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Successfully Market Your Agency on Social Media

Successfully Market Your Agency on Social Media

Today, hundreds of millions of people, including growing numbers of homebuyers and sellers, are active on social media. For savvy real estate professionals looking to compete in the current marketplace, having a memorable presence on Facebook, Twitter, Instagram, Pinterest and other social channels is crucial.

It’s not just enough to have a few social media accounts. Following best practice tips is key to making the most of these effective online tools — and to building your business both online and in person.

Tips for social media success

So what should realtors do to develop an effective social media presence that contributes to their professional success? Here are some essential do’s and don’ts.

1. Be genuine and personable

One key to keeping current and potential clients interested in your social posts is to maintain a sense of authenticity. Do tout your successes and promotional announcements, but also consider using social platforms to show fun and unique aspects of your business. Does your agency volunteer with community organizations or have interesting team-building events? Images and posts from activities like these can show your involvement beyond the office and the field.

2. Give your clients reasons to like or follow you

Any business can ask for likes or follows. To truly attract the attention and admiration of your fellow social media participants, try giving them reasons to engage with your page. Sharing advice, asking questions, posting polls or showing sneak previews of events like open houses and more can help pique the interest of prospective, current and former clients and give them a reason to do more than just browse your profile.

3. Know your platform

While they share common characteristics, each social media platform also has its own individual benefits and best-use cases.

Facebook, for example, is renowned for having the broadest audience, with over 1.8 billion active monthly users as of 2017. It’s great for posting images and texts as well as engaging current and prospective clients.

Instagram is a well-known destination for sharing and viewing image-based content. Consider using this platform to showcase photos and videos of properties, events and more.

Twitter is the go-to platform for sharing short messages, images and links. Use it to post updates on showings, listings and business.

To connect to American Home Shield® on social media, visit us on FacebookTwitter and Instagram.

For more helpful tips, visit the American Home Shield® Home Matters blog

NextHome Go30 Realty opens in Poland, Ohio

NextHome Go30 Realty opens in Poland, Ohio

(from left to right) Chad Cromer, Dan Dull, and Erin Cromer
(from left to right) Chad Cromer, Dan Dull, and Erin Cromer

Pleasanton, CA— July 26, 2017 NextHome is proud to announce our latest addition to the franchise, NextHome Go30 Realty. The brokerage will represent the third NextHome franchised location opened in the state of Ohio.

The company will be owned and operated by top producers and business partners, Chad Cromer and Dan Dull. Cromer will serve as President for the company, while Dull will be the Broker-of-Record. The leadership team will be joined by Cromer’s wife, Erin Cromer, who serves as the Office Manager.

Based out of the town of Poland, NextHome Go30 Realty will provide residential real estate sales services to various areas such as Poland, Youngstown, Austintown, Boardman, Canfield, New Middletown and the remainder of the greater Youngstown area.

Youngstown is centrally located between Cleveland, Ohio (one hour southeast) and Pittsburgh, Pennsylvania (one hour northwest). The Youngstown metropolitan area is home to over 600,000 residents.

Although the business partners met after they started their respective real estate careers, Chad and Dan started real estate around the same time. In 2003, both men started with GMAC Real Estate in Boardman, Ohio.

Dan came from a background of real estate auctions, while Chad and Erin had formed a successful real estate team. After seeing the strengths of each person and how effectively they could all work together, the trio started working as an official team in late 2003.

As business partners, Dan and Chad handled all of the sales portion of transactions, while Erin handled all back office and administrative parts of the deal. Under this incredibly productive model, the team closed more than 100 transaction sides annually.

“We put in a lot of hard work and hustle in order to meet as many people in our community as possible,” recalls Chad. “We knew that by meeting more people, we could be of service to more buyers and sellers who could use expert real estate advice and service.”

In 2008, the partners left GMAC Real Estate and formed their own brokerage – Community First Real Estate.

“Seeing the growth of our team and how Dan and I provided advice and guidance to other agents at our brokerage, we thought it was the perfect time to branch out on our own and open a real estate company,” said Chad.

