residential real estate services to the counties of Archuleta, La Plata, Mineral, Rio Grande, Alamosa, Conejos, and Costilla.

The town of Pagosa Springs is located 45 minutes west of the city of Durango and is home to approximately 2,000 residents.

After opening their first NextHome brokerage one year ago, Chaisson and Riojas found it was the right time to open a second location in downtown Pagosa Springs.

“We saw tremendous growth of our business in our first year as NextHome Rocky Mountain Realty & Rentals,” said Riojas. “So much so, that our brokerage tripled in size from when we started. By the end of November 2017, I fully expect to see us at 10-12 agents.”

Riojas spotlights Chaisson’s relationship-building approach to being the main reason for the company’s success.

“I’m so proud of how Britney has created an environment of support for our agents and for our community,” said Riojas. “With more than 50 homes sold in the past 12 months, our brokerage has been gaining market share and I know our culture is one of the driving forces of that growth.”

Originally from Orange County, California, Chaisson has been in the real estate industry for nearly 20 years – primarily on the mortgage side.

Starting her career with Ditech Mortgage in 1996. Chaisson worked for the company for four years before moving to Countrywide Mortgage. During her years with Countrywide, she was promoted to Assistant Vice President of the Processing Department, overseeing the national processing of loans.

“While I enjoyed my time as an executive, the schedule required was something I wasn’t interested in doing,” said Chaisson. “It allowed Rick and I to consider our options. We felt it was the right time to relocate and start our own business.”

In 2003, the couple moved to Riverside, CA where they opened their own company, Home Quarters. The company provided services such as mobile notary and broker processing of loans. In four years, they were able to grow a successful and thriving business.

Until the downturn happened.

In 2007, the nation experienced one of the largest financial freefalls in United States history. Home Quarters was one of the business casualties during the recession.

With the financial crisis in full swing nationally, the couple re-grouped and relocated once again. Now parents of a daughter, Trinity, the couple decided to move to Colorado in 2011 to live in an area that made sense for their family.

Riojas began working for Wyndham Resorts where he helped sell resort properties for vacationers of Colorado. With her husband working in the vacation market of real estate, Chaisson got her real estate license and began working with a local, top producing real estate agent.

“I worked alongside one of the top agents in our market for three years,” recalls Chaisson. “I was able to learn so much about not only resale properties, but distressed properties as well. When it was time for her to retire, I felt very confident to go out on my own.”

Seeing an opportunity to run a brokerage, Chaisson looked for a franchise partner that would take her business to the next level.

“I spent quite a bit of time researching franchise models,” said Chaisson. “Once I went to NextHome.com and saw all the tools and systems provided by the franchise, as well as the look and feel of the brand, I was 100% certain about affiliating with the company.”

When not working, Chaisson and Riojas enjoy the natural wonders of Colorado. Taking advantage of the six lakes in the Pagosa Springs area, they love to go tubing and fishing with their daughter. An accomplished musician, you’ll find Riojas playing alongside his band members when he isn’t selling real estate.

Please join us in congratulating Britney, Rick, and the rest of the team at NextHome Rocky Mountain Realty & Rentals on their new NextHome location!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHome opens first franchised office in Arkansas

NextHome opens first franchised office in Arkansas

Wendy Ferguson
Wendy Ferguson

Pleasanton, CA — October 27, 2017 NextHome is proud to announce our newest addition to the franchise, NextHome Local Realty. This brokerage is the first location opened by the NextHome franchise in the state of Arkansas.

NextHome Local Realty will be owned and operated by the husband and wife team of Scott and Wendy Ferguson. Wendy will serve as the managing broker and will handle all aspects of the day-to-day operations of the brokerage. Scott will focus on the marketing and community outreach for their listings.

Based out of Conway, NextHome Local Realty will cover the areas of Vilonia, Conway, Greenbrier, Maumelle, Mayflower and the remainder of Central Arkansas. The company will handle all types of real estate services such as single family residential homes, land, ranches, investment, foreclosure, luxury, and first-time home buyers.

Wendy first started real estate in 2001 after a career in the medical field as a Special Project Coordinator at the Cancer Research Center in Little Rock, AR. As a mother of three children, Wendy entered real estate with the intention of having a successful career she could be proud of as well as a schedule that allowed her to be more present with her children.

“Real estate allowed me to be a problem solver for those in need of real estate services,” said Wendy. “I love being a connector of people and helping solve what issues arise in a real estate transaction.”

As an agent in a local independent brokerage for over eight years, Wendy steadily grew her business to see sales of over 50 transactions annually.

In 2010, Wendy made the move to RE/MAX to increase her marketing presence online through advanced technology.

In 2013, she opened her own brokerage – Arkansas Property Brokers, where she grew the company by adding talented agents to help sell homes in the Conway community.

As a broker of her own company, she emphasized the necessity for education to stay relevant in an ever-evolving real estate climate. It’s that commitment to learning that Wendy says sets the agents at her brokerage apart from the competition.

In 2015, Wendy attended the Zillow Broker Summit in Denver where she had a chance to see NextHome’s CEO, James Dwiggins, speak on stage.

“After seeing James’ vision of where real estate was going, and then hearing what direction NextHome was headed, I thought, ‘That’s exactly what I want for my brokerage’,” recalls Wendy. “The company brings an organic, relationship building approach to the industry and has all the technology I could ever ask for to provide for our agents.”

“With all that the franchise has to offer in an affordable package, it was a simple choice to franchise with NextHome,” added Wendy.

Please join us in welcoming Wendy, Scott, and the rest of the team at NextHome Local Realty to the NextHome family!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

Tips to Attract A-Buyers Who Are Qualified and Motivated

Tips to Attract A-Buyers Who Are Qualified and Motivated

Often real estate professionals spend a lot of time and energy with clients who don’t end up in a transaction. But then along comes a buyer who is ready to go! This article provides a list of things you can do to attract the “A-Buyer.”

When it comes to the current market, there are numerous channels potential buyers can use to connect with real estate professionals. From social media and online real estate databases to traditional open houses, leads can come through a variety of sources. But in keeping with the adage that quantity does not necessarily translate to quality, agents may be all too familiar with the process of following through with prospects that don’t result in sales.

Here are some ways real estate professionals can get the most from their efforts by attracting qualified buyers who are truly motivated to make a purchase.

1. Host agent- and broker-only open houses. One practice that may help produce more desirable returns is for a real estate professional to host an open house that is limited to fellow real estate professionals. This can help streamline the sales process by focusing a real estate professional’s efforts on showing homes to parties with a genuine interest in a property versus curious and casual visitors.

2. Update your MLS listings and require open house RSVPs. Two key details that can help ensure a more successful open house for real estate professionals and brokers are: 1) updating an MLS listing with the time and date of the event; 2) requiring an RSVP for the open house — this will help filter out less-serious parties and lets real estate professionals know how many attendees to prepare for.

3. Focus on a niche market with reliable growth. Another strategy for attracting A-Buyers may be to consider targeted or specialty markets such as relocation referrals. This sector often features buyers who relocate due to opportunities within corporations or government agencies. Since finding housing is top of mind for such people, agents may find them more dedicated and determined when it comes to the purchase of a new home.

4. Consider incentives with a home sale. For leads who are seriously contemplating the purchase of a particular home, offering them additional features like a home warranty plan may help with the buying process. A home warranty plan from AHS® offers valuable advantages once a purchase is completed, including knowing a property has a service plan in place in the event covered repairs or replacements of appliances and home systems are needed.

For more helpful tips, visit the American Home Shield® Home Matters blog