Technology

Advocating for your clients in real estate isn’t just a box you can check off — it’s the crux of your success. A skilled real estate professional doesn’t just manage transactions; they also champion their clients’ dreams, goals, and motivations. Advocating doesn’t just help clients feel seen and heard; it’s also the path their real […]

There is the work of real estate that drew you in, and then there is the work that simply fills the day. Meeting buyers and sellers, guiding them through a big decision, building the relationships and reputation that only you can earn. This is your strategic work, the heart of the business. Then there is […]

Pleasanton, CA — August 14, 2026 — NextHome has been named among the Most Innovative Franchises by Franchise Business Review. This marks the real estate franchise’s sixth year being recognized in this category. Franchises awarded in this area score highest in innovation, technology tools, and overall franchisee satisfaction. To identify the companies on the list of this […]

Scaling a real estate team is exciting, but it also brings complexity. Recruiting, training, lead generation, and client service can quickly overwhelm even well-run teams without the right systems in place. That’s where technology comes in. The right tools don’t just save time; they standardize processes, improve consistency, and give agents the resources they need […]

Running a real estate team is rewarding, but it comes with a harsh reality: Agent turnover. It’s part of the business. But have you ever stopped to calculate the true cost of an agent leaving your team? We aren’t just talking about the hassle of off-boarding or the empty desk in the office. We’re talking […]

Pleasanton, CA — September 11, 2025 — NextHome was identified by Franchise Business Review as one of just 50 franchise brands to be named an award-winning franchise in its 2025 report on the Most Innovative Franchises. Franchise Business Review, a research firm that conducts independent surveys of franchisee satisfaction, provides the only ratings of franchises based solely […]

Pleasanton, CA — August 20, 2025 — Earlier this year, NextHome successfully transitioned its franchisees from DocuSign to SkySlope for transaction management. This milestone was made possible through a seamless collaboration with API Nation, whose automation and integration solutions ensured a smooth, efficient process for our members. Through this partnership, 345 NextHome brokers utilized API Nation’s powerful […]

Raising the Bar on Value and Consumer Experience, NextHome Sets a New Standard with Support from CubiCasa NextHome, one of the nation’s fastest-growing and most forward-thinking real estate franchisors, today announced a bold company-wide initiative: to include a floor plan on every single listing by July 1st, 2026. The move marks a significant step forward […]

Pleasanton, CA — April 21, 2025 — NextHome is excited to announce a new partnership with Optimize5, a leader in comprehensive digital marketing and online brand optimization solutions, to bring powerful visibility and growth tools to its national network of 600+ franchisees. This collaboration is designed to help NextHome brokers and agents across the country increase visibility, […]

In today’s competitive real estate market, having the right tools can make all the difference in capturing buyers’ attention and closing deals quickly. Virtual tours are no longer optional, they are essential. With several platforms available, Seeker 360 Virtual Tours stands out as a game-changer for real estate professionals. Offering unparalleled accuracy in our floor […]