The brokerage was a success and the office closed in excess of 200 transactions annually.

Even though the brokerage was very successful, improvement was key. Seeing a need to be at the forefront of technology and having the ability to provide more technology and leverage for their agents, the team joined NextHome in mid-2017.

The name NextHome Go30 Realty is a play off of their listing agreement terms.

“We found that many expiring listing sellers lost trust in listing agents due to unfulfilled promises and a lengthy listing term on their contracts,” said Chad. “We wanted to not only show the seller that we were confident about our listing and negotiating skills, but we backed it up with our exclusive 30-day listing agreement.”

“We feel so confident that we can bring a seller an acceptable offer, we offered a listing agreement that reflected that confidence,” added Chad.

The NextHome Go30 Realty team are involved in the community not just in real estate, but in volunteer work as well.

Chad serves as the Vice President of the Board for the Canfield Athletic Boosters. He is also on the Board for Challenger Community – an organization committed to helping those with mental or physical challenges.

Dan has volunteered in the community for many years, with a focus as a Rotarian and member of the Poland Rotary.

Please join us in welcoming Chad, Dan, Erin and the rest of their team at NextHome Go30 Realty to the NextHome family and congratulating them on their brand new office location!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome Summit Realty opens their third franchised location

NextHome Summit Realty opens their third franchised location

(From left to right) Mark Moussa, Mike Harris, and Robin Barnes
(From left to right) Mark Moussa, Mike Harris, and Robin Barnes

Pleasanton, CA— July 20, 2017 NextHome is proud to announce our newest addition to the franchise, NextHome Summit Realty. This branch location is the third NextHome location for business partners, Mark Moussa and Mike Harris. NextHome Summit Realty opened their first office in Knoxville, Tennessee in August of 2016.

In April 2017, the ownership group opened a branch location in Orlando, Florida. Adding this Franklin branch expands NextHome Summit Realty into its second location in the state of Tennessee.

This location will focus on residential sales, second home sales, investment property sales and luxury home in Davidson and Williamson Counties with a focus on the Greater Nashville metropolitan area.

Robin Barnes will serve as the Branch Manager and Managing Broker for Moussa and Harris. With over 25 years of real estate experience, the business partners are excited to have Barnes leading the way for their new office.

“Robin is a great addition to our team,” said Moussa. “With her extensive knowledge of the Nashville real estate market, she was the natural choice for the leader of our new location.”

With the new location, Moussa feels good about expanding into one of the hottest real estate markets in the nation.

“NextHome Summit Realty is now in Knoxville, Orlando, and now Nashville – three of the most in-demand cities in the United States when it comes to buying a home,” added Moussa.

Moussa, a journalism graduate from the University of Tennessee, started his real estate career in 2014 after 12 years as a business owner of several Verizon stores in Knoxville. He took the business skills needed to succeed in the wireless industry and applied that to his real estate career – creating immediate success in sales.

“I happened to have met a customer who was a successful real estate agent when they used to come into my store,” recalls Moussa. “After asking more about the real estate industry, and sending her a lot of referrals, I felt I could do very well in real estate sales through a lot of my experience as a small business owner.”

In his very first year, Moussa compiled an incredible 32 transactions sides closed. Asked to be the brokerage’s technology director in late 2014, Moussa added the responsibility, but it didn’t take away from his ability to sell.

In 2015, Moussa put his high-level prospecting skills to work and closed 56 transactions in the first six months of 2015 before taking the remainder of the year off to spend time with his three children – daughters Maya (11), Ali (8) and son, Zaen (9).

“Family is so important to me,” said Moussa. “After having a really good first part of the year, I thought it would be best to take the second part of the year and focus on family.”

With his exceptional numbers, Moussa began researching the possibility of opening his own brokerage. A simple Google search led him to NextHome.

“NextHome was the right fit for my business and the team that I am working alongside,” said Moussa. “Knowing what lead generation I need to grow my company, NextHome made so much sense.”

Please join us in congratulating Mark, Mike, Robin and the rest of the team at NextHome Summit Realty in opening their third NextHome office!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

​Four Ways to Rise Above Dangerously Low Inventory This Summer

​Four Ways to Rise Above Dangerously Low Inventory This Summer

If you’re like most real estate agents, you’re staring down an influx of anxious summer buyers who are competing over a major shortage of inventory (and realizing that home price appreciation and sales prices are rising at historically fast rates).

In other words, it’s a great time to represent sellers — if you can find them and get them under contract. Below are four specific ways you can move beyond low inventory to win over seller clients this summer.

1. Focus on how you can achieve their buying goals

Today’s homeowners understand that their house’s value is up and that buyers are competing over top properties. They also know that once they sell their home for top dollar, they’re entering that same rabid buyers’ market… where their money won’t go as far and they could be outbid at any second.

It’s not exactly a motivating scenario for those who hoped to sell and make a tidy profit on their current residence.

As you focus on winning over a listing, pay attention to how much your sellers know about the market. If they seem well-versed on the inventory shortage and spiking home prices, don’t waste your breath with those stats.

Instead, pivot to how you can help them achieve their buying goals. Ask direct questions and then research the best communities (in terms of price, inventory and how fast the market is moving) for them as they enter the buying stage. By showing them that you are focused on their long-term journey out of one home and into the next, you’ll prove that you are worthy of taking on their listing.

2. Don’t miss a chance to promote an active listing

Got a live one? Create a robust promotion plan so you delight your current seller and advance your reputation as a leading local listing agent.

Here are a few ideas for getting started:

  • Send Just Listed and Just Sold postcards to the entire neighborhood or to top-predicted sellers in the area
  • Build a Facebook ad campaign that targets homeowners within 1-2 miles of your listing. Learn how to set up that campaign from conversion expert Chris Smith. Reinforce your value in your Just Sold campaign by mentioning how quickly the listing sold or how much your seller received over asking.
  • Hold a neighborhood open house on a weekday night and make sure the house is staged to perfection. Chat with each neighbor about how long they’ve been in their home and make casual, easy connections about how their home is similar (or even better in some ways) than your listing. If you recommended repairs or specific changes to your listing before it went on the market, talk to the neighbors about your rationale and how it will help the house sell for top dollar. Your goal is to get them thinking about selling… and maybe even feeling competitive about how their house is just as good as the one listed next door.

3. Double down on the new construction market

When there’s low existing inventory, it’s natural to wish you had a better relationship with new construction home developers who are working furiously to match rapidly increasing buyer demand. Spend a few hours a week getting to know local builders and touring their developments — especially those that are in booming neighborhoods in or adjacent to your market area.

Now that the residential construction market has picked up, some builders may be returning to spec homes, which are pre-built and offer a limited number of customizations to the buyer.

Because spec homes can be completed much faster than custom homes they are a great alternative for buyers have tired of low inventory in the existing homes market but can’t afford to wait six months (or more) to build a home from scratch.

By working your way into the new construction market, you can be a terrific local resource for first-time buyers who need better options or repeat buyers who are looking to sell and move up into a newer residence.

4. Swallow your ego and make the call

Remember that really nice buyer you worked with nine years ago? The one you forgot to send a closing gift? Or the one who invited you to their daughter’s grad party… and you forgot to send a gift?

To be more realistic, you may have more than one contact like this. But dig into your CRM to unearth a few past clients you really connected with and wished you’d kept up with over the years. Swallow your pride and do your best to reignite your past friendship without mentioning sales or their seller potential.

Think about the most natural way to contact them, whether it be a phone call, email, Facebook or text message. Then, simply admit the obvious:

“Hi Todd and Sara, it’s Zoe Agent. I was in your neighborhood last week and realized that it’s been way too long — years, in fact! — since we got together. I know the summer is busy but I’d love to take you guys out for dinner or a baseball game sometime this month. Are there any days (or days of the week) that work best for you? I truly hope we can catch up soon!”

Do your best to reach out and get together with one “lost contact” each month. By rebuilding your base one-by-one over time, you’ll develop deeper relationships and a higher referral potential than any refrigerator magnet could bring you.

Strapped for time and low on listings?

There’s no better solution than SmartTargeting, a predictive marketing platform that helps you market to and build relationships with predicted sellers in your market area or sphere of influence.

Reach out today to see what agents are saying about SmartTargeting. While you’re there sign up to get a look at seller predictions in your sphere or local market area — no pressure, and no obligation.

NextHome opens NextHome KU Realty in Honolulu

NextHome opens NextHome KU Realty in Honolulu

Keahi Pelayo
Keahi Pelayo

Pleasanton, CA— July 14, 2017 NextHome is proud to announce our latest addition to the franchise, NextHome KU Realty. The brokerage will represent the second NextHome franchise location opened in the state of Hawaii and will be owned and operated by 34-year veteran real estate broker, Keahi Pelayo.

Based out of Honolulu, NextHome KU Realty will provide residential real estate sales services to various areas throughout the island of Oahu including Honolulu, North Shore, Windward, East Oahu, and West Oahu.

The island of Oahu is the third largest island in the state of Hawaii and is home to nearly one million residents.

Originally from Maui, Pelayo started his real estate career in 1983 while living in California. During his ten years selling real estate in California, Pelayo focused on investment properties – particularly representing developers converting apartment complex into condominiums.

Moving back to Hawaii in 1991, he dove right into Oahu real estate after relocating to Honolulu. Quickly building his business, he became a top producing agent in his market. Starting with a local independent brokerage, Pelayo worked there for five years before making the move to RE/Max in 1995.

He originally joined as a top agent, but found an opportunity to be part of the ownership team of the RE/Max brokerage. As the broker for RE/Max Honolulu, Pelayo was able to sell real estate, while leading the office in agent growth and training.

In 2004, Pelayo sold his ownership in RE/Max Honolulu and took over as sole owner of RE/Max 808 Realty. After ten years of ownership in a franchise, Pelayo made the decision to go independent and open KU Realty.

“I made the decision to open KU Realty in order to keep up with the technology changes needed in today’s landscape of client service,” said Pelayo. “Being an independent brokerage allowed me to make changes to my company.”

As an independent, Pelayo’s business continued to flourish. In 2016, Hawaii Business Magazine ranked Pelayo #26 in listings out of nearly 10,000 agents in the entire state of Hawaii.

Although he never intended to affiliate with a franchise again, it was seeing a fellow Hawaii REALTOR®’s marketing efforts that caught Pelayo’s eye.

“Joe Hogin (of NextHome Pacific Properties) had a bright, colorful and modern logo and company name,” recalls Pelayo. “I remember thinking how nice his concept looked. I did more research and found out NextHome was a franchise. The more I researched, the more I liked.”

“Ultimately, when it was all said and done, NextHome was a perfect fit for my brokerage,” added Pelayo.

Pelayo will take his nearly 34 years of real estate experience to help guide agents at NextHome KU Realty. His leadership style is a hands-on approach that many brokerages have shied away from.

“I think my experience of being in the real estate trenches everyday will definitely help agents in our brokerage,” said Pelayo. “I want them to do well and thrive in real estate and I will do everything I can to help them be successful.”

When not selling real estate, Pelayo and his wife of 26 years, Lynda, enjoy spending time on their 28 acres ranch on Oahu. Pelayo also is an avid canoer and loves competing in canoe races.

The couple has two children – daughter Lehua (age 23) and Cole (19).

Please join us in welcoming Keahi and the rest of his team at NextHome KU Realty to the NextHome family and congratulating them on their brand new office location!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome opens new franchise location in Virginia

NextHome opens new franchise location in Virginia

Robin Gauthier
Robin Gauthier

Pleasanton, CA— July 13, 2017 NextHome is proud to announce our latest addition to the franchise, NextHome Tidewater Realty. The brokerage will represent the fourth NextHome franchise location opened in the state of Virginia. The company will be owned and operated by real estate broker, Robin Gauthier.

Based out of Chesapeake, NextHome Tidewater Realty will provide residential real estate sales services to various cities including Chesapeake, Norfolk, Suffolk, Portsmouth, and Virginia Beach.

Chesapeake is home to 225,000 residents and borders Virginia Beach – one of the most popular tourist destinations in Virginia.

The brokerage will provide real estate services such as first-time home buyers, investment properties, and help military families with their housing needs.

Formerly a juvenile probation officer, Gauthier made the move to real estate in 2007. Originally starting her real estate career as a part time role she could do on her off time, Gauthier’s first-class service she provided to her clients steadily gained her business year-over-year.

“After having my second child, I just wanted to work in a career that allowed me to spend more time with my children,” recalls Gauthier. “As I began to work with more and more clients, I realized I could leave juvenile probation and focus on real estate full time.”

Over the past ten years, Gauthier worked for EXIT Realty in Chesapeake, and was consistently one of the top producers in her area. Last year was her best year yet, with her helping 40 clients buy or sell a home.

Gauthier credits her commitments to understanding today’s consumer and their need for technology.

“When I first started real estate, I immediately took to the technology that would allow me to communicate better with my clients, as well as any tech tools that would help me be more efficient during the transaction,” said Gauthier.

“And I was an early blogger, which allowed me to be known as a real estate industry expert in our community whenever someone searched online for information,” she added.

In 2016, Gauthier wanted to explore the opportunity to sell across state lines. With her just a few miles from the North Carolina state border, Gauthier found out that the process of getting her North Carolina real estate license would also have a lot of the same criteria of getting her broker’s license.

As a trusted resource in her office, she was always available to help agents who had questions about transactions or how to market their business. It made perfect sense to open her own business, and in late 2016, she began the process.

Understanding the value of leverage and not re-inventing the wheel, Gauthier looked to a franchise to connect with her future brokerage.

“It was love at first sight,” Gauthier says with a laugh. “NextHome was everything that appealed to me. The look caught my eye and I really liked all the technology the company provided. It just made sense to be a NextHome brokerage.”

NextHome Tidewater Realty currently has five agents (not including Gauthier), who are focused on making a difference in their local community.

“We at NextHome Tidewater Realty are focused on families – not files,” said Gauthier. “We want our clients to know that we care about them as people and we want to provide the responsive and caring service they deserve.”

When not selling real estate, Gauthier enjoys spending time with her husband of nearly 17 years, Jason, and their three children – sons Logan (14 years old) and Jakob (12), and daughter Makenzie (9).

Please join us in welcoming Robin and the rest of her team at NextHome Tidewater Realty to the NextHome family and congratulating them on their brand new office location!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome expands in Florida with NextHome Smart Realty

NextHome expands in Florida with NextHome Smart Realty

Tom Baker
Tom Baker

Pleasanton, CA— July 12, 2017 NextHome is proud to announce our latest addition to the franchise, NextHome Smart Realty. The brokerage will represent the 30th NextHome franchise location opened in the state of Florida. The company will be owned and operated by 34-year real estate veteran, Tom Baker.

Based out of Boynton Beach, NextHome Smart Realty will provide residential real estate sales services to various cities including Boynton Beach, Lake Worth, Delray Beach, Wellington, and the remainder of Palm Beach County. The brokerage currently has agents who service two other locations – Hialeah and Fort Lauderdale.

Boynton Beach is home to 70,000 residents and is one of the principal cities in theMiami metropolitan area. Located on the eastern Florida coastline, the City of Boynton Beach is one hour north of Miami.

The brokerage will provide real estate services such as first-time home buyers, investment properties, relocation services, short sales, and foreclosure sales.

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5 Real Estate Apps To Make an Agent’s Life Easier

5 Real Estate Apps To Make an Agent’s Life Easier

Feel like your face is in your phone too much? It’s okay … real estate apps make your life easier! Doing business from the palm of our hands, on the go, is the new standard for daily life.

Especially for real estate agents, it feels like there’s a new app launched daily to make business easier and faster.

Apps that market you, market a home, or save you a trip to the office between showings – there’s definitely something new out there you should try.

Here are five that might be helpful to you.

 

5 Real Estate Apps

Glympse

We’ve all been a little late for an appointment, right? Glympse allows you to send a quick message to your clients with your real-time location. So if you’re just a few minutes behind, they’ll see exactly where you are. It’s great for families, too.

 

2 CamScanner

Save time and money running back to your office to scan documents. CamScanner allows you to snap a picture of the document and convert it to a PDF or an editable text document. You’ll get the same quality as if you were in the office – without the hassle.

 

PalmAgent

Get accurate, quick, estimates for closing costs for your buyers and sellers with PalmAgent. County-specific closing costs, title rates, and lender fees are preloaded in the app for your convenience.

 

Open Home Pro

Get more leads, and production from your open houses. Use Open Home Pro to organize notes about the property, collect visitor information, plus it will send automatic follow-up emails to those who visited the home.

 

BombBomb

Connect with prospects and clients in a more personal way with video messaging from BombBomb. Record videos or grab them from your library. Send by email, in text, or to social. You’ll save time by talking instead of typing and engage people in a more human way than a plain email or text message. BombBomb analytics will prove it.

Now, creating simple, memorable videos is easier than ever in the BombBomb app with exciting new functions. Try the new  iMessage integration, the Clips integration which allows you to add text to your video while recording, or the new camera upgrades that allow you to flip your camera from front to back, pause recording all in the same clip. Android users, you can look forward to a whole new app rebuilt with more functionality. It’s currently in beta testing and will be ready soon.

NextHome Venture Properties opens in Boulder, Colorado

NextHome Venture Properties opens in Boulder, Colorado

Jeanette Brown
Jeanette Brown

Pleasanton, CA— July 7, 2017 NextHome is proud to announce our latest addition to the franchise, NextHome Venture Properties. The brokerage will represent the 8th NextHome franchise location opened in Colorado and will be owned and operated by 34-year real estate veteran, Jeanette Brown.

Based out of Boulder, NextHome Venture Properties will provide residential real estate sales services to three counties – Boulder, Weld, and Adams. These counties include the cities of Firestone, Frederick, Erie, Thornton, Longmont, Brighton, and Broomfield.

Boulder represents the 11th largest city in Colorado and has just over 100,000 residents. Boulder is home to the University of Colorado – the state’s largest university.

The brokerage will provide real estate services such as first-time home buyers, investment properties, luxury properties, and commercial properties. NextHome Venture Properties will also put a strong focus on working with clients interested in purchasing and/or selling land lots.

Brown started her real estate at a very young age. At 16 years-old, she worked as the weekend secretary at the local Century 21 office in Fort Lupton, Colorado. Brown handled responsibilities such as writing the drafts for real estate ads and general customer service. In her teens, she realized she loved the real estate industry and knew she wanted to be a REALTOR®.

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NextHome Tropicana Realty opens in Killeen, Texas

NextHome Tropicana Realty opens in Killeen, Texas

Eleonora Santana
Eleonora Santana

Pleasanton, CA— July 6, 2017 NextHome is proud to announce our latest addition to the franchise, NextHome Tropicana Realty. The brokerage will represent the tenth NextHome franchise location in the state of Texas. The brokerage will be owned and operated by 14-year real estate veteran, Eleonora Santana.

Based out of Killeen, NextHome Tropicana Realty will provide residential real estate sales services to all areas of Williamson County including Killeen, Harker Heights, Copperas Cove, and Nolanville.

Located one hour northwest of Austin, Killeen is home to 140,000 residents. Fort Hood, the largest military installation in the nation, is located in the city as well.

The brokerage will provide real estate services such as first-time home buyers, investment properties, multi-family properties, and property management. NextHome Tropicana Realty will also put a strong focus on working with military veterans and their families. With the brokerage’s close proximity to Fort Hood, Santana takes pride in working with veterans in her community.

Santana started her real estate career in 2003 with a local independent brokerage. Getting her broker’s license two years later, Santana opened her own brokerage – Tropicana Realty.

Her brokerage saw incredible growth in both her real estate sales, as well as her property management division, which currently exceeds 300 properties.

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